다음과 같은 기능을 한번의 로그인으로 사용 할 수 있습니다.
NTIS 바로가기
한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, v.37 no.7, 2013년, pp.894 - 906
최유화 (서울대학교 의류학과) , 추호정 (서울대학교 의류학과)
AI-Helper
The Chinese fashion market is a fierce battlefield for foreign brands and domestic brands. This research carefully analyzed several effects based on theories related to the country of origin for brands and consumer attitudes. All data were collected by a questionnaire distributed to Chinese consumer...
| 핵심어 | 질문 | 논문에서 추출한 답변 |
|---|---|---|
| 패션산업에 있어 무역 장벽이 낮아지고 원산지의 개념이 희미해진 이유는? | 패션 산업은 세계화(Globalization)의 영향으로 무역 장벽이 낮아지고 원산지의 개념이 희미해지고 있다. 이와 함께 브랜드의 영향력은 날로 증대되어 품질과 마케팅 능력 면에서 우위를 지닌 글로벌 브랜드가 세계 각국의 시장에서 적극적으로 시장 점유율을 높이고 있는 상황이다. | |
| 중국의 일본 브랜드에 대한 불매 운동이 일어나게 된 이유는 무엇인가? | 이러한 마찰에 의해 생겨난 서로에 대한 혐오를 적대감으로 표현할 수 있는데, 적대감은 상대국 브랜드 태도에도 영향을 미치고 있다(Huang, 2004). 가장 최근에 발생한 적대감에 의한 불매운동 사건은 “댜오위다오(중국명: 釣魚島)/센카쿠열도(일본명: 尖角列島) 영유권 분쟁” 때문에 일어난 사건이다. 일부 우익단체 중심인 일본의 반(反)중국 시위와 달리, 같은 시기에 중국에서 벌어진 반(反)일본 시위는 수만 명의 20~30대 젊은 대학생과 회사원이 주도하고 일본 백화점과 매장을 공격하는 등 ‘정부 통제 범위’를 넘어서는 양상까지 보였다. | |
| 중국 소비자들이 글로벌 브랜드에 부정적인 태도를 갖게 된 이유는? | 그러나 글로벌 브랜드들은 ‘타국’ 제품에 대한 소비자들의 비선호적인 브랜드 태도에 대해 지속적인 염려를하고 있다. 특히 중국 소비자들은 글로벌 브랜드에대해 부정적인 태도를 취할 수도 있는데, 이러한 부정적인 태도를 갖게 되는 원인은 주로 외국 브랜드를 구매하는 것이 비도덕적이고 잘못된 행동이라고 생각하는 소비자 자민족중심주의에 기인한다(Shimp & Sharma, 1987). |
Ahn, S. H., & Lee, K. H. (1997). Consumer shopping orientation toward foreign brands (Part II). Journal of the Korean Society of Clothing and Textiles, 21(4), 699-709.
Ajzen, I., & Fishbein, I. (1990). Understanding attitudes and predicting social behavior. Englewood Cliffs, NJ: Prentice-Hall, Inc.
Batra, R., Ramaswamy, V., Alden, D. L., Steenkamp, J. B. E. M., & Ramachander, S. (2000). Effects of brand local and nonlocal origin on consumer attitudes in developing countries. Journal of Consumer Psychology, 9(2), 83-95.
Delong, M., Bao, M., Wu, J., Chao, H., & Li, M. (2004). Perception of US branded apparel in Shanghai. Journal of Fashion Marketing and Management, 8(2), 141-153.
Fong, C. M., Lee, C. L., & Du, Y. Z. (2013). Target reputation transferability, consumer animosity, and cross-border acquisition success: A comparison between China and Taiwan. International Business Review 22(1), 174-186.
Han, M. J. (2012, September 27). 中, 日에 경제보복 가능성은? [China and Japan are likely to retaliate in the economy?]. Economic Review. Retrieved July 9, 2013, from http://www.econovill.com/archives/47963
Huang, Y. A. (2004). 消者我族主, 消者仇品系之硏究-以台, 中大日本品例 [The relationship of consumer ethnocentrism, consumer animosity and purchase intension: The case of Taiwan and China with Japanese product]. Management Review, 23(2), 117-141.
Jeong, I. S., & Xiao, S. F. (2008). Consumer attitude toward global brands: The perspective of Chinese consumers. International Business Review, 12(1), 1-28.
Jung K., Ang, S. H., Leong, S. M., Tan, S. J., Pornpitakpan, C., & Kau, A. K. (2002). A typology of animosity and its cross-national validation. Journal of Cross-Cultural Psychology, 33(6), 529-539.
Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-Based brand equity. Journal of Marketing, 57(1), 1-22.
Kim, C. S. (2000). The effects of ethnocentrc tendencies on evaluation process of foreign product: Moderating effects of involvement and familiarity. Daehan Journal of Business, 24, 205-224.
Kim, S. Y. (2010). The effect of Korean consumers' animosity, ethnocentrism on the product evaluation and purchase intention to Japanese cellular phone. Unpublished doctoral dissertation, Pusan National University, Busan.
Klein, J. G., Ettenson, R., & Morris, M. D. (1998). The animosity model of foreign product purchase: An empirical test in the People's Republic of China. Journal of Marketing, 62(1), 89-100.
Ko, W. H. (2005). Consumer ethnocentrism and unwillingness to buy foreign products in Korea: Testing moderating effects. Unpublished master's thesis, Yonsei University, Seoul.
Kumar, A., Kim, Y. K., & Pelton, L. (2009). Indian consumers' purchase behavior toward US versus local brands. International Journal of Retail & Distribution Management, 37(6), 510-526.
Lee, C. S. (2009). Social welfare concise. Seoul: Blue Fish.
Lee, J. Y. (2001). The effect of consumer animosity and patriotism on purchase intention: The concept of self-monitoring as mediation variable. Unpublished master's thesis, Hongik University, Seoul.
Lee, M. Y., Knight, D., & Kim, Y. K. (2008). Brand analysis of a US global brand in comparison with domestic brands in Mexico, Korea, and Japan. Journal of Product & Brand Management, 17(3), 163-174.
Lee, Y. K. (2010). International management: Trust and purchase intention to made-in Korea product caused by Chinese consumers' animosity and ethnocentrism: Focusing on the made-in Korea mobile phone. International Area Studies Review, 14(2), 133-158.
Low, G. S., Charles, W., & Lamb J. (2000). The measurement and dimensionality of brand associations. Journal of Product & Brand Management, 9(6), 350-370.
Marcoux, J. S., Filiatrault, P., & Cheron, E. (1997). The attitudes underlying preferences of young urban educated polish consumers towards products made in western countries. Journal of International Consumer Marketing, 9(4), 5-29.
Mason, P. (2008). Toursim impacts, planning and management (2nd ed.). New York: Butterworth-Heineman.
Murray, H. A. (1938). Explorations in personality. Oxford: Oxford University Press.
Sherman, R. A., Nave, C. S., & Funder, D. C. (2013). Situational construal is related to personality and gender. Journal of Research in Personality, 47(1), 1-14.
Shimp, T. A., & Sharma, S. (1987). Consumer ethnocentrism: Construction and validation of the CETSCALE. Journal of Marketing Research, 24(3), 280-289.
Sumner, W. G. (1906). Folkways: A study of the sociological importance of usages, manners, customs, mores and morals. New York, NY: Ginn & Co.
Wang, L. P. (2009). An empirical study of regional differences of Chinese consumer ethnocentrism: In special reference to Haerbin, Xian, Jinan, and Guangzhou. Unpublished master's thesis, Wonkwang University, Iksan.
Wang, Y., & Heitmeyer (2006). Consumer attitude toward US versus domestic apparel in Taiwan. International Journal of Consumer Studies, 30(1), 64-74.
Wu, P. C. (2004). A study on the effect of attitude toward foreign cultural commodity on animosity, consumer ethnocentrism and country image of foreign product purchase: Focused on Taiwanese consumer's attitude toward Korean drama. Unpublished master's thesis, Seoul National University, Seoul.
Yang, J. O. (2010). The influence of brand history appeared in brand stories of old fashion companies on consumer brand attitude. Unpublished doctoral dissertation, Korea University, Seoul.
Zhang, Y. (2009). Effects of country image, perceived quality, ethnocentrism on consumption preference in foreign mobile phone purchase. Unpublished master's thesis, Keimyung University, Daegu.
Zhang Y., & Wang, X. D. (2010). 大？生的品牌消？意？和？民族品牌的？知 [University student's brand consumption awarenessand national brand awareness]. Economic Forum, 484(12), 217-221.
*원문 PDF 파일 및 링크정보가 존재하지 않을 경우 KISTI DDS 시스템에서 제공하는 원문복사서비스를 사용할 수 있습니다.
Free Access. 출판사/학술단체 등이 허락한 무료 공개 사이트를 통해 자유로운 이용이 가능한 논문
Copyright KISTI. All Rights Reserved.
※ AI-Helper는 부적절한 답변을 할 수 있습니다.