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현대 소비자의 소비자정보역량: 전자제품 구매 시 정보탐색 효율성 및 효과성에 미치는 영향
Consumer Information Competency of Contemporary Consumers: Effects on Information Search Efficiency and Effectiveness for Purchase of Electronic Goods 원문보기

대한가정학회지 = Journal of the Korean Home Economics Association, v.50 no.6, 2012년, pp.99 - 117  

황혜선 (Department of Consumer and Family Sciences, Sungkyunkwan University) ,  김기옥 (Department of Consumer and Family Sciences, Sungkyunkwan University)

Abstract ▼ AI-Helper 아이콘AI-Helper

This study aimed to measure consumer information competency, which indicates consumers' general ability to search and utilize information. The model of this study was constructed in order to identify how consumer information competency influences the efficiency and the effectiveness of external info...

주제어

#소비자정보역량   #정보탐색효율성   #정보탐색효과성   #외적 정보탐색   #내적 정보탐색  

질의응답

핵심어 질문 논문에서 추출한 답변
현대 소비자는 언제 어디서나 필요한 정보에 접근 가능한데 이는 무엇의 발달 덕분인가? 디지털기술과 통신기술의 발달로 현대 소비자는 언제 어디서나 필요한 정보에 접근가능하다. 그러나 팽창하는 정보 환경은 정작 필요한 정보를 적절하게 선택하고 활용하는 일을 더욱 어렵게 만들고 있다[64].
팽창하는 정보 환경이 가지는 문제점은 무엇인가? 디지털기술과 통신기술의 발달로 현대 소비자는 언제 어디서나 필요한 정보에 접근가능하다. 그러나 팽창하는 정보 환경은 정작 필요한 정보를 적절하게 선택하고 활용하는 일을 더욱 어렵게 만들고 있다[64]. 이제 정보관련 소비자문제는 정보의 결핍이 아니라 정보의 홍수 속에서 적절하고 정확한 정보를 가려내야하는 정보과다와 결함정보의 문제이다[38].
성공적인 정보탐색과 활용이 어느 때보다 중요해진 까닭은? 소비자가 필요한 정보를 선택하고 활용하는 과정에서 겪는 문제는 결과적으로 소비자의사결정의 질을 낮추는 문제로 이어진다. 유용한 정보의 획득과 활용이 어려워지면 일차적으로 소비자의 외적 정보탐색활동이 제한되고, 이는 이차적으로 의사결정의 불확실성을 가중시켜 소비자의사결정의 질을 떨어뜨리고 결과적으로 소비자의 후생복지수준에 영향을 미치게 된다[37]. 따라서 소비자의사결정의 질을 높이고 더 나아가 소비자의 소비생활의 질을 높이기 위해서는 성공적인 정보탐색과 활용이 그 어느 때보다 중요한 시기이다.
질의응답 정보가 도움이 되었나요?

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