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NTIS 바로가기한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, v.41 no.2, 2017년, pp.254 - 265
김형숙 (부산대학교 의류학과) , 이진화 (부산대학교 의류학과)
This study examines the possibility of a neuro-scientific approach to fashion Visual Merchandising (VM), by researching the brain activation of customers about fashion stores in terms of VM. Study subjects were in 20's-30's residing in Busan and ten ordinary person or fashion industry related indivi...
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핵심어 | 질문 | 논문에서 추출한 답변 |
---|---|---|
패션 비주얼머천다이징이란 무엇인가? | 패션 비주얼머천다이징은 visual(전달기술로서의 시각화)과 merchandising(상품화 계획)을 통합한 말로써, 상품 및 서비스와 관련된 기획의도를 시각적으로 연출하고 관리하는데 관련된 총괄적 활동이라 할 수 있다(Ahn et al., 1999). | |
뇌 과학의 어떠한 학문 분야들과 융합하면서 인간에 대한 다양한 탐구가 이루어지고 있는가? | 뇌 과학은 아직 미지의 세계인 뇌의 비밀을 벗기려는 학문으로 최근 뇌 과학이 급속히 발전하면서 이를 활용한 융합 연구가 기존의 다양한 학문 분야에서 이루어지고 있다. 예컨대 뇌 해부학이나 뇌 생리학뿐 아니라 신경교육학(neuro education), 신경심리학(neuro psychology), 신경경제학(neuro economy), 뉴로마케팅(neuro marketing), 뉴로리더십(neuro leadership) 등 다양한 학문 분야들과 융합하면서 인간에 대한 다양한 탐구가 이루어지고 있다(Kim & Lee, 2015). 이들 연구는 미시적인 세포수준에서 거시적인 뇌와 신경계의 발달을 비롯해 점차 뇌의 본질적인 기능에 대한 규명과 인간의 의식현상과 같은 고등 기능에 이르기까지 고차적인 탐구주제를 향해 나아가고 있다. | |
국내 VM 연구는 어떻게 나눌 수 있는가? | 국내 VM 연구는 태동 및 확장기(1987~1995), 전개 및 성숙기(1996~2005), 안전 성숙기 및 복합기(2006~2015)로 나눌 수 있으며, 특히 전개 및 성숙기(1996~2005)에는 기업측면의 비주얼머천다이징 연구와 마케팅, 소비자 행동반응 관련 연구가 많았고, 안전 성숙기 및 복합기(2006~2015)에는 비주얼머천다이징의 디자인 측면과 기능, 마케팅, 소비자 관점에서의 연구를 융 · 복합하는 주제들이 있었다(Cho, 2015). 최근에는 패션브랜드의 영상미디어 VMD 특성에 관한 연구(Kim, 2016)와 같이 공학 분야와 연계한 연구나 기호학적 분석을 통한 완구매장 VMD 연구(Shin, 2016)와 같은 인문학적 관점에서의 비주얼머천다이징 융합 연구 등 더욱 다양한 분야와 융합한 연구도 진행되고 있는 추세이다. |
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