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CRM 성과에 영향을 미치는 요인에 관한 실증적 연구 : '고객자산가치관리역량' 매개효과 중심으로
A Study on the Factors Affecting the Customer Equity Value Management and CRM Capability 원문보기

경영정보학연구 = The journal of MIS research, v.16 no.4, 2006년, pp.71 - 101  

조문제 (포스코경영연구소, 한국외국어대학교) ,  정윤 (한국외국어대학교 경영학과)

Abstract AI-Helper 아이콘AI-Helper

Modern companies have heavily invested in developing CRM systems without explicitly knowing how the systems improve customer relationship management. Many researchers have attempted to find the factors that contribute to the success of CRM systems. However, most research have investigated the direct...

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