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NTIS 바로가기The Research Journal of the Costume Culture = 복식문화연구, v.22 no.6, 2014년, pp.979 - 996
The purpose of this study is to identify the antecedents of fashion consciousness. As antecedents, psychological variables and consumption-related variables were considered. Materialism and change seeking were included as psychological variables, and face conscious consumption, status consumption, a...
핵심어 | 질문 | 논문에서 추출한 답변 |
---|---|---|
패션의식이란? | 패션의식(fashion consciousness)은 ‘사람들이 의복의 패션이나 스타일에 관여하는 정도’로서(Nam et al., 2007), 제품소비에 대한 의사결정에 영향을 주는 개인의 라이프스타일의 중요차원이었다(Sproles & Kendall, 1986; Wells & Tigert, 1971). | |
라이프 스타일 척도 중 패션성향은 어떠한 요소로 구성되어 있는가? | Gutman and Mills(1982)는 패션 라이프 스타일 세분화를 밝히기 위한 패션 라이프 스타일 척도를 제시하였는데, 척도의 차원 중 하나인 패션성향은 패션 리더십, 패션 흥미, 잘 입는 것의 중요성, 안티 패션 태도의 4가지로 구성된 다차원적인 개념이다. 그러나 다차원적인 패션성향보다 더 구체적인 변수인 패션의식에 대한 연구는 의류학에서 제한적으로 진행되었다. | |
국내에서 패션의식에 대한 깊이 있는 이해를 제시한 연구들의 제한점은? | 그러나 국내에서 패션의식에 대한 깊이 있는 이해를 제시한 연구는 제한적이다. 대부분의 연구들이 패션의식을 결정하는 선행변수를 밝히기 보다는 패션의식을 독립변수로 보고 패션행동을 밝히고자 하였다. 유일하게 패션의식을 종속변수로 밝힌 연구로서 Park(2014a)은 역할완화 소비의 결과변수로서의 패션의식을 밝혔다. |
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