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중국 소비자의 라이프스타일이 애슬레저웨어 추구혜택과 구매의도에 미치는 영향
Effect of Chinese Consumers' Lifestyle on Pursuing Benefits and Purchase Intention for Athleisure Wear 원문보기

한국의상디자인학회지 = Journal of the Korea Fashion & Costume Design Association, v.25 no.1, 2023년, pp.1 - 13  

장분용 (중앙대학교 대학원 패션학과) ,  오경화 (중앙대학교 디자인학부 패션전공)

Abstract ▼ AI-Helper 아이콘AI-Helper

This study examines the effects of Chinese consumers' lifestyles on pursuing the benefits and purchase intentions for athleisure wear. Chinese female consumers aged 20 to 40 in Shanghai and Chengdu, who have purchased athleisure wear were selected for a survey, and 510 questionnaires were collected....

주제어

#애슬레저웨어   #라이프스타일   #추구혜택   #구매의도  

참고문헌 (31)

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    원문보기 상세보기

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