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Influence of Perceived Service Clues on Experienced Value, Trust, and Loyalty of Franchise Snack Bar: Focused on Busan Area 원문보기

Culinary science & hospitality research = 한국조리학회지, v.22 no.1 = no.76, 2016년, pp.1 - 8  

Lee, Soon-A (Dept. of Foodservice Management, Kyungsung University) ,  Song, Sung-Hee (Dept. of Foodservice Management, Kyungsung University) ,  Lee, Sang-Mook (Dept. of Foodservice Management, Kyungsung University)

Abstract ▼ AI-Helper 아이콘AI-Helper

The purpose of this study is to develop and test a model that explains the effect of perceived service factors on: 1) experienced value, 2) trust, and 3) loyalty in context of franchise snack bar. In addition, the study will clarify how these variables relate to each other. The findings of this stud...

주제어

#service clues   #experiential value   #trust   #loyalty   #franchise snack bar  

AI 본문요약
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문제 정의

  • Also attitudinal loyalty is proved to be an important predictor variable in behavioral loyalty[32]. Therefore, this study is conducted to test the loyalty of franchise snack bar visitors in terms of attitudes and behavioral aspects. In addition, present study performed to verify attitudinal loyalty is an important predictor of behavioral loyalty.
  • Therefore, this study pays attention the diverse service clues to predict customers behaviors by considering service experiences in franchise snack bar. In this study, specifically, causal model formulated to estimate the perceived service factors of franchise snack bar (physical clues, emotional clues, humanic clues, and emotional clues), experience value, customers’ trust, and loyalty.
  • This study is performed to improve the quality of franchise snack bars’ service and increase customers’ trust, satisfaction as well as loyalty towards visitors.
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