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NTIS 바로가기한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, v.38 no.4, 2014년, pp.467 - 481
김서윤 (인하대학교 의류디자인학과) , 백기영 (인하대학교 의류디자인학과) , 최자은 (인하대학교 의류디자인학과) , 이현화 (인하대학교 의류디자인학과)
This study examined consumer responses of photos used in Internet shopping malls. The content analysis conducted a preliminary study of the top 100 online shopping malls to investigate current website practices. Stimuli based on the preliminary study. The present study was a
핵심어 | 질문 | 논문에서 추출한 답변 |
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종합몰이란 무엇인가? | 인터넷 쇼핑몰은 분류기준에 따라 다양한 유형으로 나뉘어질 수 있는데, 가장 많이 사용되는 분류로는 종합몰과 전문몰로 나뉜다(Park & Park, 2011). 종합몰이란 여러 가지 점포들을 입점되어 다양한 종류의 제품을 파는 쇼핑몰로, 백화점과 비슷한 인터넷 쇼핑몰의 유형이다(Kang, 2013; I. Kim, 2013; L. | |
인터넷 쇼핑몰은 어떻게 분류될 수 있는가? | 인터넷 쇼핑몰은 분류기준에 따라 다양한 유형으로 나뉘어질 수 있는데, 가장 많이 사용되는 분류로는 종합몰과 전문몰로 나뉜다(Park & Park, 2011). 종합몰이란 여러 가지 점포들을 입점되어 다양한 종류의 제품을 파는 쇼핑몰로, 백화점과 비슷한 인터넷 쇼핑몰의 유형이다(Kang, 2013; I. | |
인터넷 쇼핑몰에서 메인 화면 구성의 특징은 무엇인가? | 대부분의 인터넷 쇼핑몰은 소비자에게 메인 화면의 이미지를 통해 쇼핑몰의 컨셉과 느낌을 제공하려고 한다. 이러한 메인 화면 구성의 대부분은 사진으로 구성되기 때문에 사진을 통한 시각 정보가 소비자에게 미치는 범위가 넓다고 볼 수 있다(Jeong, 2007). 또한 인터넷 쇼핑몰에서의 정보는 시각을 통하여 획득하는 것이 대부분이므로, 화면상에서 제품의 가치를 명확하게 상승시켜 줄 수 있는 것은 시각적인 효과가 크다고 본다(J. |
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