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NTIS 바로가기한국전자거래학회지 = The Journal of Society for e-Business Studies, v.19 no.1, 2014년, pp.119 - 129
The renowned Pareto rule of 80/20 has been challenged in the electronic marketplace with the emergence of long tail economy. Mass customization on top of the Internet infrastructure is expected to explain these changes of product concentration. In this paper, we empirically analyzed the micro-transa...
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