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NTIS 바로가기한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, v.34 no.6, 2010년, pp.1033 - 1041
Yoh, Eun-Ah (Dept. of Fashion Marketing, Keimyung University) , Lee, Kyu-Rye (Dept. of Clothing & Textiles, Hanyang University)
This study investigates the combined effect of clothing interest and fashion innovativeness on dimensions of scent quality (pleasantness, intensity, familiarity, and congruency) to understand which dimensions of scent quality have significant positive effects on the appeal of scented apparel product...
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