$\require{mediawiki-texvc}$

연합인증

연합인증 가입 기관의 연구자들은 소속기관의 인증정보(ID와 암호)를 이용해 다른 대학, 연구기관, 서비스 공급자의 다양한 온라인 자원과 연구 데이터를 이용할 수 있습니다.

이는 여행자가 자국에서 발행 받은 여권으로 세계 각국을 자유롭게 여행할 수 있는 것과 같습니다.

연합인증으로 이용이 가능한 서비스는 NTIS, DataON, Edison, Kafe, Webinar 등이 있습니다.

한번의 인증절차만으로 연합인증 가입 서비스에 추가 로그인 없이 이용이 가능합니다.

다만, 연합인증을 위해서는 최초 1회만 인증 절차가 필요합니다. (회원이 아닐 경우 회원 가입이 필요합니다.)

연합인증 절차는 다음과 같습니다.

최초이용시에는
ScienceON에 로그인 → 연합인증 서비스 접속 → 로그인 (본인 확인 또는 회원가입) → 서비스 이용

그 이후에는
ScienceON 로그인 → 연합인증 서비스 접속 → 서비스 이용

연합인증을 활용하시면 KISTI가 제공하는 다양한 서비스를 편리하게 이용하실 수 있습니다.

중국 관광객의 한국 뷰티상품에 대한 인식이 뷰티관광 구매행동에 미치는 영향과 한국 문화 친밀성의 매개효과
The effects of Chinese tourists' friendliness toward Korean culture and perceptions of beauty products on beauty tour purchasing behaviors 원문보기

The Research Journal of the Costume Culture = 복식문화연구, v.24 no.6, 2016년, pp.854 - 872  

정하은 (가천대학교 의상학과) ,  김미영 (가천대학교 의상학과)

Abstract ▼ AI-Helper 아이콘AI-Helper

The purpose of this paper is to examine the effect that Chinese tourists' perceptions of beauty products and their friendliness toward Korean culture have on beauty tourism, particularly on Chinese tourists' intent to purchase, re-purchase, and recommend beauty products. Between the 10th and 21st of...

주제어

#뷰티관광   #상품 인식   #문화 친밀성   #구매행동  

질의응답

핵심어 질문 논문에서 추출한 답변
중국인 관광객이 한국 방문 시 가장 하고 싶은 일은 무엇인가? Korea Tourism Organization(2015)의 ‘Korea National Tourism statistics’에 따르면 중국인 관광객은 2007년 이후로 증가하여 2014년 중국인 관광객의 수가 613만 명으로 중가하고 있는 것을 볼 수 있다. 또한 Ministry of Culture, Sports and Tourism(MCST)의 조사에 따르면 중국인 관광객의 절반 이상이 한국 방문 시 가장하고 싶은 일로 쇼핑(84.3%)을 꼽았으며, 그 중 85.4%가 화장품 구매를 원하는 것으로 나타났다(MCST, 2016). 이러한 현상은 한국 뷰티상품에 대한 인지도와 신뢰도가 뷰티관광으로 이어지는 결과라고 할 수 있다.
뷰티관광의 활성화를 위해 한국 문화에 대한 친밀감을 형성하는데 신경을 써야 하는 이유는 무엇인가? 본 연구에서 한국 문화 친밀성은 뷰티상품 인식이 뷰티관광 구매행동에 영향을 미칠 때 중요한 변수로 작용하였다. 즉, 문화적 친밀감이 형성된 경우, 한국 상품을 더 우호적으로 평가하게 되어 뷰티관광 선택에 영향을 미치는 것으로 나타났다. 특히 뷰티관광을 처음 구매할 경우에는 뷰티 상품에 대한 인식이 문화적 친밀성을 통하여 긍정적으로 평가되면서 구매의 도에 영향을 미치게 된다는 것이다.따라서 뷰티관광을 활성화시키기 위해서는 상품의 우수한 품질과 신뢰성 인지도 외에도 한국 문화에 대한 친밀감을 형성하는데 더욱 신경을 써야 할 것이다.
구매행동이란 무엇인가? 구매행동은 고객의 재구매의도와 재방문, 긍정적 구전 효과 등 고객만족을 통해 얻어질 수 있는 구매와 관련된 모든 행동이다. 구매행동은 소비자가 의사결정을 하는 과정(Sternthal & Craig, 1982)으로, Kim, Oh, and Kim(2001)에 의하면 문화적 요인과 동기유발을 통해 제품을 지각하게 되고, 정보를 탐색한 후 평가하여 구매 결정을 하게 된다.
질의응답 정보가 도움이 되었나요?

참고문헌 (68)

  1. Ankomah, P. K., & Crompton, J. L. (1992). Tourism cognitive distance: A set of research propositions. Annals of Tourism Research, 19(2), 323-342. doi:10.1016/0160-7383(92)90084-3 

    상세보기 crossref

  2. Baron, R. M., & Kenny, D. A. (1986). The moderatormediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations. Journal of Personality & Social Psychology, 51(6), 1173-1182. doi:10.1037/0022-3514.51.6.1173 

    상세보기 crossref

  3. Chae, S. S. (2004). A study on the influences of the wedding business in hotels: Focused on the deluxe hotels in Seoul. Journal of Hospitality and Tourism Studies, 15, 215-233. 

  4. Choi, K. E. (2013). Effects of temporal and social distance on brand evaluations. Unpublished master's thesis, Seoul National University, Seoul, Korea. 

  5. Cui, Y. H. (2016). The effect of psychological distance of tourist shoppers on fashion brand attitudes. Unpublished doctoral dissertation, Seoul National University, Seoul, Korea. 

  6. Guo, X. H. (2011). The effects of brand globality, image, and favorability on consumer's purchasing intention. Keimyung University. Unpublished master's thesis. Daegu. Korea. 

  7. Gruber, W. H., & Vernon, R. (1970). The technology factor in a world trade matrix. In R. Vernon (Ed.), The technology factor in international trade (pp. 233-301). New York: National Bureau of Economic Research. 

  8. Ha, K.-S., & Han, B.-S. (2001). The determinants of theme park visitors' satisfaction and behavioral intentions. Journal of Tourism Sciences, 25(1), 329-347. 

  9. Ha, Y.-H. (2006). Korean beauty industry in China. Journal of the Korean Society of Fashion & Beauty, 4(1), 1-3. 

  10. Han, C. M., & Terpstra, V. (1988). Country-of-origin effects for uni-national and bi-national products. Journal of International Business Studies, 19(2), 235-255. doi:10.1057/palgrave.jibs.8490379 

    상세보기 crossref

  11. Han, C. M., & Won, S. B., & Kim, S. M. (2014). Psychic distance and its relations with Korean wave and Korean image. Journal of International Trade and Industry Studies, 19(1), 121-143. 

  12. Han, J. M., Lee, Y. H., Kang, H. S., & Jin, K. N. (2012). The relationship between brand preference, design preference and origin preference of men's cosmetics: Focusing on domestic & overseas brand, such as Hera, Vonin, Lab Series, Kiehl's, and Biotherm. Design Convergence Study, 11(4), 193-207. 

  13. Hong, S.-S. (2007). Cosmetics purchasing behavior of males based on the fashion life style. Journal of the Korean Society of Costume, 57(2), 29-44. 

  14. Horton, S., & Cole, S. (2011). Medical returns: Seeking health care in Mexico. Social Science & Medicine, 72(11), 1846-1852. doi:10.1016/j.socscimed.2011.03.035 

    상세보기 crossref

  15. Huang, S. (2012). A study on the brand benefit of Korean cosmetic and purchasing behaviors by Chinese travellers to Korea. Unpublished master's thesis. Chung-Ang University, Seoul, Korea. 

  16. Jeong, H.-E., & Kim, M.-Y. (2016). Effects of Chinese tourists' beauty tour preferences and attitude toward Korean culture on beauty tour purchasing behaviors. The Research Journal of the Costume Culture, 24(5), 653-669. doi:10.7741/rjcc.2016.24.5.653 

    원문보기 상세보기 crossref

  17. Ji, Y., & Shin, S.-Y. (2015). Activation strategies for beauty industry through Korean medical tourism. Korean Journal of Tourism Research, 30(3), 289-303. 

  18. Jin, X. (2010). The factors of "Korean Wave" national images and products ratings which effect on buyers: Korean cosmetics mainly in China. Unpublished master's thesis. Kyung Hee University, Seoul, Korea. 

  19. Jun, H.-W., Kong, E.-Y., & Lee, H.-K. (2011). The effects of beauty tourism intention of participating in beauty industry product selection factors. Korean Journal of Hospitality and Tourism, 20(2), 121-136. 

  20. Jung, H.-S. (2006). The effects of consumer's perception of Korean wave (Hallyu) on Korean product purchase and country image in Chinese market. Journal of Consumer Studies, 17(3), 79-101. 

  21. Jung, Y. H. (2010). An analysis on the effects of the perceived PB product quality on the customer satisfactions & loyalty: The role of product familiarity. Unpublished master's thesis. Kyungpook National University, Daegu, Korea. 

  22. Kangas, B. (2010). Traveling for medical care in a global world. Medical Anthropology, 29(4), 344-362. doi:10.1080/01459740.2010.501315 

    상세보기 crossref

  23. Kim, B. K. (2014). A study on the effects of psychological distance and selection attributes on foreign tourists' behavioral intention when selecting a medical tourism destination: Focused on potential customers of China and Russia. Journal of Tourism Management, 18(2), 39-60. 

  24. Kim, B.-H. (2014). A study on beauty tourism consumption of Chinese tourists in Korea. Journal of Beauty Industry, 8(2), 5-26. 

  25. Kim, E. S., & Jung, M. S. (2015). A study on the cosmetic purchase and the influential factors of Korean beauty tourism among Chinese tourists. Journal of the Korean Society of Cosmetology, 21(5), 960-967. 

  26. Kim, E.-J., & Park, S.-J. (2010). The effects of Korean wave on Chinese intentions to visit Korea. Journal of the Aviation Management Society of Korea, 8(1), 171-184. 

  27. Kim, H. J., Oh, H. N., & Kim, M. S. (2001). Analysis of purchasing behaviors of knockoff fashion product: Focused on female college student. The Research Journal of the Costume Culture, 9(6), 872-880. 

  28. Kim, J.-S., & Sohn, H.-K. (2010). The impact of cognitive and affective image and the perceived risks about recommendation and revisit intention to Ganghwa-do as a tourism destination. Journal of Tourism Sciences, 34(3), 215-236. 

  29. Kim, K. H. (2014). Effects of the recognition of beauty services' price indication system and price fairness on perceived values and purchase intention. Unpublished master's thesis, Seokyeong University, Seoul, Korea. 

  30. Kim, M.-H., & Kang, I.-H. (2007). The impacts of the popular Korean wave on the Korean tourist destination image, tourists' satisfaction and behavioral intention. Korean Journal of Tourism Research, 22(3), 359-380. 

  31. Kim, M.-J., & Han, D.-S. (2006). Study on the relationship between media-uses behavior and psychological experience along with intimacy: Focusing on mediated interpersonal communication (MIC). Korean Journal of Journalism & Communication Studies, 50(3), 94-121. 

  32. Kim, S. H. (2011). A study of relationship between disclosure, intensive reading, familiarity and credibility of outdoor advertising: Focusing on bus surface advertising. Journal of OOH Advertising Research, 8(4), 131-150. 

  33. Kim, S.-H. & Oh, S.-H. (2002). The determinants of repurchase intentions in the service industry:Customer value, customer satisfaction, switching costs, and attractiveness of alternatives. Korea Marketing Review, 17(2), 25-55. 

  34. Kim, Y.-J. (2015). A study on the quality of Chinese medical beauty tourists. Unpublished master's thesis, Kwangwoon University, Seoul, Korea. 

  35. Kim, Y.-K. (2004). The relationship between cultural distance and communication distance. Journal of International Area Studies, 8(3), 31-60. doi:10.18327/jias.2004.10.8.3.31 

    상세보기 crossref

  36. Kim, Y.-K., Lee, C.-H., & Sun, S.-S. (2008). A study on the effect of attitude toward a nation brand to the intentions of the nation's product purchase:Focusing on the Chinese Hallyu (Korean wave). Korean Journal of Communication Studies, 16(2), 35-55. 

  37. Kong, E.-Y. (2011). The effects of the intention over participating in beauty medical tourism on selective attribute of beauty medical product. Unpublished master's thesis, Kyungwoon University, Gyeongsangbuk-do, Korea. 

  38. Korea Tourism Organization. (2015, February 25). 1984-2015년 출입국 국가별 월별통계 [Monthly statistics by country of immigration from 1984 to 2015]. Retrieved July 27, 2016, from http://kto.visitkorea.or.kr/kor/notice/data/statis/profit/board/view.kto?id423699&isNoticetrue&instanceId294&rnum0 

  39. Leamer, E. E. (1974). The commodity composition of international trade in manufactures: An empirical analysis. Oxford Economic Papers, 26(3), 350-374. 

    상세보기 crossref

  40. Lee, C. W. (1999). Experimental investigation of 3D and media effects on purchasing behavior of internet shopping consumers. Unpublished master's thesis, Hanyang University, Seoul, Korea. 

  41. Lee, H.-J. (2012). Qualitative research on factors affecting tourists psychic distance towards a destination. Journal of Tourism Sciences, 36(10), 105-124. 

  42. Lee, J. H. (2013). The effect of the Korean wave on the Korea cosmetic brand loyalty. Unpublished master's thesis, Hanyang University, Seoul, Korea. 

  43. Lee, J.-G. (2004). Psychic distance influences on tourism destination image: Chinese and Japanese tourists. Journal of Tourism Sciences, 28(2), 153-174. 

  44. Lee, J.-S. (2013). Impact of difference in Korean wave awareness among Chinese women on quality perception and purchasing behavior of Korean cosmetic products. Journal of the Korea Academia-Industrial Cooperation Society, 14(10), 5097-5104, doi:10.5762/KAIS.2013.14.10.5097 

    원문보기 상세보기 crossref

  45. Lee, O. Y. (2006). The impact on country image and product evaluation caused by Korean Wave in China. International Business Review, 10(2), 107-136. doi:10.21739/IBR.2006.09.10.2.107 

    crossref

  46. Lee, O.-Y. (2007). Does the Korean wave bring about country-of-origin effect?. Korea Trade Review, 32(5), 405-426. 

  47. Lee, S.-H. (2013). Perceived similarities among cultural maps of northeast Asian countries based on similarity distance: Based on capital cities of Northeast Asian countries. Journal of the Association of Korean Photo-Geographers, 23(4), 57-66. 

  48. Lim, B.-J., Yoon, B.-K., & Kwon, S.-K. (2009). A study on the development method for medical tourism products in Korea. Korean Journal of Hospitality and Tourism(KJHT), 18(3), 317-337. 

  49. Lim, C. R. (2011). A study on the effects of medical tourism service quality, perceived value, satisfaction and behavioral intention depending on the type of medical tourism. Journal of Service Research, 8(3), 97-113. 

  50. Liu, W. D. (2014). A study on the influence of Korean wave on the Chinese women's attitude to cosmetics. The Journal of Cultural Exchange, 3(3), 51-76. 

  51. Ministry of Culture, Sports and Tourism. (2016, May 24). 2015 외래관광객 실태조사보고서 [2015 International Visitor Survey]. Retrieved July 27, 2016, from http://kto.visitKorea.or.kr/kor/notice/data/statis/tstatus.kto 

  52. Oh, G. S., Bae S. O., & Ryu, E. J. (2015). Important factors for Chinese perception and experience of beauty tourism: Focused on Shandong, Jilin and Zhejiang provinces. Journal of the Korean Society of Design Culture, 21(2), 391-401. 

  53. Oh, G.-S. (2011). A study on beauty salon users' perception of beauty tourism and activation plans. Journal of the Korean Society of Cosmetology, 17(2), 318-330. 

  54. Park, J.-H., & Lee, Y.-J. (2007). The effects of service quality on revisit intention and word of mouth performance of hotel buffet restaurants' customer at special first class hotels. Korean Journal of Tourism Research, 22(2), 309-330. 

  55. Reisinger, Y., & Turner, L. W. (2002). Cultural differences between Asian tourist markets and Australian hosts: Part 2. Journal of Travel Research, 40(4), 374-384. doi:10.1177/0047287502040004006 

    상세보기 crossref

  56. R. M. Baron, & D. A. Kenn. (1986). The moderatormediator variable distinction in social psychological research. Journal of Personality & Social Psychology, 51, 1173-1182. 

    상세보기 crossref

  57. Ryu, S.-J. (2009). The study of behavior on buying cosmetics according to life style type for women consumers in the United State. The Research Journal of the Costume Culture, 17(1), 28-39. 

    crossref

  58. Seo, E. H. (2006). A study on the Korean cosmetic purshase behaviors of the 20's woman in Beijing, China. Unpublished master's thesis, Sookmyung Women's University, Seoul, Korea. 

  59. Sternthal, B., & Craig, C. S. (1982). Consumer behavior:An information processing perspective. Englewood Cliffs, N.J.: Prentice Hall. 

  60. Suh, Y.-K., & Suh, Y.-G. (2004). The effects of Korean fever in influencing the image of Korea as a prime destination, and the tourist decisionmaking process. Journal of Tourism Sciences, 28(3), 47-64. 

  61. Tasic, A. D. A. (2009). Social distance: The missing link in the loop of moveies. destination image and touris behavior?. Journal of Travel Research, 47(4), 494-507. doi:10.1177/0047287508326534 

    상세보기 crossref

  62. Wu, L. (2014). Influences of Korean wave and appearance involvement on purchase behavior of Korean cosmetics by Chinese female tourists. Unpublished master's thesis, Inchon National University, Incheon, Korea. 

  63. Wu, L., & Yu, H. Y. (2015). Korean cosmetic purchase behavior of Chinese female tourists visiting Korea according to Korean wave recognition, purchase purpose and appearance involvement. Journal of the Korean Society of Cosmetology, 21(2), 336-346. 

  64. Xu, W., Shin, Y.-A., & Lim, D.-H. (2015). The effects of Chinese consumers' self congruity and functional congruity on brand attitude, repurchase intention and recommendation intention of foreignmade cosmetics. Journal of Distribution and Management Research, 18(4), 93-108. doi.org/10.17961/jdmr.18.4.201508.93 

    상세보기 crossref

  65. Xu, Y. Y. & Hwang, J.-S. (2011). Clothing consumption value and attitude toward Korean fashion brand according to lifestyles of Chinese female consumers. Journal of Korea Design Forum, 30, 71-81. 

  66. Yang, S. (2014). An exploratory study on beauty tourism of Chinese visiting Korea. Unpublished master's thesis, Sookmyung Women's University, Seoul, Korea. 

  67. Yao, S. X. (2016). Study on factors affecting Chinese consumers' purchase intention of Korean cosmetics. Unpublished master's thesis, Chonnam National University, Gwangju, Korea. 

  68. Yeon, K.-J. (2016). A study of acknowledgement and satisfaction rates of the Korean beauty market of foreign visitors to Korea: Comparison of China, Japan and Western countries. Unpublished master's thesis, Sungshin Women's University, Seoul, Korea. 

저자의 다른 논문 :

관련 콘텐츠

저작권 관리 안내
섹션별 컨텐츠 바로가기

AI-Helper ※ AI-Helper는 오픈소스 모델을 사용합니다.

AI-Helper 아이콘
AI-Helper
안녕하세요, AI-Helper입니다. 좌측 "선택된 텍스트"에서 텍스트를 선택하여 요약, 번역, 용어설명을 실행하세요.
※ AI-Helper는 부적절한 답변을 할 수 있습니다.

선택된 텍스트

맨위로