This study presents a comparative analysis on mackerel distribution process and price formation process, and investigation of price and margin between traditional markets and Large-scale discount store distribution channel. Through this, the study investigated distribution efficiency of each channel...
This study presents a comparative analysis on mackerel distribution process and price formation process, and investigation of price and margin between traditional markets and Large-scale discount store distribution channel. Through this, the study investigated distribution efficiency of each channel, and examined whether a difference of distribution efficiency leads to a difference of performance through the investigation of a difference of function and role between members of a wholesale market and vendor of Large scale discount store. The following are the results of this study. As a consequence of investigating supply and sum by distribution channel of mackerel, it appeared that mackerels shipped from port market are distributed into 9 consumption sites(Wholesale market, Large scale discount store, Institutional Food Service, etc.). In the comparison of distribution efficiency between traditional retail store and Large scale discount store 52.0% margin is formed in traditional retail store distribution channel and 43.1% margin is formed in Large scale discount store, and a distribution cost rate consists of 19.4% cost in a traditional retail store for fishery products and 18.1% cost in a Large-scale discount store. To analyze a difference of performance, the study examine a difference of role and function between vendor and Wholesale market company, wholesaler and middleman. Wholesale market company and middleman of wholesale market for consumer have slightly high or similar score in collection function, sorting function, evaluation function and financial function which are traditional and original. However, it was confirmed that vendor has a better score in other functions, that is, newly-demanded functions(ex : market frontier function, product development function, Integral Distribution Function, etc.).
This study presents a comparative analysis on mackerel distribution process and price formation process, and investigation of price and margin between traditional markets and Large-scale discount store distribution channel. Through this, the study investigated distribution efficiency of each channel, and examined whether a difference of distribution efficiency leads to a difference of performance through the investigation of a difference of function and role between members of a wholesale market and vendor of Large scale discount store. The following are the results of this study. As a consequence of investigating supply and sum by distribution channel of mackerel, it appeared that mackerels shipped from port market are distributed into 9 consumption sites(Wholesale market, Large scale discount store, Institutional Food Service, etc.). In the comparison of distribution efficiency between traditional retail store and Large scale discount store 52.0% margin is formed in traditional retail store distribution channel and 43.1% margin is formed in Large scale discount store, and a distribution cost rate consists of 19.4% cost in a traditional retail store for fishery products and 18.1% cost in a Large-scale discount store. To analyze a difference of performance, the study examine a difference of role and function between vendor and Wholesale market company, wholesaler and middleman. Wholesale market company and middleman of wholesale market for consumer have slightly high or similar score in collection function, sorting function, evaluation function and financial function which are traditional and original. However, it was confirmed that vendor has a better score in other functions, that is, newly-demanded functions(ex : market frontier function, product development function, Integral Distribution Function, etc.).
고등어는 일시다획성 어종으로 연간 생산량 변동이 심한 것이 특징이다. 2004년부터 2013년까지 연도별 고등어 생산량을 살펴보면 최저치는 94,616M/T이고 최대치는 187,435M/T로 최저 생산량과 최대 생산량의 차이가 2배로 나타나고 있다.
고등어 생산량 변동은 어느 정도가 되는가?
고등어는 일시다획성 어종으로 연간 생산량 변동이 심한 것이 특징이다. 2004년부터 2013년까지 연도별 고등어 생산량을 살펴보면 최저치는 94,616M/T이고 최대치는 187,435M/T로 최저 생산량과 최대 생산량의 차이가 2배로 나타나고 있다. 고등어 생산량의 평균 93%가 대형선망을 통해 어획되고 있으며, 전체 어획량 중 86.
고등어의 유통단계별 물량이 제일 높은 유통 루트는?
첫째, 고등어의 유통단계별 물량 및 금액비중 조사결과로 산지위판장에서 출하된 고등어는 크게 9개의 소비처로 배분되는 것으로 조사되었다. 가장 많은 유통점유율을 보인 곳은 대형마트와 SSM 및 백화점을 합한 수치로 전체 25.9%에해당하는 물량을 취급하는 것으로 나타났고, 다음 도매시장을 경유하는 전통적 경로로 24.
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