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NTIS 바로가기Culinary science & hospitality research = 한국조리학회지, v.22 no.5 = no.80, 2016년, pp.295 - 312
이자재 (경주대학교 외식조리학부) , 이연정 (경주대학교 외식조리학부)
Thus purpose of this study is to examine the structural relationship among the LOHAS image of hotel restaurants, customer well-being menu preference, emotional responses, customer satisfaction, and customer loyalty. To test the hypotheses, a survey was conducted of luxury hotel customers in Busan an...
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핵심어 | 질문 | 논문에서 추출한 답변 |
---|---|---|
웰빙지향 고객이란? | 웰빙과 로하스는 유사한 특성을 많이 가지고 있으나, 두 용어는 서로 다른 의미를 가지고 있다고 할 수 있다. 웰빙지향 고객은 ‘자신과 가족의 건강한 삶을 위한 이기주의적인 고객’을 말한다. 그러나 로하스지향 고객은 ‘자신과 가족, 그리고 미래의 후손까지의 건강한 삶을 위해 지속가능한 환경을 보존하는 고객’으로 이타주의적 고객을 말한다. | |
로하스의 개념이 웰빙 개념과 다른 점은? | 그러나 로하스지향 고객은 ‘자신과 가족, 그리고 미래의 후손까지의 건강한 삶을 위해 지속가능한 환경을 보존하는 고객’으로 이타주의적 고객을 말한다. 즉, 로하스의 개념은 친환경적 건강지향과 환경의 지속가능성을 중시한다는 점에서 나와 가족의 건강과 삶의 질을 우선시 하는 웰빙 개념과는 다르다고 볼 수 있다(Lee YJ 2011). | |
창조적 문화인의 특징은? | 반면에, 창조적 문화인 (cultural creative)은 세계와 생태계 및 사람에 대한 호기심과 관심을 갖는 사람으로 건강지향적인 라이프스타일을 지향하는 집단을 의미한다. 이들은 자신의 건강뿐만 아니라, 사회적 책임에 대한 관심이 높고, 자기계발, 공동체 등을 중요하게 인식하고 있다. 이러한 창조적 문화인의 개념은 로하스의 이론적 배경을 제공해 주었다(Steve Fㆍ Gwynne R2005). |
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