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NTIS 바로가기한국의상디자인학회지 = Journal of the Korea Fashion & Costume Design Association, v.22 no.4, 2020년, pp.79 - 91
김성 (중국 연변대학교 미술대학) , 최유화 (중국 연변대학교 미술대학)
This research aims to study the effect of consumer ethnocentrism and animosity towards the purchase of Korean visual arts products by Chinese consumers. Total of 302 questionnaires were distributed for measuring the constructs using the online survey website (www.sojump.com). All the questionnaires ...
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