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NTIS 바로가기디지털융복합연구 = Journal of digital convergence, v.13 no.11, 2015년, pp.417 - 425
The purpose of this study is to verify differences between Korean and Chinese consumers in consideration, shopping value, the extent of purchase satisfaction and intent to revisit the site when people use social commerce. When Korean and Chinese consumers use social commerce, it was confirmed that t...
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