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NTIS 바로가기Fashion & textile research journal = 한국의류산업학회지, v.19 no.6, 2017년, pp.723 - 735
김세나 (중앙대학교 디자인학과) , 정혜정 (중앙대학교 다빈치 교양대학) , 오경화 (중앙대학교 디자인학부 패션디자인전공)
The explosive growth rates in sales of climbing clothes-centered outdoor wear has slowed; however, athleisure wear worn while enjoying sports activities is still popular. This research study investigated differences between pursuing benefits of athleisure clothing and purchase intentions of athleisu...
핵심어 | 질문 | 논문에서 추출한 답변 |
---|---|---|
애슬레저는 어떤 단어의 합성이인가? | 경제성장으로 물질이 풍요로워지고 생활문화가 향상되면서 다양한 스포츠와 여가 활동을 즐기는 라이프 스타일이 확산되고 있다. 이처럼 스포츠와 레저 활동이 현대 사회의 대표적인 라이프 스타일로 자리 잡게 되면서 운동(Athletic)과 레저(Leisure)의 합성어인 ‘애슬레저(Athleisure)’가 주목받고 있다(Lee & Ahn, 2016). ‘2017 브랜드Z 100대 세계 최고 가치 브랜드’ 순위 중 어패럴 브랜드 부문 순위를 보면 스포츠 브랜드인 나이키(1위), 아디다스(4위), 언더아머(6위)가 상위권을 차지했고, 요가전문 브랜드 룰루레몬(8위)이 순위권에 진입했다(“2017 BRANDZ”, 2017). | |
2017 브랜드Z 100대 세계 최고 가치 브랜드를 보았을때 어패럴 브랜드 순위가 보여주는 것은? | ‘2017 브랜드Z 100대 세계 최고 가치 브랜드’ 순위 중 어패럴 브랜드 부문 순위를 보면 스포츠 브랜드인 나이키(1위), 아디다스(4위), 언더아머(6위)가 상위권을 차지했고, 요가전문 브랜드 룰루레몬(8위)이 순위권에 진입했다(“2017 BRANDZ”, 2017). 이는 웰빙 라이프 스타일의 확산으로 건강하고 편안한 삶을 추구하면서 스포츠 웨어가 일상복의 범위 안으로는 들어오고 있다는 것을 보여준다. Nam et al. | |
2016년 국내 스포츠 웨어 시장 규모는 어떻게 되며, 그 가운데 애슬레저 시장은? | 2016년 국내 스포츠 웨어 시장 규모는 전년 대비 5.8% 성장한 6조 9807억 원으로, 이 가운데 애슬레저 시장은 1조 5000억 원대로 추정된다(“2016 Sportswear”, 2017). 국내 애슬레저 웨어 시장의 규모가 커지면서 애슬레저 웨어 관련 연구도 2015년 이후로 늘고 있는 추세이다. |
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