다음과 같은 기능을 한번의 로그인으로 사용 할 수 있습니다.
NTIS 바로가기
Journal of Korean Society of Industrial and Systems Engineering = 한국산업경영시스템학회지, v.45 no.2, 2022년, pp.56 - 64
좌인열 (한양대학교 일반대학원 경영컨설팅학과) , 박광호 (한양대학교 ERICA캠퍼스 경상대학 경영학부)
AI-Helper
Many studies have suggested that e-commerce value creation potential depends on four interdependent factors Lock-In, Complementarity, Efficiency, and Novelty. In order to survive in the recent fierce competition, companies have also secured e-Trust that strengthens long-term business relationships b...
Aaker, D.A., Managing Brand Equity, The Free Press, 1991.
Amit, R. and Zott, C., Value Creation in E-Business, Strategic Management Journal, 2001, 22, pp. 493-520.
Assael, H., Consumer Behavior and Marketing Action, Boston, Kent Publishing Co, 1984, pp. 20-39.
Brandenburger, A.M. and Stuart, H., Value-based business strategy, Journal of Economics & Management Strategy, 1996, Vol. 5, No. 1, pp. 5-24
Gefen, D., Karahana, E., and Straub, D.W., Trust and TAM in online shoping: an integrated model, MIS quarterly, 2003, Vol. 27, No. 1, pp. 51-90.
McKnight, D., H., Choudhury, V., Kacmar, C., Developing and Validating Trust Measures for e-Commerce: An Integrative Typology, Information Systems Research, 2002, Vol. 13, No. 3, pp. 334-359.
Ministry of Trade, Industry and Energy, sales trends of major retailers in January, 2022
Mowen, J.C. and Minor, M., Consumer Behavior, 1998, 5th ed.
Park, K.-H., A Balanced Value Strategy Framework for the Strategy Paradigm Shift, Journal of the Korea Management Engineers Society, 2015, Vol. 20, No. 1, pp. 111-146.
Sanchez, J., Callarisa, L., Rodriguez, R.M., and Moliner, M.A., Perceived value for the purchase of a tourism product, Tourism Management, 2006, Vol. 27, No. 3, pp. 394-409.
Statistics Korea, online shopping trends in January, 2022.
Sweeney, J.C. and Soutar, G.N. (2001), Consumer Perceived Value: The Development of a Multiple Item Scale, Journal of Retailing, 2001, Vol. 77, No. 2, pp. 203-220.
Zeithaml, V.A., Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence, Journal of Marketing, 1988, Vol. 52, No. 3, pp. 2-22.
*원문 PDF 파일 및 링크정보가 존재하지 않을 경우 KISTI DDS 시스템에서 제공하는 원문복사서비스를 사용할 수 있습니다.
Free Access. 출판사/학술단체 등이 허락한 무료 공개 사이트를 통해 자유로운 이용이 가능한 논문
Copyright KISTI. All Rights Reserved.
※ AI-Helper는 부적절한 답변을 할 수 있습니다.