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NTIS 바로가기The Research Journal of the Costume Culture = 복식문화연구, v.21 no.6, 2013년, pp.891 - 906
김민정 (서울여자대학교 의류학과) , 신수연 (서울여자대학교 의류학과)
In this study, we identified the factors of perceived interactivity and verified the path model of effects of these factors on mobile fashion shopping purchase intention through perceived usefulness and perceived ease of use. To develop the conceptual model, we consulted the related precedent studie...
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핵심어 | 질문 | 논문에서 추출한 답변 |
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모바일 쇼핑이란 무엇인가요? | 오늘날 모바일 쇼핑이란 “휴대폰으로 무선 인터넷에 접속해 쇼핑을 할 수 있는 서비스”라 할 수 있다(MK Business News). Siau, Lim and Shen(2001)은 모바일 커머스를 “무선 통신 네트워크나 다른 유선 전자상거래 기술을 활용하는 모바일 장치를 통해 수행되는 새로운 형태의 전자상거래”로, Lee and Lee(2003)는 “이동 중에 휴대폰이나 무선 인터넷 정보단말기를 통해 인터넷은 물론 상거래를 할 수 있는 전자 상거래의 한 종류”라 정의했다. | |
상호작용성이란 무엇인가요? | 상호작용성(interactivity)이란 인간이 주어진 환경하에서 어떤 존재물들과 행하는 모든 행위로, 이러한 행위의 가능성을 제공하는 매체를 상호작용적(interactive)이라 할 수 있다(Lombard & Snyder-Duch, 2001). 오늘날 기술의 발전으로 정보의 쌍방향적 교환이 대폭 증대된 뉴미디어(Korea Press Foundation, 1993) 분야에서 이러한 상호작용성에 대한 연구가 본격적으로 진행되어 왔는데, 다수의 연구에서 상호작용성이 사용자의 만족 및 태도, 관여도 및 우호적 관계 형성에 긍정적 영향을 미치는 것으로 나타나고 있다(Cho & Leckenby, 1999; Rafaeli, 1988; Schaffer & Hannafin, 1986; Wu, 2000; Yuping & Shrum, 2002; Yang, 2009; Lee, 2004). | |
스마트폰이란 휴대폰에 컴퓨터 지원 기능이 추가된 단말기인데 이것의 특징은 무엇인가요? | 스마트폰이란 휴대폰에 컴퓨터 지원 기능이 추가된 단말기로, 휴대폰 기능에 인터넷 접속 등의 데이터 통신기능을 통합한 것이다(Doopedia). 따라서 스마트폰은 음성통화 기능 외에도 무선인터넷 애플리케이션을 통해 다양한 기능을 제공하여 단순한 휴대폰이 아닌 멀티미디어 기기의 특징을 지닌다(Korea Information Society Development Institute, 2011). 즉, 스마트폰이란 ‘휴대폰의 기능과 함께 무선 인터넷 접속이 자유로우며, 다양한 애플리케이션을 설치/삭제할 수 있어 멀티미디어 기기로 활용되는 기기’라 할 수 있다. |
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