최소 단어 이상 선택하여야 합니다.
최대 10 단어까지만 선택 가능합니다.
다음과 같은 기능을 한번의 로그인으로 사용 할 수 있습니다.
NTIS 바로가기Culinary science & hospitality research = 한국조리학회지, v.22 no.2 = no.77, 2016년, pp.252 - 269
조우형 (경주대학교 외식조리학과) , 이연정 (경주대학교 외식조리학과)
This study was conducted to analyze the influence of the service quality of the food court on customer satisfaction, revisit intention in a discount store. Among the 400 surveys, 371 participants were collected and 350 respondents were analyzed for the statistical analysis to verify research purpose...
핵심어 | 질문 | 논문에서 추출한 답변 |
---|---|---|
푸드코트란? | 푸드코트는 집객력이 높은 백화점 및 쇼핑단지, 컨벤션센터, 주상복합건물, 대형할인점 혹은 쇼핑센터 내에 다양한 업종과 영업 형태의 외식업소를 일정장소에 집결시켜 테이블과 좌석을 공동으로 사용하는 상호 이점과 시너지 효과를 얻을 수 있는 외식업소로 그 유형에 따라 한식, 중식 등으로 나눌 수 있고, 여러 가지 음식을 구입하여 같은 장소에서 먹을 수 있다는 특징이 있다(Na TG et al 2007; Jung YW & Lee EY. 2008). | |
동시성의 소비 경향의 예시는 무엇인가? | 이러한 현상은 쇼핑 등의 일상적인 생활 속에서 일반화되어 가고 있는 추세이고, 외식 행동에서도 흔히 관찰할 수 있는 모습으로, 소비자들은시간절약과 더불어 한꺼번에 무엇인가를 동시에하는 동시성의 소비 경향을 나타내 보이고 있다. 즉, 식사를 하면서 일을 하고, 운전을 하면서 식사 를 하고, 걸어가면서 먹고 마시는 등과 같은 동시 행위를 즐긴다(Lee HR 2007). | |
소비자의 욕구가 다양해지고 구매행동에서도 급격히 바뀌어가고 있는 이유는? | 최근 경제, 사회, 문화에 걸친 급격한 변화로 인하여 소비자의 욕구는 차츰 다양해졌으며, 구매행동에서도 급격히 바뀌어가고 있다. 소비자는 구매하고자 하는 제품이나 서비스를 그 자체로 평가하기 보다는 다양한 부가서비스를 병행할 수있는 엔터테이먼트 쇼핑 등을 점포 선택의 중요한 변수로 여기고 있는 것이 최근의 추세이다(LeeYH 2009). |
Canniere MH, Pelsmacker, P, Geuens M (2010). Relationship quality and purchase intention and behavior: The moderation impacts of relationship strength. Journal of Business and Psychology 25(1):87-98.
Chang DS, Kim MS, Shin CS (2004). A study on the causal model of service quality and customers' satisfaction and repurchase intention of korean fast food shops. Korean J management review 33(6):1711-1733.
Choi BC, Kim KM (2015). Structural relationships of a Korean restaurant's selection attributes, customer satisfaction and revisit intention. Korean J Tourism Research 29(6):273-290.
Han DK (2015). Study on the influence of service quality on customer satisfaction and customer loyalty of the domestic coffee chains. Korean J Foodservice Management 18(1):189-209.
Hellier P, Geursen G, Carr R, Rickard J (2003). Customer repurchase intention: A general structural equation model. European J Marketing, 37(11-12):1762-1800.
Jang JH, Kim MK, Hwang JY, Lee KA (2011). Effects of service provider's characteristics, price and physical environment on customer satisfaction and repurchase intention in the hotel. Korean J Tourism Research 26(2):329-350.
Ji YH, Byun JW (2011). A study of eco-friendly hotel room's factors influencing on customer satisfaction, trust and revisiting intention: The case of deluxe hotels in Korea. Korean J Hospitality and Tourism 20(5):41-56.
Johnston R (1987). A framework of developing a quality strategy in a customer processing operation. International Journal of Quality and Reliability Management 4(4):37-46.
Jung HS, Yoon HH (2009). The effects of the family restaurant service quality upon customer satisfaction and revisit intention using DINESERV scale. Korean J Foodservice Management 12(3):103-124.
Jung JH (2002). A Study on Co-relationship Customer Behavior and Selection Attributes in the Food-court. MS Thesis, Sejong University, Seoul.
Jung YW (2007). A study about the effects of service scape and crowding on emotion and customer satisfaction in the food court. Korean Journal of Hospitality and Tourism 16(5):221-236.
Keavency SM (1995). Customer switching behavior in service industries: An exploratory study. Journal of Marketing 59(2):71-82.
Kim GM, Choi BC (2012). Family restaurants' service quality on customers' satisfaction and willingness to behavioral intention. Korean J Tourism Research 27(4):17-36.
Kim SH, Kwon SM, Sim BS (2007). A study on the effects of using HMR customer's selection attribute on expenditure and purchasing frequency. Korean J Foodservice Management 10(1):91-110.
Ko JY, Lee JY, Kim DC (2007). Effect of the service quality of wine shop on the customer satisfaction, revisiting intention, and word-of-mouth intention. Korean Journal Hospitality and Tourism 16(2):185-198.
Kotler P (2003). Marketing Management. 11th, Upper Saddle River. New Jersey: Prentice-Hall, 5-65.
Kwon MY, Han DY, Jung HK (2006). A study on how service quality of family restaurant exert a significant influence customer satisfaction and revisit intention. Korean Business Education Review 44(0):65-92.
Lee AJ, Park DH, Park JW (2003). Effect of the service quality of foodservice industry on customer satisfaction, revising intention, and oral transmitting intention. Korean Journal of Hospitality and Tourism 12(1):1-10.
Lee HY, Yang IS, Ahn SJ (2004). Identifying the customers menu selection attributes in food court-styles B & I foodservice operation. Korean J Community Nutr 9(2):183-190.
Lee JH, Yuh HK (2010). Analysis on the relations between the location of large-scale discount stores and consumers' use patterns. Korean J Regional Development Association 22(4):131-150.
Lee SH (2014). Effect of buffet restaurant's physical environment on customer satisfaction and revisit intention -Buffet restaurant located in the region of southern Gyeonggi-. Korean J Contents Association 14(6):407-416.
Lee YH (2009). A Study on Importance and Satisfaction of Department Store Restaurant Customer's Selection Attributes -Base on Department Store Restaurants in Seoul-. MS Thesis, Sejong University, Seoul.
Lee, HR (2007). Research on the Decision and Behavior of Customers using a Food Court in a Discount Store. MS Thesis, Kyonggi University, Seoul.
Lewis RC, Booms BH (1983). The Marketing Aspects of Service Quality. Emerging Perspectives on Services Marketing, American Marketing Association, Chicago, IL, 99-107.
Min KH (2007). A study on the effects of service quality on customers satisfaction and revisits to foodservice businesses. Korean J Food and Cookery Science 23(5):677-684.
Na TG, Choi IS, Hong YW (2007). An analysis on choice factors of food court customers to co-branding strategies. Korean J Culinary Science & Hospitality Research 13(1):1-10.
Oliver RL (1993). A Conceptual Model of Service Quality and Service Satisfaction : Compatible GoAls, Different Concepts. Advances in Services Marketing and Management, 3, Greenwich, CT: JAI Press, 65-85.
Park JH, Lee YJ (2007). The effects of service quality on revisit intention and word of mouth performance of hotel buffet restaurants' customer at special first class hotels. Korean J. Tourism Research 22(2): 309-330.
Parasuraman A, Zeithaml VA, Berry LL (1988). SERVQUAL: A multiple item scale for measuring consumer perception of service quality. J of Retailing 64(1):12-40.
Parasuraman A, Zeithmal VA, Berry LL (1990). Delivery Service Quality : Balancing Customer Perceptions and Expectations, New York: The Free Press. 1990.
Park JS (2008). Analysis of customers' satisfaction factors regarding large food court service. Korean J Society of Community Living Science 19(4):537-546.
Shim KH (2006). The Effects of Discount Store Attributes on Consumer's Shopping Intention. MS Thesis, Hong Ik University, Seoul.
Smith B, Barclay DW (1997). The effects of organizational differences and trust on the effectiveness of selling partner relationships. Journal of Marketing 61:3-21.
Taylor SA, Baker TL (1994). An assessment of the relationship between service quality and customer satisfaction in the formation of consumers purchase intentions. Journal of Retailing 70(2):163-178.
Yoon HR (2008). A study on customer service encounters at a large food court customer using importance-performance analysis. Korean J Food and Nutrition 21(1):97-105.
Youn MK (2004). A study on comparison of buying system between discount stores and department stores in Korea. Journal of Distribution Science 2(2):1-16.
Yoon SM (2015). Mediating effects of brand image on the relationship between brand value, customer satisfaction and customer loyalty in the franchise bakery cafe. International J of Tourism and Hospitality Research 29(8):165-179.
*원문 PDF 파일 및 링크정보가 존재하지 않을 경우 KISTI DDS 시스템에서 제공하는 원문복사서비스를 사용할 수 있습니다.
※ AI-Helper는 부적절한 답변을 할 수 있습니다.