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NTIS 바로가기服飾 = Journal of the Korean Society of Costume, v.67 no.4, 2017년, pp.131 - 152
The purpose of this study is to analyze modern fashion culture in the 20th century through changes in transmedia in order to better understand characteristics of fashion contents. The study also strived to identify the characteristics of remediation in modern fashion and media by exploring the cultu...
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핵심어 | 질문 | 논문에서 추출한 답변 |
---|---|---|
트랜스 미디어 콘텐츠는 무엇이 필요한가? | d). 그리고 트랜스 미디어 콘텐츠는 공유된 판타지, 유머, 패러디 및 인용, 미완성 콘텐츠, 미스터리, 시기적절한 논쟁,루머등이 필요하다고 역설하며 이를 미디어의 확장성이라고 규정한다. | |
트랜스 미디어란 무엇인가? | 트랜스 미디어는 트랜스(Trans)와 미디어(media)의 합성어로 미디어간의 경계를 넘어 서로 결합 융합되는 현상을 일컫는 용어로 미디어를 유기적으로 연결한 콘텐츠를 트랜스미디어 콘텐츠를 의미한다(Transmedia, 2015). MIT의 Jenkins(2008)는 트랜스 미디어에 대해 ‘across media’를 뜻하며 각 채널에 독특한 조각의 콘텐츠를 이동하기 위해 멀티 플랫폼을 가로지르는 것’으로 정의한다. | |
중다사례 방법론의 장점은 무엇인가? | 본 연구에서 적용한 Eisenhardt(2007)의 중다사례 방법론은 사례 연구에서 데이터 수집 및 증거에 대해 여러 사회문화적 현상을 탐구하는 데사용할 수 있으며, 다각적 연구전략 중의 하나이다. 이 방법은 연구자가 다양한 연구를 사용할 수 있도록 촉진 방법 및 다른 유형의 데이터 원본을 다각적으로 사용가능하며, 데이터는 양적, 질적 연구에도 사용할 수 있다. 분석 자료인 인터넷자료,보관 기록, 구두 보고서, 관찰, 설문 등의 사례를 임의로 조합할 수 있다는 장점이 있으며, 최신이론 산출 가능성, 잠재적 이론추정 가능성, 결과의 실증적 유효성을 밝히는 장점이 있다(Jin, 2011). 그리고 사례선택의 목적을 모사와 일반화로 제시한다는 점과 기존 문헌과 연계하여 유사성, 차이점에 대한 고찰이 가능하다는 점에서 패션분야의 질적 연구에 타당성이 있을 것으로 여겨진다. |
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