[논문]비디오 게임 산업의 진화: 미국 비디오 게임 시장에 대한 산업조직론적 접근

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doi:10.7583/jkgs.2012.12.6.47

비디오 게임 산업의 진화: 미국 비디오 게임 시장에 대한 산업조직론적 접근
The Evolution of Video Game Industry: Applying the Industrial Organization Model to the U.S. Video Game Market 원문보기

한국게임학회 논문지 = Journal of Korea Game Society, v.12 no.6, 2012년, pp.47 - 58

초록
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지난 40년간 비디오 게임 산업은 비약적인 발전을 이루었다. 이에 본 연구는 산업조직론을 이론적 분석틀로 이용하여 미국 비디오 게임 산업의 진화를 살펴보았다. 분석 결과 미국 비디오 게임 산업의 시장 구조 및 시장 행위의 역사적 변화를 확인할 수 있었으며, 특히 미국 비디오 게임 산업의 시장구조의 변화와 시장행위의 변화간에 밀접한 연관이 있는 것으로 나타났다. 이와 같은 결과는 비디오 게임 산업에 대한 경제학적 분석을 실시하는 후속 연구에 기초가 될 것으로 여겨진다.

Abstract ▼ AI-Helper

Video game industry has undergone the drastic changes for forty-year history. The purpose of this study was to gain an understanding of the historical evolution of the U.S. video game industry. To achieve this goal, this study has chosen the industrial organization model as the theoretical framework. This study found that the market structure as well as the market conduct in the U.S. video game industry changed drastically. This study concludes that the change of the market structure of the U.S. video game industry relates to the change of market conduct. This study could serve as the basis for future research on the economic analysis of video game industry.

주제어

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문제 정의

In this study, the changes of percentage in each variable were used to explain the real-time difference of the market structure and conduct of the U.S. video game industry.
The overall aim of this study is to trace the evolution of the U.S. video game industry. Thus, following research questions were established based on the theoretical framework and reviews of previous studies.
This finding coincides with the findings of previous studies which maintain that market competition has a negative relationship with innovation[16,17]. Thus, this study concludes that the change of the market structure of the U.S. video game industry relates to the change of market conduct. This fact coincides with the theory of the industrial organization which maintains that the structure of markets affects the conduct of participants in those markets[4].

제안 방법

Moreover, to examine the historical changes of the market conduct of the U.S. video game industry, this study has chosen two indicators ---the practice of innovation and advertising.
To examine the historical changes of the market structure of the U.S. video game industry, this study has chosen three indicators ---the number of companies, sales and the degree of market concentration.
With the combination of the industrial organization model which is the theoretical framework of this study, the historical method can give us a picture of how the video game market looked at a given time and a guideline of how we could expect the video game market for the future.

대상 데이터

A higher concentration ratio indicates a larger market power of the firms. In this study, to calculate the CR and HHI, 1993, 1995, 1996, 1997, 1998, 1999, 2000, 2001 and 2002 U.S. Market Share Reporter were used.

이론/모형

Finally, to measure the degree of market concentration of the U.S. video game industry, the CR index and Herfindahl-Hirschman index were calculated. The Herfindahl-Hirschman Index(HHI) was used for measuring the degree of market concentration in many previous media industry studies.
This study used quantification which is known as quanto-history from traditional historical method as an approach to the data. Using quantification, a researcher can obtain historical knowledge about industry.

성능/효과

Overall, this study found that the market structure as well as the market conduct in the U.S. video game industry changed drastically.
Thus, this study would argue that as the degree of market concentration increased, video game companies’ financial commitment for product innovation increased.

후속연구

This study could serve as the basis for future research on the economic analysis of video game industry. However, this study did not use statistical analyses because the historical data on the video game industry was not enough. This would be a limitation of the study.
In addition, future research could also examine the aspect of market performance of the video game industry. For example, it would be interesting to examine the historical changes of video game content and how video game makers, for example, Sony, Nintendo and Microsoft, diversified the content of their products over time.
This study could serve as the basis for future research on the economic analysis of video game industry. However, this study did not use statistical analyses because the historical data on the video game industry was not enough.

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The Evolution of Video Game Industry: Applying the Industrial Organization Model to the U.S. Video Game Market 원문보기

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