다음과 같은 기능을 한번의 로그인으로 사용 할 수 있습니다.
NTIS 바로가기
한국IT서비스학회지 = Journal of Information Technology Services, v.16 no.3, 2017년, pp.127 - 146
방영영 (경희대학교 경영대학) , 김현모 (동아대학교 기초교양대학) , 박주석 (경희대학교 경영대학)
AI-Helper
The convergence of e-commerce and social media have given rise to a social commerce of online group-buying. Social commerce of online group-buying is a subset of B2C (Business to Consumer) and uses social media for marketing to facilitate online buying of products and services. The social commerce o...
| 핵심어 | 질문 | 논문에서 추출한 답변 |
|---|---|---|
| 온라인 공동구매형 소셜커머스란 무엇인가? | 온라인 공동구매형 소셜커머스란 “소셜미디어 등의 온라인 미디어를 연계하여 온라인상으로 재화나 서비스를 공동구매 형태로 사고파는 전자상거래 유형”을 의미한다. 다시 말해, 온라인 공동구매형 소셜커머스는 온라인상의 공동구매 거래의 형태와 소셜미디어의 특징이 결합된 형태이다. | |
| 온라인 공동구매형 소셜커머스의 장점은 무엇인가? | 다시 말해, 온라인 공동구매형 소셜커머스는 온라인상의 공동구매 거래의 형태와 소셜미디어의 특징이 결합된 형태이다. 공동구매는 자신과 동일한 상품의 구매를 원하는 다수의 공동구매자들이 모여서 해당 상품 또는 서비스를 구매하는 형태인데, 구매자 입장에서 시중가격보다 저렴한 가격에 원하는 상품 및 서비스를 구매할 수 있고, 판매자 입장에서는 상품가격을 시장가격 보다 낮췄지만 대량판매를 통해 높은 수익을 얻을 수 있다. 따라서 구매자, 판매자 모두가 만족(win-win)할 수 있는 상거래 형태로 볼 수 있다. 온라인 공동구매형 소셜커머스의 정의에서 살펴볼 수 있듯이, 이 전자상거래는 일반적인 공동구매 형태에 소셜미디어가 융합되어 있다. | |
| 전자상거래 유형은 어떻게 분류되는가? | 일반적으로 전자상거래 유형은 거래당사자에 따라 분류 되는데, 기업과 기업 간의 거래인 B2B(Business to Business), 기업과 소비자 간의 거래인 B2C(Business to Consumer), 소비자와 소비자 간의 거래인 C2C(Consumer to Consumer)로 나뉜다. 그러나 최근 온라인을 통한 공동구매가 증가함에 따라 B2C에서 B2T(Business to Team)의 전자상거래 개념이 파생되었고, 온라인 공동구매 및 소셜커머스가 융합된 전자상거래를 일컫는 용어로 사용되고 있다(Jing et al. |
Agarwal, R. and J. Prasad, "A Conceptual and Operational Definition of Personal Innovativeness in the Domain of Information Technology", Information Systems Research, Vol.9, No.2, 1998, 204-215.
Ajzen, I., "From Intentions to Actions : A Theory of Planned Behavior", In Action Control, Springer Berlin Heidelberg, 1985, 11-39.
Ajzen, I. and M. Fishbein, Belief, Attitude, Intention and Behavior : An Introduction to Theory and Research, MA : Addison-Wesley, 1975.
Akerlof, G.A. and R.E. Kranton, "Economics and Identity", The Quarterly Journal of Economics, Vol.115, No.3, 2000, 715-753.
Anderson, C., The Long Tail : Why the Future of Business is Selling Less of More, Hachette Books, 2006.
Anderson, J.C. and D.W. Gerbing, "The Effect of Sampling Error on Convergence, Improper Solutions, and Goodness-of-Fit Indices for Maximum Likelihood Confirmatory Factor Analysis", Psychometrika, Vol.49, No.2, 1984, 155-173.
Bagozzi, R.P., Y. Yi, and K.D. Nassen, "Representation of Measurement Error in Marketing Variables : Review of Approaches and Extension to Three-Facet Designs", Journal of Econometrics, Vol.89, No.1, 1998, 393-421.
Bearden, W.O., R.G. Netemeyer, and R.J. Teel, "Measurement of Consumer Susceptibility to Interpersonal Influence", J. Consum. Res. Vol.15, No.4, 1989, 473-481.
Becker, G.S., "A Note on Restaurant Pricing and Other Examples of Social Influences on Price", Journal of Political Economy, Vol.99, No.5, 1991, 1109-1116.
Bentler, P.M. and D.G. Bonett, "Significance Tests and Goodness-of-Fit in the Analysis of Covariance Structures", Psychological Bulletin, Vol.88, No.3, 1980, 588-600.
Berlyne, D.E., I.D. Koenig, and T. Hirota, "Novelty, Arousal, and the Reinforcement of Diversive Exploration in the Rat", Journal of Comparative and Physiological Psychology, Vol.62, No.2, 1966, 222-226.
Bikhchandani, S., D. Hirshleifer, and I. Welch, "Learning from the Behavior of Others : Conformity, Fads, and Informational Cascades", The Journal of Economic Perspectives, Vol.12, No.3, 1998, 151-170.
Burnkrant, R.E. and A. Cousineau, "Informational and Normative Social Influence in Buyer Behavior", Journal of Consumer Research, Vol.2, No.3, 1975, 206-215.
Celen, B. and S. Kariv, "Distinguishing Informational Cascades from Herd Behavior in the Laboratory", The American Economic Review, Vol.94, No.3, 2004, 484-498.
Chen, L. and R. Wang, "Trust Development and Transfer from Electronic Commerce to Social Commerce : An Empirical Investigation", American Journal of Industrial and Business Management, Vol.6, No.5, 2016, 568-576.
Cheung, R. and D. Vogel, "Predicting User Acceptance of Collaborative Technologies : An Extension of the Technology Acceptance Model for e-Learning", Computers and Education, Vol.63, 2013, 160-175.
Chu, S.C. and Y. Kim, "Determinants of Consumer Engagement in Electronic Word-of- Mouth(eWOM) in Social Networking Sites", International Journal of Advertising, Vol.30, No.1, 2011, 47-75.
CNNIC, "2014 年？村互？？？展？？？究？告", China Internet Network Information Center, 2015.
Cronbach, L.J., "Coefficient Alpha and the Internal Structure of Tests", Psychometrika, Vol.16, No.3, 1951, 297-334.
Davis, F.D., "Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology", MIS Quarterly, Vol.13, No.3, 1989, 319-340.
Deutsch, M. and H.B. Gerard, "A Study of Normative and Informational Social Influences upon Individual Judgment", The Journal of Abnormal and Social Psychology, Vol.51, No.3, 1955, 629-636.
eMarketer, "Global B2C e-Commerce Sales to Hit $1.5 Trillion This Year Driven by Growth in Emerging Markets", 2014. Available at https://www.emarketer.com/Article/Global-B2C-Ecommerce-Sales-Hit-15-Trillion-This-Year-Driven-by-Growth-Emerging-Markets/1010575 (Accessed March 1, 2017).
Fornell, C. and D.F. Larcker, "Structural Equation Models with Unobservable Variables and Measurement Error : Algebra and Statistics", Journal of Marketing Research, Vol.18, No.3, 1981, 382-388.
Gefen, D. and D.W. Straub, "Consumer Trust in B2C e-Commerce and the Importance of Social Presence : Experiments in e-Products and e-Services", Omega, Vol.32, No.6, 2004, 407-424.
Gefen, D., E. Karahanna, and D.W. Straub, "Trust and TAM in Online Shopping : An Integrated Model", MIS Quarterly, Vol.27, No.1, 2003, 51-90.
Goldsmith, R.E. and C.F. Hofacker, "Measuring Consumer Innovativeness", Journal of the Academy of Marketing Science, Vol.19, No.3, 1991, 209-221.
Hajli, N., "Social Commerce Constructs and Consumer's Intention to Buy", International Journal of Information Management, Vol.35, No.2, 2015, 183-191.
Hassanein, K. and M. Head, "Manipulating Perceived Social Presence Through the Web Interface and Its Impact on Attitude towards Online Shopping", Inter-national Journal of Human-Computer Studies, Vol.65, No.8, 2007, 689-708.
Hirschman, E.C., "Innovativeness, Novelty Seeking, and Consumer Creativity", Journal of Consumer Research, Vol.7, No.3, 1980, 283-295.
Hirschman, E.C., "Experience Seeking : a Subjectivist Perspective of Consumption", Journal of Business Research, Vol.12, No.1, 1984, 115-136.
Holden, R.J. and B.T. Karsh, "The Technology Acceptance Model : Its Past and Its Future in Health Care", Journal of Biomedical Informatics, Vol.43, No.1, 2010, 159-172.
Hu, L.T. and P.M. Bentler, "Cutoff Criteria for Fit Indexes in Covariance Structure Analysis : Conventional Criteria versus New Alternatives", Structural Equation Modeling : A Multidisciplinary Journal, Vol.6, No.1, 1999, 1-55.
iiMedia Research, "2012年度中？O2O市？？究？告", iiMedia Research, 2013.
iResearch, "2015 China e-Commerce Software Industry Research Report, iResearch, 2015. (艾瑞咨？, "2015年中？？子商？？件行？？究？告", 艾瑞咨？, 2015.)
Jing, R., Y. Yu, and Z. Lin, "How Service- Related Factors Affect the Survival of B2T Providers : A Sentiment Analysis Approach", Journal of Organizational Computing and Electronic Commerce, Vol.25, No.3, 2015, 316-336.
Kai, C., W. Xiaofan, Z. Qiuying, and L. Huanhuan, "An Exploratory Study of Influence Factors about Consumers' Online Group Buying Intention", Journal of Applied Sciences, Vol.13, No.8, 2013, 1370-1375.
Kassarjian, H.H., "Personality and Consumer Behavior : A Review", Journal of Marketing Research, Vol.8, No.4, 1971, 409-418.
Kelman, H.C., "Processes of Opinion Change", Public Opinion Quarterly, Vol.25, No.1, 1961, 57-78.
KIEP, "e-Commerce Activation Policy in China and Implication", Korea Institute for International Economic Policy, 2016, 16-7. (대외경제정책연구원, "중국 국경 간 전자상거래 활성화정책의 거점지역 현황 및 시사점", 대외경제정책연구원 지역 기초자료, 2016, 16-7.)
Kim, S., M.J. Noh, and K.T. Lee, "Effects of Antecedents of Collectivism on Consumers' Intention to Use Social Commerce", Journal of Applied Sciences, Vol.12, No.12, 2012, 1265-1273.
Kim, Y. and J. Srivastava, "Impact of Social Influence in e-Commerce Decision Making", In Proceedings of the Ninth International Conference on Electronic Commerce, ACM, 2007, 293-302.
King, D.N. and E. Turban, Introduction to eCommerce, Prentice Hall, 2004.
Kotra, "Gold Mine in China's e-Commerce Market, O2O", 2012, Available at https://news.kotra.or.kr/user/globalBbs/kotranews/4/globalBbsDataView.do?setIdx243&dataIdx118529 (Accessed March 1, 2017).
Lascu, D.N. and G. Zinkhan, "Consumer Conformity : Review and Applications for Marketing Theory and Practice", Journal of Marketing Theory and Practice, Vol.7, No.3, 1999, 1-12.
Lee, K.T., D.M. Gu, and M.J. Noh, "The Effect of Customer Perceived Value on Social Commerce Usage Intention", Asia Marketing Journal, Vol.13, No.3, 2011, 135-161. (이경탁, 구동모, 노미진, "소비자의 지각된 가치가 소셜커머스 이용의도에 미치는 영향", 아시아 마케팅저널, 제13권, 제3호, 2011, 135-161.)
Li, C.Y., "Persuasive Messages on Information System Acceptance : A Theoretical Extension of Elaboration Likelihood Model and Social Influence Theory", Computers in Human Behavior, Vol.29, No.1, 2013, 264-275.
Liu, Y. and J. Yang, "B2T Electronic Commerce Model's Influence on Mass Customization", In Circuits, Communications and System (PACCS), 2011 Third Pacific-Asia Conference on, IEEE, 2011, 1-3.
Lu, Y., L. Zhao, and B. Wang, "From Virtual Community Members to C2C e-Commerce Buyers : Trust in Virtual Communities and Its Effect on Consumers'purchase Intention", Electronic Commerce Research and Applications, Vol.9, No.4, 2010, 346-360.
Maccallum, R.C., M.W. Browne, and H.M. Sugawara, "Power Analysis and Determination of Sample Size for Covariance Structure Modeling", Psychological Methods, Vol.1, No.2, 1996, 130-149.
Midgley, D.F. and G.R. Dowling, "Innovativeness : The Concept and Its Measurement", Journal of Consumer Research, Vol.4, No.4, 1978, 229-242.
MOTIE and KIDP, "China Online Shopping, Customer Behavior Changing", KIDP, 2014. (산업통상자원부, 한국디자인진흥원, "중국 온라인 쇼핑 생태계, 중국 소비자의 구매 패턴이 변화하고 있다", 한국디자인진흥원, 2014.)
Mutz, D.C., "Social Trust and e-Commerce : Experimental Evidence for the Effects of Social Trust on Individuals' Economic Behavior", Public Opinion Quarterly, Vol.69, No.3, 2005, 393-416.
Noh, M.J. and K.T. Lee, "The Effects of the Perceived Risk in the Users' Acceptance of the Social Commerce : Moderating Effects of the Collectivism", Korea Business Review, Vol.41, No.1, 2012, 57-87. (노미진, 이경탁, "소셜커머스 수용에 있어서 지각된 위험의 영향력", 경영학연구, 제41권, 제1호, 2012, 57-87.)
Oh, E.H., "A Study on Characteristics of Social Commerce and Its Relationship Quality to Influence Customers' Purchasing Intention", The e-Business Studies, Vol.15, No.1, 2014, 255-275. (오은혜, "소셜커머스의 구매의도에 영향을 미치는 소셜커머스의 특성 및 관계 품질에 관한 연구", e-비즈니스연구, 제15권, 제1호, 2014, 255-275.)
Papadopoulos, T., T. Stamati, and P. Nopparuch, "Exploring the Determinants of Knowledge Sharing via Employee Weblogs", International Journal of Information Management, Vol.33, No.1, 2013, 133-146.
Park, M.J., "The Effect of Information Quality on Consumers' Cognitive, Emotional and Behavioral Responses in Group-buying Social Commerce", Journal of the Korean Society of Design Culture, Vol.19, No.3, 2013, 293-303. (박민정, "공동구매형 소셜커머스의 정보품질이 소비자의 인지적, 감정적, 행동적 반응에 미치는 영향", 한국디자인문화학회지, 제19권, 제3호, 2013, 293-303.)
Park, S.Y., "An Analysis of the Technology Acceptance Model in Understanding University Students' Behavioral Intention to Use e-Learning", Educational Technology and Society, Vol.12, No.3, 2009, 150-162.
Pavlou, P.A., "Consumer Acceptance of Electronic Commerce : Integrating Trust and Risk with the Technology Acceptance Model", International Journal of Electronic Commerce, Vol.7, No.3, 2003, 101-134.
Rice, R.E., A.E. Grant, J. Schmitz, and J. Torobin, "Individual and Network Influences on the Adoption and Perceived Outcomes of Electronic Messaging", Social Networks, Vol.12, No.1, 1990, 27-55.
Robinson, L.G., W. Marshall, and M.B. Stamps, "Sales Force Use of Technology : Antecedents to Technology Acceptance", Journal of Business Research, Vol.58, No.12, 2005, 1623-1631.
Tellis, G.J., S. Stremersch, and E. Yin, "The International Takeoff of New Products : the Role of Economics, Culture, and Country Innovativeness", Mark Sci, Vol.22, No.2, 2003, 188-208.
Van de Ven, A.H. and D.L. Ferry, Measuring and Assessing Organizations, John Wiley and Sons, 1980.
Venkatraman, M.P. and L.L. Price, "Differentiating between Cognitive and Sensory Innovativeness : Concepts, Measurement, and Implications", Journal of Business Research, Vol.20, No.4, 1990, 293-315.
Wang, H.C., J.G. Pallister, and G.R. Foxall, "Innovativeness and Involvement as Determinants of Website Loyalty : III. Theoretical and Managerial Contributions", Technovation, Vol.26, No.12, 2006, 1374-1383.
Wei, W. and S. Song, "Analysis on Factors Affecting the Service B2T e-Commerce-Based on Diamond Model", In Computer Science and Network Technology (ICCSNT), 2011 International Conference on, IEEE, 2011. 1638-1641.
Xiaobin, L. and J. Hui, "A Study on the Influential Factors of the Internet Group Buying", Enterprise Vitality, Vol.12, 2012.
해당 논문의 주제분야에서 활용도가 높은 상위 5개 콘텐츠를 보여줍니다.
더보기 버튼을 클릭하시면 더 많은 관련자료를 살펴볼 수 있습니다.
*원문 PDF 파일 및 링크정보가 존재하지 않을 경우 KISTI DDS 시스템에서 제공하는 원문복사서비스를 사용할 수 있습니다.
출판사/학술단체 등이 한시적으로 특별한 프로모션 또는 일정기간 경과 후 접근을 허용하여, 출판사/학술단체 등의 사이트에서 이용 가능한 논문
Copyright KISTI. All Rights Reserved.
※ AI-Helper는 부적절한 답변을 할 수 있습니다.