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NTIS 바로가기Culinary science & hospitality research = 한국조리학회지, v.22 no.2 = no.77, 2016년, pp.234 - 251
The purpose of this study is to verify the effects of service quality and usage review of smartphone Maiib application(apps) on satisfaction, and reuse intention, convenience sampling method was employed and survey was conducted during the 15th of September, 2015 to the 30th on October as perceived ...
핵심어 | 질문 | 논문에서 추출한 답변 |
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마케팅 측면에서 서비스 품질에 대하여 기업이 진행한 선행연구로 무엇이 있는가? | 이렇게 기업의 마케팅 측면에서 기업의 생존과 성장에 필수적인 요소인 서비스품질은 오프라인 시장에서 온라인 또는 스마트폰 시장으로 유통시장이 변화함에 따라 서비스 품질의 연구도 다양하게 진행되고 있다(Parasuraman․Zeithaml & Malhotra 2002; 2005). 스마트폰 서비스품질에 관한 선행연구들을 살펴보면, 스마트폰 앱 서비스 품질과 이용후기 만족, 재이용의도(Shon JK․ Park YA 2013), 모바일 서비스품질과 고객만족, 재사용의도(Zhao, Lu, Zhang & Chau 2012), 모바일 인터넷 서비스 정보품질과 만족, 충성도(Chae M, Kim J, Kim H, Ryu 2002), 모바일 서비스 품질과 지각된 가치, 만족, 충성도(Lim, Widdows & Park 2006)에 관한 연구들이 있다. 이러한 선행연구들을 볼 때, 모바일 시장에서도 서비스품질은 기업의 이익에 선행되는 고객만족과 재이용의도에 영향을 미치는 중요한 요소임을 입증하고 있다. | |
전세계 스마트폰 보급률의 예상은? | 스마트폰 시장은 폭발적인 증가와 함께 다양한 전문분야까지 활용이 가능할 정도로 사용범위는 더욱 확대될 것이다. 시장 조사 업체인 스트래티지 애널리틱스(Strategy Analytics)에 따르면, 전세계 스마트폰 보급률은 2015년 36%, 2016년 42%로 예상된다(Strategy Analytics 2015). 스마트기기 (스마트폰, 테블릿, PC 등)가 보편화되면서 스마트폰 시장의 급속한 성장과 함께 다양하고, 차별적인 서비스를 가진 앱을 제공하는 것이 기업의 경쟁력이 될 수 있다. | |
스마트폰과 관련된 서비스 및 스마트폰 어플리케이션 시장이 새로운 고객을 창출하는데 중요한 이유는? | 스마트기기 (스마트폰, 테블릿, PC 등)가 보편화되면서 스마트폰 시장의 급속한 성장과 함께 다양하고, 차별적인 서비스를 가진 앱을 제공하는 것이 기업의 경쟁력이 될 수 있다. 최근 고객들이 스마트폰 서비스를 통하여 검색을 하거나 제품을 구매하는 활동이 점차 증가하고 있어 스마트폰과 관련된 서비스 및 스마트폰 어플리케이션(이하 ‘앱’이라 칭함) 시장은 새로운 고객을 창출하는 중요한 역할을 담당하게 되었다(Schmidt-Belz, Makelainen, Nick & Poslad 2002). 특히, 휴대폰 사용이 보편화되면서 SNS 및 블로그 등이 외식소비패턴에 지속적으로 영향을 미치고 있으며, 특정 앱을 사용하는 경우가 절반(56. |
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