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A Study on Consumer Sharing Economy Service Usage Attitudes and Usage Intentions 원문보기

Family and environment research : fer, v.55 no.2, 2017년, pp.105 - 124  

이승신 (건국대학교 글로벌비즈니스학부 글로벌통상.소비자전공)

Abstract ▼ AI-Helper 아이콘AI-Helper

The recent global economic crisis has resulted in increased discussion and attention on the sharing economy, a form of economic activity where individuals share currently available products. This study investigates consumer sharing economy usage attitudes and usage intentions by applying rational ch...

주제어

#sharing economy service   #value   #involvement   #service usage intention  

질의응답

핵심어 질문 논문에서 추출한 답변
공유경제란 무엇인가? 공유경제란 한번 생산된 제품을 여럿이 공유해 쓰는 협업소비를 기본으로한 경제방식으로 정의되며[58], 근본적으로 많은 사람들이 적은 비용으로 보다 수준 높고 효율적인 소비를 이끈다고 할 수 있다[29]. 이는 소비를 줄이고도 풍요롭게 살 수 있는 방 법이며 생산된 자원을 소유하지 않고, 여럿이 공유하는 개념이다 [48].
공유경제가 활용되는 분야는 어떻게 구분되는가? 공유경제는 다양한 분야에서 활용되고 있다. 물건공유(자동차, 책), 공간공유(숙박), 경험·재능공유, 시간공유(대리육아), 정보 공유(소통)로 구분할 수 있다. 이렇게 다양한 공유경제는 미국과 독일을 중심으로 빠르게 확대해 나갔는데 그 시작은 미국의 짚카 (Zipcar)가 자동차 공유 모델로 대여시간을 시간단위로 쪼개는 방법으로 새로운 시장을 개척한 것이다[19].
자본주의 4.0시대는 무엇을 목표로 하는가? 리프킨이 주장하는 것은 사회가 물건이나 제품을 소유하는 것에서 이용하는 것으로 변화하고 있다는 것이고 이는 곧 물질 기반의 자본주의가 변화되어야 함을 강조하는 것이다. 즉, 자본주의는 새로운 패러다임으로써 그 동안의 승자독식, 경쟁, 성과지향과 같은 가치를 벗어나 사회에서 공생과 조화를 추구하고 시장참여자의 사회적 책임을 요구함으로써 다 같이 행복한 성장을 목표로 하는 자본주의 4.0시대로 변화를 추구하는 것이다[30].
질의응답 정보가 도움이 되었나요?

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