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NTIS 바로가기The Research Journal of the Costume Culture = 복식문화연구, v.23 no.4, 2015년, pp.628 - 643
This study is to assist in developing creative designs based on the humor available in the fashion world of Moschino. For the research method, this writing examined literature on humor and Moschino's fashion world and analyzed Moschino's fashion collection, show window, Maison Moschino, and collabor...
핵심어 | 질문 | 논문에서 추출한 답변 |
---|---|---|
모스키노는 어떤 디자이너인가? | 패션분야에서 유머를 키워드로 작품을 전개한 프랑코 모스키노(Franco Moschino)는 패션계의 악동으로 불리며, 특유의 풍자와 익살로 자신만의 패션 세계를 구축한 디자이너이다(“Moschino”, 2013a). 그러나 모스키노에 관한 연구는 Lee and Cho(2011) 의 모스키노 컬렉션에 표현된 데포르마시옹에 관한 연구가 있으며, 그 외에는 현대패션에 나타난 유머 연구에서 하나의 사례로 언급되고 있을 뿐, 모스키노가 다양한 방식을 통해 전개하고 있는 유머에 관한 연구는 미흡한 실정이다. | |
의학계에서 확인된 웃음 요법의 효과는? | 작은 생활 소품에서 거대한 건축물에 이르기까지 많은 디자인 산업에서 나타나고 있는 디자인 유머는 이제 일상생활 전반에서 쉽게 접할 수 있다. 미국 대기업들의 경우, 유머 컨설턴트를 고용하기도 하여 업무에 재미와 즐거움을 선사하는 방안을 모색하기도 하며, 의학계에 있어서는 웃음 요법이 대체의학의 수준을 넘어 다양하게 연구되고 있는 가운데 통증 진정 효과 및 면역기능을 높여 준다고 보고되었다(Park, 2013). 즉, 유머의 가치는 디자인적인 측면은 물론, 기업의 마케팅, 질병 치료와 스트레스 해소를 위한 의학적 치료의 측면에 이르기까지 확대되고 있으며, 인간의 감성에 호소하여 감성 소비를 이끌어내는 오늘날 적극적으로 활용되는 코드라고 하겠다. | |
모스키노의 패션 컬렉션 작품에 나타나는 유머적 요소와 정체성은 무엇인가? | 컬렉션을 통해 선보여지는 작품은 그 어떤 매체보다도 극명하게 브랜드의 특성을 반영하게 된다. 시즌 트렌드와 브랜드 정체성, 디자이너 창조성의조화로 표현되는 컬렉션은 다양한 테마로 전개되지만, 모스키노 컬렉션에 나타난 작품은 의복 형태의 변형과 왜곡, 과장, 착시이라는 탈 현상의 해체적 유머와 초현실주의의 데페이즈망 기법을 활용한 유머를 바탕으로 브랜드의 확고한 정체성을 나타냈다. 또한 스마일, 사랑, 반전 등 브랜드 심벌을 활용한 그래픽이미지와 그라피티는 의상의 장식적 요소로 활용됨은 물론 모스키노만의 위트와 풍자를 반영하였다. |
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