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NTIS 바로가기한국도서관 정보학회지 = Journal of Korean Library and Information Science Society, v.48 no.4, 2017년, pp.181 - 207
조수연 (중앙대학교 문헌정보학과) , 남영준 (중앙대학교 문헌정보학과)
The purpose of this paper is to provide values and effectiveness to libraries making a new social network service marketing model and strategy. According to study, when libraries entice library users with social network services, the users become loyal customers who give libraries long-term supports...
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