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The Antecedents of Switching Cost and its Effect on Customer Loyalty in Digital Music Service Industry 원문보기

Asia pacific journal of information systems, v.20 no.2, 2010년, pp.157 - 180  

강성민 (College of Business Administratin, Chung-Ang University) ,  엄기헌 (Graduate School, Department of Business Administratio, Chung-Ang University)

Abstract AI-Helper 아이콘AI-Helper

Rapid development of information technology has generated a new industry and market. In particular, network technology such as the Internet and other computer networks made transaction activities switched from traditional offline commerce to e-commerce. Among them, digital content is bit-based objec...

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