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목표 지향성과 서비스 지향적인 조직시민행동 간의 관계 - 특 1급 호텔 근무자를 중심으로 -
The Relationship between Goal Orientation and Service-Oriented Organizational Citizenship Behaviors - A Case of Five Star Deluxe Hotel Employees - 원문보기

한국조리학회지 = The Korean journal of culinary research, v.20 no.1, 2014년, pp.1 - 17  

김지은 (대구가톨릭대학교 호텔경영학과)

초록
AI-Helper 아이콘AI-Helper

호텔 업계에서 고객접점 직원들의 서비스 지향적인 조직시민행동의 선행요인에 관한 연구의 필요성이 제기되어, 본 연구는 목표지향성을 선행요인으로 하여, 서비스 지향적인 조직시민행동에 미치는 영향에 관하여 연구하고자 실시하였다. 선행연구를 바탕으로 하여, 목표지향성은 성취-목표 지향성과 배움-목표 지향성으로 나누어졌으며 이 요인들과 서비스 지향적인 조직시민행동의 하위요인(충성도, 서비스 전달, 참여성) 간의 관계 가설이 설정되었다. 특 1급 호텔 직원 266명의 설문이 분석되었다. 분석을 위해, SPSS 19.0과 AMOS 20.0을 이용하여 기술통계분석, 다변량분석, 구조방정식 모형분석이 실시되었다. 그 결과, 배움-목표 지향성은 충성도, 서비스 전달, 참여성 모두에게 긍정적인 영향을 미치는 것으로 나타났다. 반면, 성취-목표 지향성은 충성도를 제외한 두 하위 요인에 긍정적인 영향을 미치는 것으로 나타났다. 이러한 결과는, 호텔 경영인들이 특정한 목표를 진심으로 지향하는 지원자를 발굴할 필요성을 시사한다. 나아가, 호텔조직은 구성원들의 목표지향성을 이용해서, 그들의 성과 향상에 동기를 부여할 필요성을 제시한다.

Abstract ▼ AI-Helper 아이콘AI-Helper

Under the needs to study the predictors of the frontline employees' service-oriented organizational citizenship behaviors(OCBs) in the hotel industry, this study aimed to the influence of goal orientations on the OCBs. The two factors of performance goal and learning goal orientations were hypothesi...

주제어

#goal orientation   #learning goal orientation   #performance goal orientation   #service-oriented OCBs   #loyalty   #service delivery   #participation  

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