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NTIS 바로가기Journal of environmental science international = 한국환경과학회지, v.27 no.12, 2018년, pp.1195 - 1203
김사원 (경북대학교 경영학부) , 이수형 (경북대학교 경영학부)
Many consumers intend to make environmentally purchase. However, this is not always what occurs. A gap exists between consumer intentions to purchase environmentally friendly products and their actual purchase behavior. In this study, we examined the effect of situational factors such as price sensi...
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핵심어 | 질문 | 논문에서 추출한 답변 |
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소비자들은 친환경 제품의 구매에 대한 현실은? | 그러나 소비자들은 친환경 제품의 구매에 긍정적인 태도와 의도를 보이지만 그대로 구매로 이어지지는 않는다. 예를 들어, 환경부 조사에 의하면 국민의 73%가 친환경 제품을 구매하겠다는 의도를 보였으나, 실제 구매한 사람은 21%로 집계되어 구매의도를 가진 소비자가 실제로 친환경 제품을 구매하는 비율은 낮은 것으로 나타났다(Ministry of Environment, 2005). 그런데도 기존 연구에서는 친환경 제품 구매의도에 영향을 미치는 변수(Schlegelmilch et al. | |
구매의도란? | 구매의도는 소비자가 미래에 어떻게 행동을 할 것인 지에 대한 주관적 판단이며, 소비자가 구매할 것이라 생각하는 것을 나타내는 것이다(Blackwell et al., 2001). | |
소비자들이 환경 문제를 점점 더 심각하게 인식하는 이유는 무엇인가? | 최근 빈번한 이상기후, 대기오염, 수질오염 등의 문제로 환경에 대한 위기의식이 고조되면서 소비자들은 환경 문제를 점점 더 심각하게 인식하고 있다. 소비자들은 환경에 대해 심각한 인식과 동시에 스스로 환경친화적인 행동을 보일 뿐만 아니라 친환경 제품에 대한 소비에 대해서도 긍정적인 태도를 보이고 있다(Kim and Choi, 2005). |
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