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NTIS 바로가기한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, v.40 no.4, 2016년, pp.615 - 630
최미영 (덕성여자대학교 의상디자인학과) , 이재일
This study investigates the mediate effects of obesity stress on the relationship between the narcissism and clothing behavior related appearance. The subjects for the study were 322 women aged 20's-30's in an online survey. Data analyses were conducted with SPSS 18.0 program. The study results are ...
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핵심어 | 질문 | 논문에서 추출한 답변 |
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자기애란 무엇인가? | 자기애(narcissism)는 정신분석학적 용어로, 어떠한 이유를 들어 자신의 외모, 능력에 대해 지나치게 자기 자신이 뛰어나다고 믿거나 사랑하는 자기중심성을 말한다. Freud(1914/1957)가 자기애를 심리적 에너지가 자신에게로 향해져 자신의 신체를 성적인 대상으로 취급하는 태도라고 보았다. | |
공동체 의식이나 타인에 대한 관심보다 자신의 안녕감이 중시되고 있는 이유는 무엇인가? | 자기애적 사고와 행동은 현대 사회의 큰 특징 중 하나이다. 점차 산업화되고 다른 사람과의 경쟁이 심화됨에 따라 자신의 존재에 대한 안정감과 자기가치감을 추구 하는 심리적 경향이 강하게 일어나고 있기 때문에 공동체 의식이나 타인에 대한 관심보다는 자신의 안녕감이 중시된다. 또한 능력을 인정받기 위해 개인의 매력과 개성을 드러내는 것이 매우 당연하게 여겨진다(Choi & Kim, 2010). | |
젊은 비만 여성 소비자들이 과거와 다르게 어떤 양상을 보이고 있는가? | 국내의 경우도 식습관의 서구화와 사회가치관의 변화에 따라 증가한 젊은 비만 여성 소비자들은 체형 변화뿐 아니라 외모와 관련된 사회심리적 태도에 있어서 과거와 다른 양상을 보이고 있다. 이들은 자신을 꾸미는 데 주저함이 없으며, 적극 적인 외모관리행동을 표출한다. 더구나 젊은 비만 인구의 증가와 함께 전 세계적으로 플러스 마켓이 성장하고 세분화되어가고 있기 때문에 플러스 사이즈 소비자들의 쇼핑에 대한 변화된 기대와 행동에 부응할 수 있는 실무적 대응이 필요하다(Ryu et al. |
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