$\require{mediawiki-texvc}$

연합인증

연합인증 가입 기관의 연구자들은 소속기관의 인증정보(ID와 암호)를 이용해 다른 대학, 연구기관, 서비스 공급자의 다양한 온라인 자원과 연구 데이터를 이용할 수 있습니다.

이는 여행자가 자국에서 발행 받은 여권으로 세계 각국을 자유롭게 여행할 수 있는 것과 같습니다.

연합인증으로 이용이 가능한 서비스는 NTIS, DataON, Edison, Kafe, Webinar 등이 있습니다.

한번의 인증절차만으로 연합인증 가입 서비스에 추가 로그인 없이 이용이 가능합니다.

다만, 연합인증을 위해서는 최초 1회만 인증 절차가 필요합니다. (회원이 아닐 경우 회원 가입이 필요합니다.)

연합인증 절차는 다음과 같습니다.

최초이용시에는
ScienceON에 로그인 → 연합인증 서비스 접속 → 로그인 (본인 확인 또는 회원가입) → 서비스 이용

그 이후에는
ScienceON 로그인 → 연합인증 서비스 접속 → 서비스 이용

연합인증을 활용하시면 KISTI가 제공하는 다양한 서비스를 편리하게 이용하실 수 있습니다.

커뮤니티 유형에 따라 온라인 리뷰속성이 패션제품 구매의도에 미치는 영향
Effects of E-review attributes on Purchase Intention for Fashion Products across E-community Types 원문보기

한국생활과학회지 = Korean journal of human ecology, v.21 no.5, 2012년, pp.1005 - 1016  

박은주 (동아대학교 패션디자인학과) ,  강주희 (동아대학교 패션디자인학과)

Abstract ▼ AI-Helper 아이콘AI-Helper

Recently, as growing number of consumers publish product and service reviews on the Internet, e-review has received attention from retailers and researchers. E-review, a form of electronic word-of-mouth (eWOM) which is typically shared between strangers whose identity and credibility are unknown, ha...

주제어

#온라인 커뮤니티 유형   #온라인 리뷰 속성   #신뢰   #패션제품   #구매의도  

참고문헌 (30)

  1. Cho, H. S. (2009). A study of the effects of media credibility and media involvement on the consumer attitudes in product review sites. Unpublished master's thesis, Hongik University. 

  2. Chun, W. Y. & Jung, H. J. (2006). Effects of online reviews on evaluation and purchase intention of a product in internet shopping: the role of gender differences. Journal of Korean Psychological Association, 7(1), 113-129. 

  3. Chung, S. Y. & Park, C. (2005). A study on the online words of mouth behavior : Focused on type of internet shopping mall and product type difference. Korea Broadcast Advertising Corporation, 70, 91-118. 

  4. Gu, T. H. (2009). The effect of online review writing motives of internet shopping on repurchase intention and recommendation intention about fashion merchandise. Journal of The Korean Society For Clothing Industry, 12(2), 188-193. 

    원문보기 상세보기 crossref

  5. Hong, B. S., Lee, E. J., Cho, M. A. (2009). The effect of purchaser's reviews on the trust, satisfaction, commitment and repurchase intention in Internet shopping malls. Journal of The Korean Society of Clothing and Textiles, 33(11), 1817-1827. 

    원문보기 상세보기 crossref

  6. Hong, H. S. & Jin, I. K. (2011). An Exploratory Study of Important Information on Consumer Reviews in Internet Shopping. Journal of The Korean Society of Clothing and Textiles, 35(7), 761-774. 

    원문보기 상세보기 crossref

  7. Jung, I. H., Chae, G. M., Kim, J. Y., Moon, H. K., Lee, M. A., Gee, H. K., Kim, H. S., & Joo, Y. H. (2010). Internet marketing for fashion products. Kyeo- Moon Sa; Seoul. 

  8. Jung, J. T. & Youm, D. S. (2009). Received reliability on the message sidedness, site credibility and user characteristics in online postscript. Journal of Korean Psychological Association, 10(2), 337-356. 

  9. Kim, H. J. (2003). The influence of attributes of afternotes online on consumer's attitude and reliability. Unpublished master's thesis, Chungang University 

  10. Kim, J. H. & Kim, H. J. (2003). A study for consumer persuasion`s factor in user's afternote. Proceedings of Korean Psychological Association, 69-70. 

  11. Kim, J. Y. (2008). Customized search service impacts on the acceptance of consumer reviews and purchase intention : focused on the cosmetic web site. Unpublished master's thesis, Yonsei University. 

  12. Kim, K. M. & Kim, S. W. (2009). The effect of use postscript forms on the purchase intention at internet shopping malls. Proceedings of The Korean Academic Society of Business Administration. 

  13. Kim, Y. T., Hong, S. J., & Oh, J. C. (2006). Post-acceptance model of user in the personal community site. Journal of Business Administration, 19(6), 2215-2235. 

  14. Lee, C. W., Moon, K. S., & Oh, S. Z. (2007). The influence of conformity by different numbers of use opinion on quality perception and purchase intention in internet shopping. Proceedings of Korean Psychological Association, 358-359 

  15. Lee, E. J. & Shim, W. S. (2007). A study on the behavior characteristics of point of purchase, post purchase and trust evaluation of internet shopping after notes. Journal of Global E-business Association, 8(3), 155-170. 

  16. Lee, E. Y. & Lee, T. M. (2005). The effects of information characteristics on word of mouth performance in online environment: focused on the moderating effect of consumer knowledge. Journal of The Korea Advertising Society, 16(2), 145-171. 

  17. Lee, H. S. & Lyi, D. Y. (2004). A study on the effects of online postscript as word-of-mouth. Journal of Public Relations Research, 8(2), 234-268. 

  18. Lee, T. M. & Park, C. (2006). Effects of direction and type of electronic word of mouth information on purchase decision: cross-cultural comparison between Korea and U. S. Journal of Korean Marketing Association, 21(1), 29-56. 

  19. Oh, J. S., Kang, T. G., & Heo, M. O. (2010). The influence of quantity of reviews on WOM acceptance and WOM intention: focused on moderate effect of knowledge and involvement. Journal of Korea Internet E-commerce Association, 10(1), 81-103. 

  20. Park, K. O. (2008). A study on the effect of on-line customer review on purchase intention. Unpublished master's thesis, Pukyong National University. 

  21. Park, S. H. (2011). A study of the influence of online word-of-mouth on the customer purchase intention. Unpublished doctoral dissertation, Inha University. 

  22. Park, Y. M. (2009). Effects of direction and type electronic word of mouth information on purchase decision: same product category between repurchase and first purchase. Unpublished master's thesis, Dongguk University. 

  23. Park, Y. J. (2010). The effects of on-line customer's review on the purchasing intention in the internet shopping mall. Unpublished master's thesis, Seokyeong University. 

  24. Park, E. A. & Shu, H. S. (2008). Effects of the online reviews on brand evaluations: focused on female consumers. Proceedings of Korean Psychological Association, 374-375. 

  25. Park, H. S. (2005). A study on the effects of on-line communication information on attitude and purchase intention: focusing on message sidedeness and message objectivity. Unpublished master's thesis, Chungang University. 

  26. Statistics Korea (2012). Cyber shopping survey. Statistics Korea. Retrieved March 20, 2012, from http://kosis.kr/abroad/abroad_01List.jsp?parentIdJ 

  27. Suh, M. S., Ahn, J. W., Lee, J. E., & Park, S. K. (2009). The influence of customer's multidimensional evaluation in online review: Focused on apparel products. Journal of The Korea Contents Association, 9(8), 255-271. 

    원문보기 상세보기 crossref

  28. Suh, W. H. (2008). Causal model of online word-of-mouth redelivery intention: focusing on consumers' review of fashion related goods. Unpublished master's thesis, Keimyung University. 

  29. Son, J. A. & Rhee, E. Y. (2007). The effects of information characteristics (direction, consensus) on word-of-mouth performance in online apparel shopping. Journal of The Korean Society of Clothing and Textiles, 31(8), 1157-1167. 

    원문보기 상세보기 crossref

  30. Yoo, E. J. (2008). The effects of online consumer review on the attitude toward the product and purchase intention changes: focusing on the brand strength, the valence of information and the consensus of information. Unpublished master's thesis, Yonsei University. 

저자의 다른 논문 :

관련 콘텐츠

오픈액세스(OA) 유형

BRONZE

출판사/학술단체 등이 한시적으로 특별한 프로모션 또는 일정기간 경과 후 접근을 허용하여, 출판사/학술단체 등의 사이트에서 이용 가능한 논문

이 논문과 함께 이용한 콘텐츠

저작권 관리 안내
섹션별 컨텐츠 바로가기

AI-Helper ※ AI-Helper는 오픈소스 모델을 사용합니다.

AI-Helper 아이콘
AI-Helper
안녕하세요, AI-Helper입니다. 좌측 "선택된 텍스트"에서 텍스트를 선택하여 요약, 번역, 용어설명을 실행하세요.
※ AI-Helper는 부적절한 답변을 할 수 있습니다.

선택된 텍스트

맨위로