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결혼여부에 따른 여성소비자역량의 영향요인
A Study on the Influencing Factors of Female Consumer Competency by Marital Status 원문보기

한국가정관리학회지 = Journal of Korean Home Management Association, v.32 no.1 = no.127, 2014년, pp.43 - 61  

이민희 (Department of Ffamily Environment and welfare, Chonnam National University) ,  홍은실 (Department of Ffamily Environment and welfare, Chonnam National University)

Abstract ▼ AI-Helper 아이콘AI-Helper

The purpose of this study is to examine the consumer competency of women in their 20-40s after consumer competency is classified into consumer knowledge, consumer attitude and consumer skill. Since these components can show differences based on the areas of consumption life, the areas of consumer co...

주제어

#소비자역량   #재정관리영역   #거래영역   #소비자 시민성영역   #결혼여부  

질의응답

핵심어 질문 논문에서 추출한 답변
위미노믹스란 무엇인가요? 최근 등장한 신조어인 위미노믹스(Womenomics)라는 단어가 이러한 현 상을 잘 반영하고 있는 단적인 예라 할 수 있을 것이다. 여성 (Women)과 경제(Economics)의 합성어로 2006년 영국의 파이낸셜타임즈에서 여성이 시장을 좌우할 것이라는 의미에 서 처음 사용된 이 단어는 여성의 구매력과 경제구조 내에서의 지위 상승을 잘 보여주고 있다.
Braun이 정의한 소비자역량이란 무엇인가요? 먼저 국외 연구들을 중심으로 소비자역량에 관한 개념을 살펴보면, Braun(1979)은 소비자역량이란 경제시스템 안에서 생존하기 위하여 개인에게 필요한 지식과 기능이라고 하였으며, Moschis & Churchill(1978)은 개인적인 차원뿐만 아니라 사회적인 차원으로도 만족스러운 소비생활을 하기 위하여 경제적인 자원을 효율적으로 활용하는데 기여하는 기술로, 인지적, 정의적, 실천적 영역을 모두 포함하는 개념 이라고 규정하였다. 또한, Dickinson(1980)은 역량이란 할 수 있고 기능과 재능을 갖고 있는 상태, 자질, 상황이며 소비 자역량이란 소비자로서의 역할을 수행할 수 있게 하는 개인 의 역량, 기능 재능으로서 기능과 구체적으로 관련되는 것으로 정의하였다.
S.-D. Park and M-S. Park가 정의한 소비자기능이란 무엇인가요? -S. Park(1999)은 소비자행동을 합리적으로 하는데 필요한 활동 능력으로 소비자능력의 실천적 영역으로, D.-S.
질의응답 정보가 도움이 되었나요?

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