$\require{mediawiki-texvc}$

연합인증

연합인증 가입 기관의 연구자들은 소속기관의 인증정보(ID와 암호)를 이용해 다른 대학, 연구기관, 서비스 공급자의 다양한 온라인 자원과 연구 데이터를 이용할 수 있습니다.

이는 여행자가 자국에서 발행 받은 여권으로 세계 각국을 자유롭게 여행할 수 있는 것과 같습니다.

연합인증으로 이용이 가능한 서비스는 NTIS, DataON, Edison, Kafe, Webinar 등이 있습니다.

한번의 인증절차만으로 연합인증 가입 서비스에 추가 로그인 없이 이용이 가능합니다.

다만, 연합인증을 위해서는 최초 1회만 인증 절차가 필요합니다. (회원이 아닐 경우 회원 가입이 필요합니다.)

연합인증 절차는 다음과 같습니다.

최초이용시에는
ScienceON에 로그인 → 연합인증 서비스 접속 → 로그인 (본인 확인 또는 회원가입) → 서비스 이용

그 이후에는
ScienceON 로그인 → 연합인증 서비스 접속 → 서비스 이용

연합인증을 활용하시면 KISTI가 제공하는 다양한 서비스를 편리하게 이용하실 수 있습니다.

시각예술제품에 대한 소비자 자민족중심주의와 적대감 관련 연구: 한국 제품에 대한 중국 소비자의 반응
A study of consumer ethnocentrism and animosity about visual arts products: Response of Chinese consumers to Korean products 원문보기

한국의상디자인학회지 = Journal of the Korea Fashion & Costume Design Association, v.22 no.4, 2020년, pp.79 - 91  

김성 (중국 연변대학교 미술대학) ,  최유화 (중국 연변대학교 미술대학)

Abstract AI-Helper 아이콘AI-Helper

This research aims to study the effect of consumer ethnocentrism and animosity towards the purchase of Korean visual arts products by Chinese consumers. Total of 302 questionnaires were distributed for measuring the constructs using the online survey website (www.sojump.com). All the questionnaires ...

주제어

참고문헌 (31)

  1. Ahmed, Z., Anang, R., Othman, N., & Sambasivan, M. (2013). To purchase or not to purchase us products: Role of religiosity, animosity, and ethnocentrism among Malaysian consumers. Journal of Services Marketing, 27(7), 551-563. 

  2. Bagozzi, R. P., & Yi, Y. (1988). On the evaluation of structural equation models. Journal of the Academy of Marketing Science, 16(1), 74-94. 

  3. Cai, H., Fang, X., Yang, Z., & Song, H. (2012). Implicit consumer animosity: A primary validation. Journal of Applied Social Psychology, 42(7), 1651-1674. 

  4. Chen, J., & Lobo, A. (2012). Organic food products in china: Determinants of consumers' purchase intentions. International Review of Retail Distribution & Consumer Research, 22(3), 293-314. 

  5. Craig, C. S., & Douglas, S. P. (2005). International marketing research. Chichester: John Wiley. 

  6. Erdogan-Yazar, E., & Burucuolu, M. (2016). The effect of consumer ethnocentrism, cosmopolitanism and patriotism on product evaluations in Turkey. International Marketing Trend Conference. 

  7. Eren, S. S. (2013). Young consumers' attitudes toward American products. Procedia Social and Behavioral Sciences, 99, 489-495. 

  8. Fakharmanesh, S., & Miyandehi, R. G. (2013). The purchase of foreign products: The role of brand image, ethnocentrism and animosity: Iran market evidence. Iranian Journal of Management Studies, 6(1), 145-160. 

  9. Fishbein, M., Ajzen, I., & Belief, A. (1977). Belief, attitude, intention, and behavior: An introduction to theory and research. Contemporary Sociology, 6(2), 177-188. 

  10. Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error: Algebra and statistics. Journal of Marketing Research, 18(4), 427-427. 

  11. Garcia-De-Frutos, N., & Ortega-Egea, J. M. (2014). An integrative model of consumers' reluctance to buy foreign products: Do social and environmental country images play a role?. Journal of Macromarketing, 35(2), 167-186. 

  12. Gerbing, D., & Hamilton, J. (1996). Viability of exploratory factor analysis as a precursor to confirmatory factor analysis. Structural Equation Modeling, 3(1), 62-72. 

  13. Hair, J. F., Black, W. C., Babin, B. J., Anderson, R. E., & Tatham, R. L. (2006). Multivariate data analysis. London: Prentice Hall. 

  14. Haque, A., Rahman, S. & Ahmed, I. S. (2013). Factors influencing purchase of foreign goods by Malay Muslim consumers: A structural equation modelling approach on religiosity and ethnocentrism perspectives. Social Sciences, 6(6), 420-428. 

  15. Harrison, J., Woods, A., & Dickson, K. (2013). Occupational health purchasing behavior by SMEs -- A new theoretical model. Occupational Medicine, 63(7), 510-512. 

  16. Hu, L. T., & Bentler, P. M. (1999). Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives. Structural Equation Modeling: A Multidisciplinary Journal, 6(1), 1-55. 

  17. Huryati, R., & Lisnawati (2015). The effect of ethnocentrism on purchase behavior of domestics and foreign products. 1st UPI International Conference on Sociology Educaiton. 

  18. Jin, Z., Lynch, R., Attia, S., Chansarkar, B., Gulsoy, T., Lapoule, P., Liu, X., Newburry, W., Nooraini, M. S., Parente, R., Purani, K., & Ungerer, M. (2015). The relationship between consumer ethnocentrism, cosmopolitanism and product country image among younger generation consumers: The moderating role of country development status. International Business Review, 24(3), 380-393. 

  19. Klein, J. G., Ettenson, R., & Morris, M. D. (1998). The animosity model of foreign product purchase. Journal of Marketing, 62, 89-100. 

  20. Klein, J. G., & Ettenson, R. M. (1999). Consumer animosity and consumer ethnocentrism: An analysis of unique antecedent. Journal of International Consumer Research, 23, 374-378. 

  21. Lee, R., & Mazodier, M. (2015). The roles of consumer ethnocentrism, animosity, and cosmopolitanism in sponsorship effects. European Journal of Marketing, 49(5), 919-942. 

  22. Lee, R., & Mazodier, M. (2015). The roles of consumer ethnocentrism, animosity, and cosmopolitanism in sponsorship effects. European Journal of Marketing, 49(5), 919-942.6 

  23. Mostafa, M. M. (2010). A structural equation analysis of the animosity model of foreign product purchase in Egypt. Global Business Review, 11(3), 347-363. 

  24. Parker, R. S., Haytko, D. L., & Hermans, C. M. (2011). Ethnocentrism and its effect on the Chinese consumer: A threat to foreign goods?. Journal of Global Marketing, 24(1), 4-17. 

  25. Richardson, C. W. (2012). Consumer demographics as antecedents in the animosity model of foreign product purchase. International Journal of Business & Socialence, 3(4), 13-21. 

  26. Riefler, P., & Diamantopoulos, A. (2009). Consumer cosmopolitanism: Review and replication of the CYMYC scale. Journal of Business Research, 62(4), 407-419. 

  27. Robertson, R. (1995). Globalization: Social theory and global culture. London: Sage. 

  28. Sandhu, M. A., Asad-ur-Rehman, & Mahasan, S. S. (2013). An empirical study of Pakistani people's attitude towards us products: The role of animosity, consumer ethnocentrism, country of origin effect, susceptibility to normative influence and national identification. Middle East Journal of entific Research, 16(4), 563-570. 

  29. Shimp, T., & Sharma, S. (1987). Consumer validation construction ethnocentrism : Constriction and validation of the CETSCALE. Journal of Marketing Research, 24(3), 280-289. 

  30. Tang, N. (2020). Suspected of insulting Chinese brands, is there a market in China? (涉嫌辱?品牌, 在中??有市???). Retrieved on July 4th 2020 from https://new.qq.com/omn/20190114/20190114B04GX4.html 

  31. Tran, L. T. T. (2020). Online reviews and purchase intention: A cosmopolitanism perspective. Tourism Management Perspectives, 35, 1-13. 

관련 콘텐츠

오픈액세스(OA) 유형

FREE

Free Access. 출판사/학술단체 등이 허락한 무료 공개 사이트를 통해 자유로운 이용이 가능한 논문

섹션별 컨텐츠 바로가기

AI-Helper ※ AI-Helper는 오픈소스 모델을 사용합니다.

AI-Helper 아이콘
AI-Helper
안녕하세요, AI-Helper입니다. 좌측 "선택된 텍스트"에서 텍스트를 선택하여 요약, 번역, 용어설명을 실행하세요.
※ AI-Helper는 부적절한 답변을 할 수 있습니다.

선택된 텍스트

맨위로