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[국내논문] 인터넷 의류쇼핑몰 상품 사진의 표현형식과 배경이 소비자의 지각에 미치는 영향
The Effects of Product Presentation and Background of Photos in Internet Shopping Malls on Consumer Perceptions 원문보기

한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, v.38 no.4, 2014년, pp.467 - 481  

김서윤 (인하대학교 의류디자인학과) ,  백기영 (인하대학교 의류디자인학과) ,  최자은 (인하대학교 의류디자인학과) ,  이현화 (인하대학교 의류디자인학과)

Abstract AI-Helper 아이콘AI-Helper

This study examined consumer responses of photos used in Internet shopping malls. The content analysis conducted a preliminary study of the top 100 online shopping malls to investigate current website practices. Stimuli based on the preliminary study. The present study was a $2{\times}2$ ...

Keyword

질의응답

핵심어 질문 논문에서 추출한 답변
종합몰이란 무엇인가? 인터넷 쇼핑몰은 분류기준에 따라 다양한 유형으로 나뉘어질 수 있는데, 가장 많이 사용되는 분류로는 종합몰과 전문몰로 나뉜다(Park & Park, 2011). 종합몰이란 여러 가지 점포들을 입점되어 다양한 종류의 제품을 파는 쇼핑몰로, 백화점과 비슷한 인터넷 쇼핑몰의 유형이다(Kang, 2013; I. Kim, 2013; L.
인터넷 쇼핑몰은 어떻게 분류될 수 있는가? 인터넷 쇼핑몰은 분류기준에 따라 다양한 유형으로 나뉘어질 수 있는데, 가장 많이 사용되는 분류로는 종합몰과 전문몰로 나뉜다(Park & Park, 2011). 종합몰이란 여러 가지 점포들을 입점되어 다양한 종류의 제품을 파는 쇼핑몰로, 백화점과 비슷한 인터넷 쇼핑몰의 유형이다(Kang, 2013; I.
인터넷 쇼핑몰에서 메인 화면 구성의 특징은 무엇인가? 대부분의 인터넷 쇼핑몰은 소비자에게 메인 화면의 이미지를 통해 쇼핑몰의 컨셉과 느낌을 제공하려고 한다. 이러한 메인 화면 구성의 대부분은 사진으로 구성되기 때문에 사진을 통한 시각 정보가 소비자에게 미치는 범위가 넓다고 볼 수 있다(Jeong, 2007). 또한 인터넷 쇼핑몰에서의 정보는 시각을 통하여 획득하는 것이 대부분이므로, 화면상에서 제품의 가치를 명확하게 상승시켜 줄 수 있는 것은 시각적인 효과가 크다고 본다(J.
질의응답 정보가 도움이 되었나요?

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