Lee, Seahee
(Dept. of Clothing and Textiles, Ewha Womans University)
,
Kim, K.P. Johnson
(Dept. of Design, Housing, and Apparel, University of Minnesota)
,
Lee, Soojung
(School of Business, Ewha Womans University)
Compulsive hoarding becomes a problem when the spaces hoarded items are stored in become unusable due to clutter, health, or safety issues. Our research purpose was to document relationships between two non-normative consumer behaviors (compulsive hoarding, compulsive buying tendency) and two shoppi...
Compulsive hoarding becomes a problem when the spaces hoarded items are stored in become unusable due to clutter, health, or safety issues. Our research purpose was to document relationships between two non-normative consumer behaviors (compulsive hoarding, compulsive buying tendency) and two shopping-related variables: hedonic shopping motives and emotional attachment to possessions with everyday consumers. As hedonic shopping motives have been related to compulsive buying, we predicted these motives (e.g., adventure, gratification, role, value, social, and idea) are related to compulsive buying. We also examined the relationship between compulsive buying and compulsive hoarding tendency and whether emotional attachment to possessions moderated this relationship. Participants were 280 undergraduate and graduate students attending a Midwestern university in the U.S. Regression analysis revealed the enhancing emotion motive (a combined motive of adventure and gratification) positively influenced compulsive buying whereas the value motive negatively influenced compulsive buying. All other hedonic shopping motives were non-significant. Participants who tended to buy compulsively were likely to hoard compulsively. This relationship, however, was moderated by participants' emotional attachment to possessions. Participants with high emotional attachment to possessions showed a higher level of hoarding behavior than those with low emotional attachment to possessions. However, the increase in hoarding tendency among participants with low emotional attachment to possessions was larger between those who were low in compulsive buying and those who were high in compulsive buying than the increase between these two groups among participants with high emotional attachment to possessions.
Compulsive hoarding becomes a problem when the spaces hoarded items are stored in become unusable due to clutter, health, or safety issues. Our research purpose was to document relationships between two non-normative consumer behaviors (compulsive hoarding, compulsive buying tendency) and two shopping-related variables: hedonic shopping motives and emotional attachment to possessions with everyday consumers. As hedonic shopping motives have been related to compulsive buying, we predicted these motives (e.g., adventure, gratification, role, value, social, and idea) are related to compulsive buying. We also examined the relationship between compulsive buying and compulsive hoarding tendency and whether emotional attachment to possessions moderated this relationship. Participants were 280 undergraduate and graduate students attending a Midwestern university in the U.S. Regression analysis revealed the enhancing emotion motive (a combined motive of adventure and gratification) positively influenced compulsive buying whereas the value motive negatively influenced compulsive buying. All other hedonic shopping motives were non-significant. Participants who tended to buy compulsively were likely to hoard compulsively. This relationship, however, was moderated by participants' emotional attachment to possessions. Participants with high emotional attachment to possessions showed a higher level of hoarding behavior than those with low emotional attachment to possessions. However, the increase in hoarding tendency among participants with low emotional attachment to possessions was larger between those who were low in compulsive buying and those who were high in compulsive buying than the increase between these two groups among participants with high emotional attachment to possessions.
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문제 정의
The goal of the present research was to enhance knowledge about compulsive hoarding within ordinary consumers. Building on previous research on compulsive hoarding and compulsive buying, we investigated the relationships among hedonic shopping motives, compulsive buying, compulsive hoarding tendency, and emotional attachment to possessions.
Thus, it is probable that there are additional factors that trigger hoarding problems among compulsive buyers. Therefore, our research purpose was to begin our investigation of hoarding with an examination of the relationship between these forms of non-normative consumer behavior (compulsive hoarding and compulsive buying tendencies) and to identify a possible antecedent (e.g., hedonic shopping motives) as well as a possible moderator (e.g., emotional attachment to possessions).
가설 설정
Hypothesis 1 predicted that hedonic shopping motives are positively related to consumer’s compulsive buying tendency.
Hypothesis 1: Hedonic motives (adventure, gratification, role, value, social, idea) are positively related to compulsive buying.
Thus, the following hypothesis was developed. Hypothesis 2: Participants who buy compulsively are likely to demonstrate compulsive hoarding tendencies.
Hypothesis 3: Compulsive buyers who have a high emotional attachment to possessions will engage in compulsive hoarding tendency.
제안 방법
The result of the EFA for compulsive buying and compulsive hoarding revealed two items in compulsive buying did not load on the corresponding factor, therefore, they were removed from further analysis. In order to confirm the resultant factor structure shown in the EFA, we performed a confirmatory factor analysis (CFA). Table 2 presents the results.
The questionnaire was developed using existing measures of all variables. With the exclusion of demographic variables, participants responded to all items using 5-point Likert scales (1= strongly disagree and 5 = strongly agree).
대상 데이터
Institutional Review Board (IRB) approval was obtained prior to data collection. Data were collected from a convenience sample of 310 undergraduate and graduate students attending a U.S. Midwestern university. Students who agreed to participate were given a consent form and a questionnaire.
Men (12.1%) and women (87.9%) participated in the research. They ranged in age from 18 to 50 years with a mean age of 22.
Thirty of the questionnaires were not completed. Therefore, responses from 280 individuals were used in data analyses. Regression analysis was used to test hypotheses.
이론/모형
Compulsive hoarding tendency was measured using Frost, Steketee, and Grisham (2004)’s Saving Inventory-Revised (SI-R) 23 item measure.
Hypothesis 1 predicted that hedonic shopping motives are positively related to consumer’s compulsive buying tendency. In order to test this hypothesis, multiple linear regression analysis was employed. Table 4 shows the results of regression analysis.
To measure compulsive buying tendency, Edwards’s (1993) 13-item scale was used.
성능/효과
Hypothesis 2 predicted that consumers who had a compulsive buying tendency were likely to indicate a compulsive hoarding tendency. In hypothesis 3, we proposed that the relationship between participant’s compulsive buying and their compulsive hoarding tendency was moderated by consumer’s emotional attachment to possessions.
후속연구
A role shopping motive may be tied to meeting a functional need, a desire to socialize is meeting a social need, a desire to gain information is meeting a need for knowledge, thus, rather than being hedonic motives in general that are forerunners to compulsive buying tendencies, it may be only those hedonic motives that specifically meet individuals’ emotional needs that are antecedents to compulsive buying. Further research is needed between personal goals, emotional needs, and compulsive buying behaviors to validate this interpretation.
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