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NTIS 바로가기서비스연구 = Journal of service research and studies, v.7 no.4, 2017년, pp.1 - 14
엄금철 (성균관대학교 일반대학원 경영학과) , 김영길 (신한대학교 글로벌비즈니스대학) , 김수욱 (서울대학교 경영대학)
Little empirical consumer research has focused on perceived conspicuous consumption in the respect of negative emotion. This research aims to prove the perceived conspicuous consumption's negative effect on consumers' attitude toward brand. In this research, two experiments were designed to test hyp...
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