최소 단어 이상 선택하여야 합니다.
최대 10 단어까지만 선택 가능합니다.
다음과 같은 기능을 한번의 로그인으로 사용 할 수 있습니다.
NTIS 바로가기Asia pacific journal of information systems, v.20 no.2, 2010년, pp.39 - 62
Kim, Tae-Ha (Chung-Ang University) , Shin, Hyung-Deok (Hongik University) , Dutta, Amitava (George Mason University)
As an engineered product, a software package has multiple dimensions that must be designed judiciously to enhance its competitive viability. Functionality, reliability and price are three such common dimensions. However, many software products are sold as bundles of individual components and the com...
Adam, W. and Yellen, J., "Commodity Bundling and the Burden of Monopoly," Quarterly Journal of Economics, 1976, pp. 475-498.
Bakos, Y. and Brynsolfsson, E. "Bundling Information Goods: Pricing, Profits, and Efficiency," Management Science, Vol. 45, No. 12, December 1999, pp. 1613-1630.
Bakos, Y. and Brynsolfsson, E., "Bundling and Competition on the Internet," Marketing Science, Vol. 19, No. 1, Winter 2000, pp. 63-82.
Behrens, B.C. and Levary, RR, "Practical Legal Aspect of Software Reverse Engineering," Communications of the ACM, Vol. 42, No.2, February 1998, pp. 27-29.
Berman, L. and Dunn, D., "Service Bundling and Strategic Equilibrium in the Information Services Industry," Journal of Economics and Business, Vol. 39, 1987, pp. 115-129.
Dansby, R and Conrad, C., "Commodity Bundling," AEA Papers and Proceedings, Vol. 74, No.2, May 1984, pp. 377-381.
Dewan, Rand Freimer, M., "Consumers Prefer Bundled Add-Ins," Journal of Management Information Systems, Vol. 20, No.2, Fall 2003, pp. 99-111.
Farrell, J. and Saloner, G., "Standardization, compatibility, and innovation," Rand Journal of Economics, Vol. 16, No.1, 1985 pp. 442-455.
Geng, X., Stinchcombe, M.B., and Whinston, A.B., "Bundling Information Goods of Decreasing Value," Management Science, Vol. 51, No.4, April 2005, pp. 662-667.
Hanson, W. and Martin, R, "Optimal Bundle Pricing," Management Science, Vol. 36, No.2, February 1990, pp. 155-174.
Hahn, R (Editor), "Governrnent Policy toward Open Source Software," AEI-Brookings Joint Center for Regulatory Studies, 2002.
Huang, G.Q., Zhang, X.Y., and Lo, V.H.Y., "Integrated Configuration of Platform Products and Supply Chains for Mass Customization: A Game-Theoretic Approach," IEEE Transaction on Engineering Management, Vol. 54, No.1, February 2007, pp. 156-171.
Johnson, J.P. and Myatt, D., "On the Simple Economics of Advertising, Marketing, and Product Design," Oxford University Economics Discussion Paper 185, August 2004.
Jung, H., Kim,S., and Chung, C., "Measuring Software Product Quality: A Survey of ISO/IEC 9126," IEEE Software, September/ October, 2004, pp. 88-92.
Katz, M.L. and Shapiro, C., "Network Externality, Competition, and Compatibiity," The American Economic Review, Vol. 75, No. 3, 1985, pp. 424-440.
Lee,S., "Bundling Strategy in Base-Supplemental Goods Markets: the case of Microsoft," European Journal of Information Systems, 2000, pp. 217-225.
McAfee, R, McMillan, J., and Whinston, M., "Multiproduct Monopoly, Commodity Bundling, and Correlation of Values," Quarterly Journal of Economics, 1989, pp. 371- 384.
Meese, A., "Monopoly Bundling in Cyberspace: how many products does Microsoft sell?," Antitrust Bulletin, Vol. 44, No.1, Spring 1999.
Nalebuff, B., "Competing against Bundles," Working Paper, Yale School of Management Working Paper Series H, New Haven, CT, Vol. 7, November 2000.
Nalebuff, B., "Bundling as an Entry Barrier," Quarterly Journal of Economics, February 2004, pp. 159-187.
Newman, N., "From Microsoft Word to Microsoft World: How Microsoft is Building a Global Monopoly," A NetAction White Paper, http://www.netaction.org/msoft/ world/MSWord2World.html.
Pressman, R, Software Engineering, Fourth Edition, 1997.
Ramanathan, R, Statistical Methods in Econometrics, MIT Press, 1993.
Saygin, Y., Reisman, A., and Wang, Y. "Value of Information Gained from Data Mining in the Context of Information Sharing," IEEE Transactions on Engineering Management, Vol. 51, No.4, November 2004, pp. 441-450.
Stigler, G., "A Note on Block Booking," The Organization of Industries, Irwin, 1968, pp. 165-170.
Stremersch, S. and Tellis, G., "Strategic Bundling of Products and Prices: A New Synthesis for Marketing," Journal of Marketing, Vol. 66, No. 1, January 2002, pp. 55-72.
Varian, H., Information Rules, Harvard Business School Press, 1999.
Uri, R, "Minimum Quality Standards, Fixed Costs, and Competition," Rand Journal of Economics, Vol. 22, No.4, Winter 1991, pp. 490-504.
Westland, J.C., "Congestion and Network Externalities in the Short Run Pricing Of Information Systems Services," Management Science, Vol. 38, No.7, July 1992, pp. 992-1009.
Whang, S., "Contracting for Software Development," Management Science, Vol. 38, No.3, March 1992, pp. 307-324.
Whinston, M., "Tying, Foreclosure, and Exclusion," The American Economic Review, Vol. 80, No.4, September 1990, pp. 837- 859.
*원문 PDF 파일 및 링크정보가 존재하지 않을 경우 KISTI DDS 시스템에서 제공하는 원문복사서비스를 사용할 수 있습니다.
※ AI-Helper는 부적절한 답변을 할 수 있습니다.