$\require{mediawiki-texvc}$

연합인증

연합인증 가입 기관의 연구자들은 소속기관의 인증정보(ID와 암호)를 이용해 다른 대학, 연구기관, 서비스 공급자의 다양한 온라인 자원과 연구 데이터를 이용할 수 있습니다.

이는 여행자가 자국에서 발행 받은 여권으로 세계 각국을 자유롭게 여행할 수 있는 것과 같습니다.

연합인증으로 이용이 가능한 서비스는 NTIS, DataON, Edison, Kafe, Webinar 등이 있습니다.

한번의 인증절차만으로 연합인증 가입 서비스에 추가 로그인 없이 이용이 가능합니다.

다만, 연합인증을 위해서는 최초 1회만 인증 절차가 필요합니다. (회원이 아닐 경우 회원 가입이 필요합니다.)

연합인증 절차는 다음과 같습니다.

최초이용시에는
ScienceON에 로그인 → 연합인증 서비스 접속 → 로그인 (본인 확인 또는 회원가입) → 서비스 이용

그 이후에는
ScienceON 로그인 → 연합인증 서비스 접속 → 서비스 이용

연합인증을 활용하시면 KISTI가 제공하는 다양한 서비스를 편리하게 이용하실 수 있습니다.

뷰티 모바일 앱에서의 제품 사용후기의 유형, 지각된 정보의 진정성, 브랜드 태도, 구매의도 및 온라인 구전의도에 대한 연구
A Study on the Types of Product Review on Mobile Beauty App, Perceived Information Authenticity, Brand Attitude, Purchase Intention and e-WOM Intention 원문보기

Fashion & textile research journal = 한국의류산업학회지, v.19 no.2, 2017년, pp.180 - 193  

전은하 (연세대학교 의류환경학과) ,  석해민 (연세대학교 의류환경학과) ,  정민지 (연세대학교 의류환경학과) ,  고은주 (연세대학교 의류환경학과)

Abstract ▼ AI-Helper 아이콘AI-Helper

The increase use of smartphones has paved the way for quick dissemination of online information. This has a huge influence on consumers' purchase decision making and the formation of a company's image. As such, this study focuses on product review from mobile beauty applications(apps); in particular...

주제어

#뷰티 모바일 앱   #온라인 구전의도   #지각된 정보의 진정성   #제품 사용후기   #구매의도  

질의응답

핵심어 질문 논문에서 추출한 답변
모바일 앱이란 무엇인가? 모바일 앱은 스마트 폰(smart phone)에 컴퓨터와 같은 운영체계를 탑재시켜 무선으로 정보공유나 데이터 전송 등이 가능하도록 만들어진 콘텐츠 개념의 응용 프로그램을 의미한다(Bae, 2010). 뷰티기업들의 모바일 앱 도입으로 소비자들은 뷰티제품에 대한 새로운 쇼핑 경험을 제공받을 수 있는 구매 환경이 조성되었다(Ries, 2015).
국내 뷰티 전문 모바일 앱에는 무엇이 있나? 뷰티 모바일 앱은 뷰티기업의 자체 모바일 앱과 다양한 브랜드의 뷰티제품을 전문으로 소개하고 판매하는 뷰티 전문 모바일 앱이 있다. 현재 국내에서 가장 인기 있는 뷰티 전문 모바일 앱은 ‘글로우픽’과 ‘화해’를 들 수 있다. ‘글로우픽’은 뷰티 제품에 대한 ‘솔직한 리뷰’, ‘공정한 랭킹’을 지향하며 ‘화해’는 개인의 피부타입을 고려한 성분을 가진 제품의 맞춤 정보 제공에 주력한다.
상업적 광고 및 제품 사용후기를 제공하는 것은 어떤 문제를 야기 시킬 수 있는가? 현실과 온라인의 물리적 환경 차이로 인해 소비자들은 원하는 정보를 얻기 위해 온라인이라는 가상공간을 탐색하게 되는데(Park, 2007), 이러한 정보탐색과정에서 제품 사용후기는 구매의사결정을 위한 중요한 정보를 제공한다(Moon, 2014). 그러나 기업의 상업적 광고와 홍보를 위한 사용후기 제공은 고객의 신뢰를 저하시키고 기업의 관점에서 손실을 야기시킬 수 있다(Campbell & Kirmani, 2000; Soh et al., 2009).
질의응답 정보가 도움이 되었나요?

참고문헌 (87)

  1. '2015 beauty industry analysis report'. (2016, February 2). Korea Health Industry Development Institute. Retrieved October 18, 2016, from https://www.khidi.or.kr/board/view?linkId162722&menuIdMENU00085 

  2. Alexander, N. (2009). Brand authentication: Creating and maintaining brand auras. European Journal of Marketing, 43(3/4), 551-562. doi:10.1108/03090560910935578 

    상세보기 crossref

  3. 'August 2016 online shopping trend'. (2016, October 4). Statistics Korea. Retrieved October 20, 2016, from https://kostat.go.kr/portal/korea/kor_nw/2/1/index.board?bmoderead&aSeq356498 

  4. Baccianella, S., Esuli, A., & Sebastiani, F. (2009, April). Multi-facet rating of product reviews. In European Conference on Information Retrieval (pp. 461-472). Springer Berlin Heidelberg. 

  5. Bae, E. K. (2010). A study on perceived value and user satisfaction and intention to reuse corresponding to characteristic factors in mobile fashion application: Focusing on consumer innovation and smart phone lifestyle. Unpublished master's thesis, Yonsei University, Seoul. 

  6. Beckman, T., Colwell, A., & Cunningham, P. H. (2009). The emergence of corporate social responsibility in Chile: The importance of authenticity and social network. Journal of Business Ethics, 86(2), 191-206. doi:10.1007/s10551-009-0190-1 

    상세보기 crossref

  7. Beehr, T. A., & Newman, J. E. (1978). Job stress, employee health, and organizational effectiveness: A facet analysis, model, and literature review. Personnel Psychology, 31(4), 665-699. doi:10.1111/j.1744-6570.1978.tb02118.x 

    상세보기 crossref

  8. Beverland, M. (2006). The 'real thing': Branding authenticity in the luxury wine trade. Journal of Business Research, 59(2), 251-258. doi:10.1016/j.jbusres.2005.04.007 

    상세보기 crossref

  9. Brown, J., Broderick, A. J., & Lee, N. (2007). Word of mouth communication within online communities: Conceptualizing the online social network. Journal of Interactive Marketing, 21(3), 2-20. doi:10.1002/dir.20082 

    상세보기 crossref

  10. Campbell, M. C., & Kirmani, A. (2000). Consumers' use of persuasion knowledge: The effects of accessibility and cognitive capacity on perceptions of an influence agent. Journal of Consumer Research, 27(1), 69-83. doi:10.1086/314309 

    상세보기 crossref

  11. Chae, H., Park, S., & Ko, E. (2016). A study on fashion brand online impression formation and its WOM effect according to online review types of supporters. Fashion & Textile Research Journal, 18(1), 15-26. doi:10.5805/SFTI.2016.18.1.15 

    원문보기 상세보기 crossref

  12. Chatterjee, P. (2001). Online reviews: Do consumers use them?. Advances in Consumer Research, 28, 129-133. 

    상세보기

  13. Chevalier, J. A., & Mayzlin, D. (2003). The effect of word of mouth on sales: Online book reviews. Journal of Marketing Research, 43(3), 345-354. doi:10.1509/jmkr.43.3.345 

    상세보기 crossref

  14. Choi, Y. S., & Lee, K. Y. (2013). Measuring SNS authenticity and its components by developing measurement scale of SNS authenticity. The Korean Journal of Advertising, 24(5), 157-179. 

  15. Eggers, F., O'Dwyer, M., Kraus, S., Vallaster, C., & Guldenberg, S. (2013). The impact of brand authenticity on brand trust and SME growth: A CEO perspective. Journal of World Business, 48(3), 340-348. doi:10.1016/j.jwb.2012.07.018 

    상세보기 crossref

  16. Eisend, M. (2006). Two-sided advertising: A meta-analysis. International Journal of Research in Marketing, 23(2), 187-198. doi:10.1016/j.ijresmar.2005.11.001 

    상세보기 crossref

  17. Filieri, R., & McLeay, F. (2014). E-WOM and accommodation an analysis of the factors that influence travelers' adoption of information from online reviews. Journal of Travel Research, 53(1), 44-57. doi:10.1177/0047287513481274 

    상세보기 crossref

  18. Gilmore, J. H., & Pine, B. J. (2007). Authenticity: What consumers really want. Boston, MA: Harvard Business Review Press. 

  19. Hall, A. (2009). Perceptions of the authenticity of reality programs and their relationships to audience involvement, enjoyment, and perceived learning. Journal of Broadcasting & Electronic Media, 53(4), 515-531. doi:10.1080/08838150903310468 

    상세보기 crossref

  20. Halvorsen, K., Hoffmann, J., Coste-Maniere, I., & Stankeviciute, R. (2013). Can fashion blogs function as a marketing tool to influence consumer behavior? Evidence from Norway. Journal of Global Fashion Marketing, 4(3), 211-224. doi:10.1080/20932685.2013.790707 

    상세보기 crossref

  21. Han, S. L., Song, H. S., & Han, J. J. (2013). Effects of technology readiness on prosumer attitude and eWOM. Journal of Global Scholars of Marketing Science, 23(2), 159-174. doi:10.1080/21639159.2012.760924 

    상세보기 crossref

  22. Harter, S. (2002). Authenticity. In C. R. Snyder & S. Lopez (Eds.), Handbook of positive psychology (pp. 382-394). Oxford, UK: Oxford University Press. 

  23. Henning-Thurau, T., Gwinner, K. P., Walsh, G., & Gremler, D. D. (2004). Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the internet?. Journal of Interactive Marketing, 18(1), 38-52. doi:10.1002/dir.10073 

    상세보기 crossref

  24. Herr, P. M., Kardes, F. R., & Kim, J. (1991). Effects of word-of-mouth and product-attribute information on persuasion: An accessibility-diagnosticity perspective. Journal of Consumer Research, 17(4), 454-462. doi:10.1086/208570 

    상세보기 crossref

  25. Holbrook, M. B. (1978). Beyond attitude structure: Toward the informational determinants of attitude. Journal of Marketing Research, 15(4), 545-566. doi:10.2307/3150624 

    상세보기 crossref

  26. Hur, K. S., Ji, Y. H., & Byun, J. W. (2012). Effect of information of SNS on the brand attitude and behavioral intention: Application of the dual process theory. Korean Journal of Tourism Research, 27(5), 619-635. 

  27. Hwang, J. S., Lee, K. H., & Hyun, S. H. (2014). The effect of brand experience on brand attachment, word-of-mouth intention, and revisit intention in the context of convention center: Focusing on moderating role of customer involvement. Korean Journal of Hospitality and Tourism, 23(4), 113-127. 

  28. Ismail, A. R. (2015). Leveraging the potential of word of mouth: The role of love, excitement and image of fashion brands. Journal of Global Fashion Marketing, 6(2), 87-102. doi:10.1080/20932685.2014.999013 

    상세보기 crossref

  29. Jarvenpaa, S. L., Tracinsky, N., & Vitale, M. (2000). Consumer trust in an internet store. Information Technology and Management, 1(1), 45-71. doi:10.1023/A:1019104520776 

    crossref

  30. Jeon, J. (2008). A study on brand equity's influence online consumer purchase intention of user's tastes: With focus on the hotel brand bakery. Journal of Tourism and Leisure Research, 20(3), 227-247. 

  31. Jeon, S. L., & Park, H. J. (2003). The influence of information characteristics on word-of-mouth effect. Journal of Consumer Studies, 14(4), 21-44. 

  32. Jeong, H. J., Yun, B. M., & Koo, D. M. (2014). Combined effects of valence and attribute of online reviews on information usefulness and product attitude: Base on the moderating effects of online brand community type and self-monitoring. Journal of Marketing Management Research, 19(1), 109-131. 

  33. Jeong, I. K., & Kim, Y. S. (2006). Impact of 'Datgeul' of online media on public opinion: An examination of perception of public opinion and third person effect. The Korean Journal of Journalism and Communication Studies, 50(4), 302-327. 

  34. Kim, E. Y., & Park, K. A. (2013). Marketing mix elements influencing brand attitude strength: Global vs. domestic SPA brands. Journal of Global Scholars of Marketing Science, 23(3), 263-281. doi:10.1080/21639159.2013.788364 

    상세보기 crossref

  35. Kim, J. E., Kim, J. E., & Johnson, K. K. (2010). The customer-salesperson relationship and sales effectiveness in luxury fashion stores: The role of self monitoring. Journal of Global Fashion Marketing, 1(4), 230-239. doi:10.1080/20932685.2010.10593074 

    상세보기 crossref

  36. Kim, S. H. (2009). Is salespersons' service faked or authentic? The effects of authenticity perceived by customers about salespersons' emotional labor on service quality evaluation. Korean Marketing Review, 24(3), 1-33. 

  37. Kim, S. H. (2013). Online product word-of-mouth is information whether persuade knowledge or valuable for consumers: The moderation of regulatory focus on customer purchase intention. Advertising Research, 96, 7-46. 

  38. Kim, Y. S., & Chung, K. Y. (2009). Hotel brand blog characteristics influencing purchase intention and word-of-mouth communication: Blog attitude as an intervening variable -Focused on blog users in their 20's and 30's-. Journal of Hotel Administration, 18(3), 1-22. 

  39. Kim, Y. W. (2012). A study on the relationship among brand attachment, commitment, attitude and purchase intention of fashion brand: Focusing on cultural marketing type and culture & art lifestyle in casual brand. Unpublished master's thesis, Yonsei University, Seoul. 

  40. Ko, E., Kim, K. H., & Zhang, H. (2008). A cross cultural study of antecedents of purchase intention for sports shoes in Korea and China. Journal of Global Academy of Marketing Science, 18(1), 157-177. doi:10.1080/12297119.2008.9707281 

    crossref

  41. Ko, J. (2012). A study on the effect of art marketing on consumer response, brand attitude, and purchase intention: Focusing on the luxury brand's art marketing and cultural arts lifestyle. Unpublished master's thesis, Yonsei University, Seoul. 

  42. Kwak, B. S., & Lee, J. S. (2015). The structural relationship of the experiential marketing attributes, emotional reaction, brand attitude and behavior intention in restaurants. Tourism Research, 40(2), 109-129. 

  43. Kwon, S. K. (2013). A study on online word-of-mouth effect through blog reviews on fashion products -Based on the theory of planned behavior-. Unpublished master's thesis, Ewha Womans University, Seoul. 

  44. Lee, H. G., & Kwak, H. (2013). Investigation of factors affecting the effects of online consumer reviews. Informatization Policy, 20(3), 3-17. 

  45. Lee, H. R., & Kim, J. J. (2015). The effect of social distance, source expertise on brand attitude and purchasing intention according to e-WOM directionality. Journal of Distribution and Management Research, 18(4), 51-74. doi:10.17961/jdmr.18.4.201508.51 

    상세보기 crossref

  46. Lee, K. Y., & Jeong, S. H. (2013). Effect of Facebook users' perception of authenticity on brand equity: With emphasis on the role of brand identification and customer-brand relationship as intermediating variables. Korean Journal of Communication Studies, 21(3), 29-57. 

  47. Lee, M. Y., & Choi, H. (2012). The influence about authenticity of corporate social responsibility on the corporate attitude. Korean Journal of Journalism & Communication Studies, 56(1), 58-83. 

  48. Lee, S. E. (2008). Structure relationship according to clothing store's VMD and brand awareness. Focusing on emotional reactions, brand image, brand attitude and purchase intention. Unpublished doctoral dissertation, Ewha Womans University, Seoul. 

  49. Lee, T. M., & Park, C. (2006). Effects of direction and type of electronic word of mouth information on purchase decision: Cross-cultural comparison between Korea and U.S. Journal of Korean Marketing Association, 21(1), 29-56. 

  50. Lee, Y. (2015). Influence of the properties of reviews in online shopping sites on product attitude and purchase intention. Korean Management Consulting Review, 15(1), 63-72. 

  51. Lee, Y. (2016, March 31). Development beauty consultant's smart activity for cosmetic nomads. WOW Korea Economy TV. Retrieved April 2, 2016, from http://www.wowtv.co.kr 

  52. Liu, Q. B., Karahanna, E., & Watson, R. T. (2011). Unveiling user-generated content: Designing websites to best present customer reviews. Business Horizons, 54(3), 231-240. doi:10.1016/j.bushor.2011.01.004 

    상세보기 crossref

  53. Lutz, R. J. (1985). Affective and cognitive antecedents of attitude toward the ad: A conceptual framework. In L. F. Alwitt & A. A. Mitchell (Eds.), Psychological processes and advertising effects: Theory, research and application (pp. 45-63). Hillsdale, NJ: Lawrence Erlbaum Associates, Inc. 

  54. McAuley, J., Leskovec, J., & Jurafsky, D. (2012, December). Learning attitudes and attributes from multi-aspect reviews. In 2012 IEEE 12th International Conference on Data Mining (pp. 1020-1025). IEEE. 

  55. Milnes, H. (2016, March 28). Makeup brands are testing augmented reality to drive conversions. Digiday. Retrieved October 17, 2016, from http://digiday.com 

  56. Moon, J. (2012). The influence of message types of comparative advertising on advertising effect. Management & Information Systems Review, 31(4), 639-661. 

    원문보기 상세보기 crossref

  57. Moon, J. (2014). Effects of direction of online reviews on information reliability and product attitude: base on the moderating role of shopping experience and product type. Management & Information Systems Review, 33(4), 49-62. 

    원문보기 상세보기 crossref

  58. Morgan, P. (2016, July 14). What do beauty companies expect in 2Q16 after a mixed 1Q16? Market Realist. Retrieved July 16, 2016, from http://marketrealist.com 

  59. Nam, H. K. (2006). Executional characteristics of blog affect brand attitude and word-of-mouth intention. Unpublished master's thesis, Dongguk University, Seoul. 

  60. Natanson, E. (2016, August 11). Best practices: How to use apps to drive loyalty and revenue. Advertising Age. Retrieved October 17, 2016, from http://adage.com/article/digitalnext/practices-appsdrive-loyalty-revenue/305398/ 

  61. O'Connor, A., Shumate, M., & Meister, M. (2008). Walk the line: Active moms define corporate social responsibility. Public Relations Review, 34(4), 343-350. doi:10.1016/j.pubrev.2008.06.005 

    상세보기 crossref

  62. Park, C., & Yoo, C. G. (2006). Study on the effects of consumers' word of mouth about brand experiences and responses on brand evaluations at online context. Journal of Consumer Studies, 17(1), 73-93. 

  63. Park, E. (2007). Effects of the direction of online reviews on purchase decision: The role of product type and brand reputation. The Korean Journal of Advertising, 18(5), 7-22. 

  64. Park, J. H., & Jeon, H. M. (2015). Influences of authenticity of corporate philanthropy in food service firms on perception, attitude about firm, and trust on product from consumer. Journal of Foodservice Management, 18(5), 271-291. 

  65. Park, S. (2016). The effect of product strategy of fashion brands on sustainability evaluation and purchase intention: Focused on technology culture convergence and sustainability management activity. Unpublished master's thesis, Yonsei University, Seoul. 

  66. Pham, M. T., & Avnet, T. (2004). Ideals and oughts and the reliance on affect versus substance in persuasion. Journal of Consumer Research, 30(4), 503-518. doi:10.1086/380285 

    상세보기 crossref

  67. Price, L. L., Arnould, E. J., & Tierney, P. (1995). Going to extremes: Managing service encounters and assessing provider performance. The Journal of Marketing, 59(2), 83-97. doi:10.2307/1252075 

    상세보기 crossref

  68. Purnawirawan, N., De Pelsmacker, P., & Dens, N. (2012). Balance and sequence in online reviews: How perceived usefulness affects attitudes and intentions. Journal of Interactive Marketing, 26(4), 244-255. doi:10.1016/j.intmar.2012.04.002 

    상세보기 crossref

  69. 'Retail trends and predictions 2016'. (2016, January 22). DMC Report. Retrieved October 20, 2016, from http://www.dmcreport.co.kr/content/ReportView.php?typeMarket&id9101&gid3 

  70. Ries, S. (2015, January 12). Burberry and Ulta beauty redefine shopping experience with innovative mobile apps. Forbes. Retrieved October 21, 2016, from http://www.forbes.com/sites/sap/2015/01/12/burberry-and-ulta-beauty-redefine-shopping-experience-with-innovative-mobile-apps/#330d2e046cb3 

  71. Ryu, B. H., & Lee, K. Y. (2015). The influence of e-WOM information's valence and usefulness on e-WOM: Focused on the moderating role of regulatory focus. The Korean Journal of Advertising, 26(6), 263-304. 

    상세보기 crossref

  72. Salmela, M. (2005). What is emotional authenticity? Journal for the Theory of Social Behaviour, 35(3), 209-230. doi:10.1111/j.1468-5914.2005.00273.x 

    상세보기 crossref

  73. Samuely, A. (2016, September 20). How Sephora's new Android shopping app expands its education-driven monetization. Luxury Daily. Retrieved October 17, 2016, from https://www.luxurydaily.com 

  74. Senecal, S., & Nantel, J. (2004). The influence of online product recommendations on consumers' online choices. Journal of Retailing, 80(2), 159-169. doi:10.1016/j.jretai.2004.04.001 

    상세보기 crossref

  75. Shin, J. K., & Park, M. S. (2014). The effect of status, truth of messages, involvement on loyalty when customer experience demotion in retail loyalty program. Journal of Digital Convergence, 12(3), 89-94. doi:10.14400/JDC.2014.12.3.89 

    원문보기 상세보기 crossref

  76. Silva, B. (2014, January 17). Beauty and the maturing mobile marketplace. WWD: Women's Wear Daily. Retrieved October 21, 2016, from http://kg6wg8ak8z.search.serialssolutions.com 

  77. Smith, D., Menon, S., & Sivakumar, K. (2005). Online peer and editorial recommendations, trust, and choice in virtual markets. Journal of Interactive Marketing, 19(3), 15-37. doi:10.1002/dir.20041 

    상세보기 crossref

  78. Soh, H., Reid, L. N., & King, K. W. (2009). Measuring trust in advertising: Development and validation of the ADTRUST scale. Journal of Advertising, 38(2), 83-104. doi:10.2753/JOA0091-3367380206 

    상세보기 crossref

  79. Song, J. J. (2011). SPSS/AMOS statistical methods. Gyeonggi: 21st century. 

  80. Statista. (2016). Internet shopping usage rate in South Korea as of October 2015, by age group. Retrieved January 29, 2016, from http://www.statista.com/statistics/226782/share-of-internet-shoppers-in-south-korea-by-age-group/ 

  81. Sun, Y., & Ko, E. (2016). Influence of sustainable marketing activities on customer equity. Journal of Global Scholars of Marketing Science, 26(3), 270-283. doi:10.1080/21639159.2016.1174537 

    상세보기 crossref

  82. Sung, Y. S., Park, J. Y., & Park, E. A. (2002). The influence of on-line word of mouth information on viewing intention toward motion picture. Advertising Research, 57, 31-52. 

  83. Tatsuki, D. (2006). What is authenticity?. The Language Teacher, 16(5), 17-21. 

  84. Van Leeuwen, T. (2001). What is authenticity?. Discourse Studies, 3(4), 392-397. doi:10.1177/1461445601003004003 

    상세보기 crossref

  85. Weinswig, D. (2016, July 28). Beauty shopping augmented with new mobile apps. Forbes. Retrieved July 29, 2016, from http://www.forbes.com/sites/deborahweinswig/2016/07/28/beauty-shopping-augmented-with-new-mobile-apps/#1f9555ebb0e2 

  86. Yoo, H. J., & Song, E. G. (2013). The effect of information reliability on safety behavior among Korean, Chinese and American university student: Focused on food consumption. Korean Review of Crisis and Emergency Management, 9(9), 101-120. 

  87. Yun, S. U. (2011). Study on the effect of Twitter user's use motive on the emotional connectedness, awareness of co-space, reliability of information and emotional intimacy. Political Communication Research, 22(2), 131-170. 

저자의 다른 논문 :

LOADING...

관련 콘텐츠

오픈액세스(OA) 유형

GOLD

오픈액세스 학술지에 출판된 논문

이 논문과 함께 이용한 콘텐츠

유발과제정보 저작권 관리 안내
섹션별 컨텐츠 바로가기

AI-Helper ※ AI-Helper는 오픈소스 모델을 사용합니다.

AI-Helper 아이콘
AI-Helper
안녕하세요, AI-Helper입니다. 좌측 "선택된 텍스트"에서 텍스트를 선택하여 요약, 번역, 용어설명을 실행하세요.
※ AI-Helper는 부적절한 답변을 할 수 있습니다.

선택된 텍스트

맨위로