이 연구는 사행산업의 분야인 복권, 체육진흥투표권, 경마, 카지노에 대해 언론에서는 어떻게 다루어지고 있는지를 1990년부터 2015년까지의 뉴스데이터를 의미연결망 분석을 통해 밝혀보고자 하는 연구이다. 기사의 빈도와 연결성을 프레이밍과 시민관심 정도로 재조명 하여 기사에 대한 언론보도자의 의도와 시민의 인식차이를 밝히고, 이를 통해 정책적 특성과 개혁과제를 탐색하였다. 분석결과 복권의 경우 당첨번호, 당첨금, 조작의혹 등 당첨에 대한 부분이 주제인 '사회문제' 형태였으며, 체육진흥투표권의 경우에는 사업입찰, 불법사이트, 발매대상 등 주로 사업추진과 불법사이트에 대한 '의무정보' 종류였고, 경마의 경우 사업장, 홍보, 기사 등으로 사업홍보나 광고 관련 뉴스이었고, 마지막으로 카지노의 경우에는 불법, 도박장, 외국인 등 '주요정보'에 해당하는 논문이었다. 시대에 따라 1990년대에는 카지노, 2000년대에는 복권, 2010년대에는 경마에 대한 기사보도가 많아졌으며, 이에 대한 시민의 반응도 사업비리, 당첨, 시민운동 등의 차이가 있었다. 마지막으로 기사의 빈도와 연결성이 나타내는 프레이밍 정도와 시민의 관심은 '1. 홍보광고(경마), 2. 의무정보(스포츠베팅), 3. 사회이슈(복권), 4. 주요정보(카지노)' 네 가지로 구분되었으며 이 중 사고, 비리 등 주요기사로 구분되는 사회문제가 주요 공공의제로 형성되는 것을 확인할 수 있었다.
이 연구는 사행산업의 분야인 복권, 체육진흥투표권, 경마, 카지노에 대해 언론에서는 어떻게 다루어지고 있는지를 1990년부터 2015년까지의 뉴스데이터를 의미연결망 분석을 통해 밝혀보고자 하는 연구이다. 기사의 빈도와 연결성을 프레이밍과 시민관심 정도로 재조명 하여 기사에 대한 언론보도자의 의도와 시민의 인식차이를 밝히고, 이를 통해 정책적 특성과 개혁과제를 탐색하였다. 분석결과 복권의 경우 당첨번호, 당첨금, 조작의혹 등 당첨에 대한 부분이 주제인 '사회문제' 형태였으며, 체육진흥투표권의 경우에는 사업입찰, 불법사이트, 발매대상 등 주로 사업추진과 불법사이트에 대한 '의무정보' 종류였고, 경마의 경우 사업장, 홍보, 기사 등으로 사업홍보나 광고 관련 뉴스이었고, 마지막으로 카지노의 경우에는 불법, 도박장, 외국인 등 '주요정보'에 해당하는 논문이었다. 시대에 따라 1990년대에는 카지노, 2000년대에는 복권, 2010년대에는 경마에 대한 기사보도가 많아졌으며, 이에 대한 시민의 반응도 사업비리, 당첨, 시민운동 등의 차이가 있었다. 마지막으로 기사의 빈도와 연결성이 나타내는 프레이밍 정도와 시민의 관심은 '1. 홍보광고(경마), 2. 의무정보(스포츠베팅), 3. 사회이슈(복권), 4. 주요정보(카지노)' 네 가지로 구분되었으며 이 중 사고, 비리 등 주요기사로 구분되는 사회문제가 주요 공공의제로 형성되는 것을 확인할 수 있었다.
The purpose of this study is to understand the recognition of gambling industry through the semantic analysis of news data on lottery, sports betting, horse racing and casino that was reported between 1990 to 2015 in South Korea. This paper revealed the difference between journalists' intention and ...
The purpose of this study is to understand the recognition of gambling industry through the semantic analysis of news data on lottery, sports betting, horse racing and casino that was reported between 1990 to 2015 in South Korea. This paper revealed the difference between journalists' intention and public's perception about news by analyzing the frequency and connectivity of news with framing and public's interest through semantic network analysis and explored the policy characteristics and innovation task. The result of analysis, news on lottery game mainly has been reported social issue related with win such as 'winning number', 'prize money', 'suspicion of manipulation' and etc. News on sports betting has been reported mandatory information related with business project and illegal site such as 'bidding', 'illegal site', 'sales target' and etc. News about horse racing has been reported the information about the business advertisement such as 'online race track' and 'promotion'. Lastly, casino related news has been reported 'major information' such as illegality', 'gambling place' and 'foreigner'. As a result of times series analysis, news about casino in the 1990s, news about lottery in the 2000s and news about horse racing in 2010s have been increased. Public's interest also has been moved to 'business scandal', 'winning game', 'citizens' campaign' and etc. Gambling related news has been classified by four types, 1. advertising publicity(horse racing), 2. mandatory information(sports betting), 3. social issue(public agenda, lottery), 4. major information(casino). We could get the insight that news can be formed a public agenda, when news is reported as a social issue with high frequency and public's interest like lottery related news.
The purpose of this study is to understand the recognition of gambling industry through the semantic analysis of news data on lottery, sports betting, horse racing and casino that was reported between 1990 to 2015 in South Korea. This paper revealed the difference between journalists' intention and public's perception about news by analyzing the frequency and connectivity of news with framing and public's interest through semantic network analysis and explored the policy characteristics and innovation task. The result of analysis, news on lottery game mainly has been reported social issue related with win such as 'winning number', 'prize money', 'suspicion of manipulation' and etc. News on sports betting has been reported mandatory information related with business project and illegal site such as 'bidding', 'illegal site', 'sales target' and etc. News about horse racing has been reported the information about the business advertisement such as 'online race track' and 'promotion'. Lastly, casino related news has been reported 'major information' such as illegality', 'gambling place' and 'foreigner'. As a result of times series analysis, news about casino in the 1990s, news about lottery in the 2000s and news about horse racing in 2010s have been increased. Public's interest also has been moved to 'business scandal', 'winning game', 'citizens' campaign' and etc. Gambling related news has been classified by four types, 1. advertising publicity(horse racing), 2. mandatory information(sports betting), 3. social issue(public agenda, lottery), 4. major information(casino). We could get the insight that news can be formed a public agenda, when news is reported as a social issue with high frequency and public's interest like lottery related news.
* AI 자동 식별 결과로 적합하지 않은 문장이 있을 수 있으니, 이용에 유의하시기 바랍니다.
문제 정의
In this paper, we analyzed the difference and change in the media reporting framing and public perception of the gambling industry based on news for the last 30 years. In addition, we could explore the policy characteristics and reform subjects by analyzing the frequency and connectivity of articles with framing and public’s interest based on the results of semantic network analysis.
가설 설정
Social issue is likely to be popular information that news is continually spread because media is willing to spread information and public reaction is high. Lastly, 4. Major information is likely to be an important issue in society. This is because although media company has low intention to report the news, rather, public is more interested in it and even if it is reported less at the beginning, it is spread and cited in the end.
This is because although media company has low intention to report the news, rather, public is more interested in it and even if it is reported less at the beginning, it is spread and cited in the end. In particular, the last 4. major information is likely to be a major reform subjects requiring change in society. Based on this premise, we will identify public perception and find major policy issue about the gambling industry through semantic analysis.
제안 방법
Types of the agenda setting on Lottery policy also has been shown similar situation in South Korea[11]. Based on these theoretical background, the purpose of this paper is studying public recognition and policy making on gambling industry using news data of Mediagaon1) from 1990 to 2015 through the semantic network analysis. What is the difference of media's expression on various different types of gambling? How has public view on gambling industry changed based on the increase in media’s interest? For solving these questions, we discussed on the perception on gambling industry through semantic network analysis using the frequency of news reporting and the degree of public's reaction(public's interest).
There was a lot of research on the perception change through semantic network analysis in the existing news analysis. However, this paper is the first attempt to study the setting conditions of public agenda by reinterpreting the frequency and connectivity of network as the importance of information and public reaction. We can also provide to government sector new method to measure the public's cognition about gambling industry instead existing survey.
This means that existing news is spread and solid is related to the degree of public reaction to the news. In this study, we designed the analysis framework by reinterpreting the number of times being reported and the degree of connectivity of the news as the intended framing and naturally reacted public perception. The analysis framework of this study is shown in [Table 1].
대상 데이터
3]. The major subjects are related to the racetrack facilities such as online-racetrack(2,087), work(1,198), racing(1,035) and Busan(1,009, the provincial city which established new race track). The news of highly spread subject(connection centrality) was related to specialty such as jockey(23,233), horse(9,744) and trainer(4,975).
The subject of analysis is 33,749,890 news items from 1990 to 2015 searched by keyword related to gambling industry from database of Mediagaon that accumulated articles of 61 media companies for 35 years. Once searching and selecting based on major game type in Korean gambling industry, the title of news retrieved by lottery(18,963), sports betting(2,277), horse racing(10,720) and casino(11,189) were analyzed after data cleansing except news unrelated to gambling industry.
성능/효과
1. Advertising publicity is likely to be the intended framing information that media company has frequently distributed news for the purpose of spreading the information but public’s interest is low.
Advertising publicity is likely to be the intended framing information that media company has frequently distributed news for the purpose of spreading the information but public’s interest is low. 2. mandatory information that has to be compulsorily reported to a small number of people because media has no will to spread and public is less interested. 3.
mandatory information that has to be compulsorily reported to a small number of people because media has no will to spread and public is less interested. 3. Social issue is likely to be popular information that news is continually spread because media is willing to spread information and public reaction is high. Lastly, 4.
참고문헌 (22)
National Gambling Control Commission, 2014 Gambling Statistics, National Gambling Control Commission, 11-1371045-000037-10, 2014.
Chunsub Kwak, Ilsoo Kyung, Hyunji Lee, "A Study on the Recognition of Information Accepter about Civil Defence Alert Broadcasting", Journal of Broadcast Engineering, Vol.20, No.6, pp.827-836, 2015.
Eung Sook Kim, "Global Media Environments and Glocalism Contents as Alternatives for Cultural Diversity", Journal of Broadcast Engineering, Vol.12, No.5, pp. 480-490, 2007.
Moon Man-Ki, Kim Tae-Yong, "Development of Digital Games Based on Historical Material and its Design Components - With History Based Games of 5 Countries", Journal of Broadcast Engineering, Vol.12, No.5, pp.460-479, 2007.
Schneider, Anne & Ingram, Hellen., "Social Construction of Target Populations: Implications for Politics and Policy". American Political Science Review, Vol.87, No.2, pp.334-347, 1993a.
Schneider, Anne & Ingram, Hellen., Social Constructions and Policy Design: Implications for Public Administration. In James L. Perry (eds.) Research in Public Administration. JAI Press, 1993b.
Schneider, Anne & Ingram, Hellen., Policy Design for Democracy. Lawrence, KS: The University of Kansas, 1997.
Cobb, Roger, Ross J. K. & Ross Macc H., "Agenda Building as a Comparative Political Process". American Political Science Review, Vol.70, pp.126-135, 1976.
Moon, HyeJung, "Study on the Agenda Setting of Lottery Policy". Korean Society and Public Administration, Vol.23, No.1, pp.287-316, 2012.
Kam, Miah & Min Song, "A Study on Differences of Contents and Tones of Arguments among Newspapers Using Text Mining Analysis", Biblographic Info: J Intell Inform Syst, Vol.18, No.3, pp.53-77, 2012.
Oh, Ick Keun, Tae Sook Lee & Chae Nam Chon, "A Study on Awareness of Korea Tourism through Big Data Analysis", Journal of Tourism Sciences, Vol.39, No.10, p.107, 2015.
Song, TaeMin, "Analysis of the trend of recognition of national unification using social big data", Issue & Focus, Vol.269, pp.1-8, 2015.
Choi, Kyoung-Ho & Jeong-Hye Park, "The Analysis of Public Awareness about Literary Therapy by Utilizing Big Data Analysis", Journal of Digital Convergence, Vol.13, No.4, pp.395-404, 2015.
Cho, Jane, "A Study for Research Area of Library and Information Science by Network Text Analysis", Journal of the Korean Society for Information Management, Vol.28, No.4, pp.65-83, 2011.
Min, Kyung Ick & Tae Sook Lee, "A Study on the Changing Perceptions of Tourism in Korea through Newspaper Analysis", Journal of Tourism Sciences, Vol.36, No.10, pp.81-104, 2012.
Jeong, Seo Hwa & Hyun Suk Cho, "A study on frame transition of personal information leakage", Journal of Digital Convergence, Vol.12, No.5, pp.57-68, 2014.
Choi, Yoon-jung & Kweon, Sang-Hee, "A Semantic Network Analysis of the Newspaper Articles on Big data", Journal of Cybercommunication Academic Society, Vol.31, No.1, pp.241-286, 2014.
※ AI-Helper는 부적절한 답변을 할 수 있습니다.