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NTIS 바로가기The Research Journal of the Costume Culture = 복식문화연구, v.23 no.2, 2015년, pp.176 - 192
This work aims at analyzing the comparative feature about female flight attendant uniform designs of Korean and Asian region low cost carriers and providing some basic materials for development of these airline companies. As a research method, examinations were carried out on attendant's uniform bot...
핵심어 | 질문 | 논문에서 추출한 답변 |
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저가 항공사의 확대에 대한 한국의 상황은? | 「The Wall Street Asia」는 비싼 항공사들이 장악했던 장거리 노선까지도 저가 항공사가 장악하여 세계 항공시장 판도에 변화를 나타내고 있다고 하였다(Rory & Robert, 2014). 한국 역시 제주, 부산, 이스타, 진 에어, 티웨이 항공의 저가 항공사 5곳이 국내선과 국제선 노선까지 진출하고 있으며, 외국 저가 항공에 대항하기 위한 전략으로 아시아나 항공이 에어부산에 이어 두 번째 저가 항공사 설립을 추진하고 있다고 한다(Lee, 2014a). | |
오늘날 세계 항공시장의 양상은? | 오늘날 세계 항공시장은 대형 항공사를 비롯하여 저가 항공사의 확대 양상이 두드러지고 있다. 특히 아시아 지역에서 경제성장과 해외여행 수요 증가에 의해 저가 항공사의 경쟁이 치열해지고 있는데, 언론 보도에 의하면 2014년에는 아시아 지역에만 최소 10개의 저가 항공사가 새로 설립된다고 한다(Nam, 2013). | |
마케팅적인 관점에서 항공사 이미지 마케팅의 큰 부분을 차지하는 것은? | 대형 항공사와 차별화된 가격, 서비스를 중심으로 전개되는 저가 항공사의 부각은 세계 항공시장의 큰 지각변동을 일으키고 있으며, 학계에서도 국내 저가 항공사의 활성화와 경쟁력 강화를 위한 다양한 연구가 진행되었다. 대부분 항공시장 동향과 관련된 경쟁력 활성화 방안 등 마케팅적인 관점에서 접근된 연구로 항공사 이미지 마케팅의 큰 부분을 차지하는 승무원 유니폼에 관련된 연구가 필요하다고 하겠다. 승무원 유니폼 관련 연구는 국내 대형 항공사에 국한되어 디자인 개발, 색채 특성과 이미지 연구, 유니폼과 브랜드 이미지에 관한 연구가 이루어졌다(Chung, 2001; Jeong, Park, & Min, 2012; Lee, 2010; Lee, 2011; Lee, Kim, & Lee, 2005; Min, 2011). |
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