[논문]기업의 경영전략과 경영성과 간의 관계에 관한 연구 -자동차 분야 중소기업을 중심으로-

김태성; 구일섭

doi:10.12812/ksms.2011.13.1.143

기업의 경영전략과 경영성과 간의 관계에 관한 연구 -자동차 분야 중소기업을 중심으로-
A Study on the Relationship between the Management Strategy and Business Performance -Focus on Small and Medium Size Auto Parts Company- 원문보기

대한안전경영과학회지 = Journal of the Korea safety management & science, v.13 no.1, 2011년, pp.143 - 150

김태성 (남서울대학교 산업경영공학과) , 구일섭 (남서울대학교 산업경영공학과)

초록
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과거의 기업은 단순 생산과 관리만으로 기업을 유지시켜 왔다. 그러나 오늘날 제품 소비자들은 다양하고 복잡한 요구를 하고 있고 기업은 소비자들의 욕구를 충족시키지 못하면 존속할 수가 없다. 따라서 기업은 다양한 소비자의 요구에 대한 사회적, 경제적 환경변화에 대응 할 수 있는 최적의 기본 방침을 수립하고 그것을 실천하는 경영전략 수립이 필요하다. 경영전략 수립은 기업경영성과에 영향을 주는 가장 중요한 요인이라 할 수 있는데, 경영전략 수립과 기업경영성과라는 두 요인 사이에는 또 다른 복잡한 관리체계가 작용한다. 즉 생산시스템과 전사적 품질경영활동, 구성원들에 대한 보상, 그리고 조직구성원간의 관계 등이 영향을 미치는 것이다. 본 연구는 기업의 경영전략과 관리체계인 생산시스템, TQM 활동과 종업원에 대한 보상이 경영성과에 어떠한 영향이 있는지를 파악하고 이것을 기반으로 실증적 자료를 수집하여 분석 검증함으로써 기업발전의 토대로 삼고자 한다. 자료 분석을 위하여 SPSS 통계 패키지를 이용하였고, 각 연구 가설과 연구 모형은 구조방정식을 이용하여 검증하였다.

주제어

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문제 정의

Parameter variables for production system factors are; production plan and control, collaboration relationship between co-workers, relationship between superiors and workers, and professional knowledge of the business related to employees. The study will explore how these factors affect the management groups performance.

가설 설정

Hypothesis 1: Management strategy will affect TQM activity and compensation.
Hypothesis 2: Management strategy will affect the productivity system.
Hypothesis 3: TQC activity and rewards will affect management performance.
Hypothesis 4: The productivity system will affect management performance.
Second, for Hypothesis 2, we can adopt a null hypothesis, since t value ≥1.96, which shows that the management strategy did affect productivity system.

제안 방법

Structural equation modeling using, the variance-covariance matrix of the observed variables, and maximum likelihood methods, are used to examine the research hypotheses and model addressed in this study. To get a proper and appropriate evaluation for this kind of structural equation modeling, many Fit Index factors can be applied.
There are various factors to the components of management performance group. The current study examines the influences of the parameters between the following elements; improvement of productivity, failure rate in production, cost reduction and job satisfaction of employee.
The current study is implemented to propose a practical measurement system for the development of a business/company, through understanding the relationship between the management performance of members, and awareness of management strategy.
The information shown in is used for the questionnaire survey to verify the hypotheses proposed and research model in this study. The questionnaire survey results were entered onto a spreadsheet and analyzed quantitatively, using the SPSS statistical program to check reliability and validity of the data.
The current study; set management policies, management plans, customer requirements and appropriateness of organizational structure as management strategy variables, and parameter variables for TQM activities, rewards, and production systems (production plan, production control, and collaboration relationship between co-workers, relationship between superior and worker, professional knowledge of the business related to oneself of employee). Through the above parameter variables, the research carried out factor analysis as shown in [Table 2], in order to group the commonality of the 17 exogenous variables, and to explore what affects management performance; productivity improvement, reduction of faulty products, cost reduction, and job satisfaction of employee.

대상 데이터

135 employees from a small Automobile Production Company are involved in the study. Management performance and management strategy do not directly affect each other.
The survey participants of the study were mainly recruited from site related employees. The result of the analysis revealed that management strategy, TQC activity, and reward system had a small influence on the other.

데이터처리

In order to verify the research hypotheses, a standard path coefficient and t-value (CR=t) was applied, the results of the structural equation modeling was examined using Amos, of the SPSS program. The significance of the analysis is shown in [table 5].
The information shown in is used for the questionnaire survey to verify the hypotheses proposed and research model in this study. The questionnaire survey results were entered onto a spreadsheet and analyzed quantitatively, using the SPSS statistical program to check reliability and validity of the data. Analysis included structural equations using Amos of the SPSS, and is used to verify hypotheses and research model.

이론/모형

The questionnaire survey results were entered onto a spreadsheet and analyzed quantitatively, using the SPSS statistical program to check reliability and validity of the data. Analysis included structural equations using Amos of the SPSS, and is used to verify hypotheses and research model.

성능/효과

Additionally, factors such as; production improvement, decrease of faulty product, cost reduction, and job satisfaction of employees, of the production system and management performance groups were also affected. In conclusion, factors which affect management performance are also considered to affect management strategy, effective organization control, production system, quality control, and rewarding system for employees.
Factors of management strategies and production systems such as; production planning and control, collaboration relationships between co-workers, relationship between superior and workers, professional business knowledge of employees, are strongly related to each other. The findings in this study showed that there is a direct link between TQC activity and a reward system group such as; quality control technology, activity control, quality education, proper payment of salary, and satisfaction of paid salary, and the management performance group which includes; production improvement, decrease of faulty product, cost reduction, and job satisfaction of employees.
The reliability for all items in each group, as measured by the Cronbach's alpha value, was 0.6～0.8, which on the scale had a fairly high reliability.
The survey participants of the study were mainly recruited from site related employees. The result of the analysis revealed that management strategy, TQC activity, and reward system had a small influence on the other. Factors of management strategies and production systems such as; production planning and control, collaboration relationships between co-workers, relationship between superior and workers, professional business knowledge of employees, are strongly related to each other.
Scholars such as Blackburn and Rosen (1993) and Knouse (1995) conducted an empirical study on prize-winning American enterprises, in the quality management field. The study demonstrated ways to use rewards for TQM to be successful.
The study found that there was a close connection between the groups of TQC activity, rewards, and production system. Additionally, factors such as; production improvement, decrease of faulty product, cost reduction, and job satisfaction of employees, of the production system and management performance groups were also affected.
Third, for Hypothesis 3, we can adopt a null hypothesis, since t value ≥1.96, which shows that the TQC activity and rewards did affect management performance.

참고문헌 (18)

Se Jin Oh, (1998), Production Strategy of Manufacturing Company in Korea, Society for the study of Production Technology Strategy, Yonsei Univ.
Myung Gi Lee (1995), "The Effect to Job Attitude and Satisfaction of Rewards which Relation between value and fitness of Reward for Researcher", Master's thesis in Dept. of Management Strategy, KAIST.
Soon Mook Lee (1990), Covariate Structure Analysis, Sungwonsa.
Seo Il Chae (1995), A Survey Method of Social Sciences, Hakhyunsa.
Banker, R., G. Potter and R. Schoeder(1993), "Manufacturing Performance reporting for Quality Improvement", Management International Review, pp.69-85.
Brown, M. G.(1993), "Why does Total Quality Fail in Two Out of Three Tries", Journal for Quality and Participation, Vol. 16, No.2 , pp. 80-84.

상세보기
Blackburn, R. &Rosen B.(1993), "Total Quality Management and Human Resources Management: Lessons learned from Baldrige Award Winning Companies," Academy of Management Executive, Vol. 7, No. 3, pp. 49-66.
Buffa, E, S.(1984), Meeting the Competitive Challenge, Irwin.
Cameron, J. & Pierce, W. D.(1994), "Reinforcement, Reward and Intrinsic Motivation ; A meta-analysis", Review of Educational Research, Vol. 64, pp. 363-423.

상세보기
Carr, Shirley, Y. T. Mak and Jane E. Needham(1997), "Difference in Strategy, Quality Management Practices and Performance Reporting Systems Between ISO Accredited and Non-ISO Accredited Companies", Management Accounting Research, Vol.8. pp.383∼403.

상세보기
Chandler, A, D(1962), Strategy and Structure in the History of the American Industrial Enterprise, MIT Press.
Goold, Michael and John J. Quin(1990), "The Paradox of Strategic Control", Strategic Management Journal, pp.43∼57.
Hair, J. M. (1987), Multivariate Data Analysis, 2nd, Ed., Macmilan.
Handerson, B, D(1984), "The Origin of Strategy," December, Harvard Business Review.
Hayes, R. H. and wheelwright, S. C.(1989), Restroing Our Competition Edge: Competing through Manufacturing, John Wiley & Sons, Inc.
Skinner, W.(1985), Manufacturing in Corporate Strategy: The Formidable Competitive Weapon, Rilley.
Rust, R. T., G. L. stewart, H. Miller, and D. Pielack (1996), "The satisfaction and retention of frontline employees", International Journal of Service industry Management, Vol.7, pp.62-68

상세보기
Theodore. B. K(1996), America's Best : Industry Week's Guide to World Class Manufacturing Plants, John Wiley & Sons, Inc.

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기업의 경영전략과 경영성과 간의 관계에 관한 연구 -자동차 분야 중소기업을 중심으로-
A Study on the Relationship between the Management Strategy and Business Performance -Focus on Small and Medium Size Auto Parts Company- 원문보기

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기업의 경영전략과 경영성과 간의 관계에 관한 연구 -자동차 분야 중소기업을 중심으로-
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