최소 단어 이상 선택하여야 합니다.
최대 10 단어까지만 선택 가능합니다.
다음과 같은 기능을 한번의 로그인으로 사용 할 수 있습니다.
NTIS 바로가기Information Systems Review, v.12 no.2, 2010년, pp.75 - 88
홍태호 (부산대학교 경영학부) , 김은미 (부산대학교 경영학과)
This paper proposed a method that segmented customers utilizing SOM(Self-organizing Map) and predicted the customers' response of a marketing promotion for each customer's segments. Our proposed method focused on predicting the response of customers dividing into customers' segment whereas most stud...
고용식, "세일즈 프로모션전략으로서의 VMD에 관한 연구", 한국마케팅과학회 2005 춘계학술대회 발표논문집, 2005.
안현철, 김경재, 한인구, "Support Vector Machine을 이용한 고객구매 예측모형", 한국지능정보시스템학회논문지, 제11권, 제3호, 2005, pp. 69-81.
홍태호, 서보밀, "인터넷 뱅킹에서 고객의 신념을 이용한 개인화모형을 위한 데이터마이닝", 인터넷전자상거래연구, 제4권, 제2호, 2004, pp. 101-115.
Ahn, H. and K. Kim, "Using genetic algorithms to optimize nearest neighbors for data mining", Annals of Operations Research, Vol.163, No.1, 2008, pp. 5-18.
Baesens, B., S. Viaene, Van den D. Poel, J. Vanthienen, and G. Dedene, "Bayesian neural network learning for repeat purchase modelling in direct marketing", European Journal of Operational Research, Vol.138, No.1, 2002, pp. 191- 211.
Carvalho, D. R. and A. A. Freitas, "Hybrid Decision Tree/Genetic Algorithm Method for Data Mining", Information Sciences, Vol.163, 2004, pp. 13-35.
Chen, Y., G. Zhang, D. Hu, and C. Fu, "Customer Segmentation based on Survival Character", Journal of Intelligent Manufacturing, Vol.18, No.4, 2007, pp. 513-517.
Cheng, C. H. and Y. S. Chen, "Classifying the segmentation of customer value via RFM model and RS theory", Expert Systems with Applications, Vol.36, No.3, 2009, pp. 4176-4184.
Conul, F. F., B. D. Kim, and M. Shi, "Mailing smarter to catalog customer", Journal of Interactive Marketing, Vol.14, No.2, 2000, pp. 2- 16.
Cullinan, G. J., "Picking them by their batting averages' recency-frequency-monetary method of controlling circulation", Manual release 2103, Direct Mail/Marketing Association, NY, 1977.
Kim, H. and Shin, "A Hybrid Approach Using Cased-Based Reasoning and Fuzzy Logic for Corporate Bond Rating", Korea Intelligent Information System Society, Vol.10, No.2, 2004, pp. 91-109.
Kim, Y. S. and W. N. Street, "An intelligent system for customer targeting a data mining approach", Decision Support Systems, Vol.37, No.2, 2004, pp. 215-228.
Kuo, R. J., Y. L. An, H. S. Wang, and W. J. Chung, "Integration of Self-organizing Feature Maps Neural Network and Genetic k-means Algorithm for Market Segmentation", Expert Systems with Applications, Vol.30, 2006, pp. 313-324.
Lin, F. Y. and S. McClean, "A Data Mining Approach to the Prediction of Corporate Failure", Knowledge-Based Systems, Vol.14, 2001, pp. 189-195.
Rigby, Darrell K., Frederick F. Reichheld, and Phil Schefter, "Avoid the Four Perils of CRM", Harvard Business Review, 2002, pp. 101-109.
Rumelhart, D. E. and J. I. McClelland, "Parallel Distributing Processing: Exploration in the Microstructure of Cognition", Cambridge, MA: MIT Press, Vol.1, 1986.
Serrano-Cinca, C., "Self Organizing Neural Networks for Financial Diagnosis", Decision Support System, Vol.17, 1996, pp. 227-238.
Shmueli, G., N. R. Patel, and P. C. Bruce, Data Mining for Business Intelligence, Wiley, 2007, pp. 258-261.
Sub, E. H., K. C. Noh, and C. K. Sub, "Customer list segmentation using the combined response model", Expert Systems with Applications, Vol. 17, 1999, pp. 89-97.
Vapnik, V., The Nature of Statistical Learning Theory, Springer, 1995.
Tay, F. E. H. and L. Cao, "Application of support vector machines in financial time series forecasting", Omega, Vol.29, 2001, pp. 309-317.
*원문 PDF 파일 및 링크정보가 존재하지 않을 경우 KISTI DDS 시스템에서 제공하는 원문복사서비스를 사용할 수 있습니다.
※ AI-Helper는 부적절한 답변을 할 수 있습니다.