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NTIS 바로가기지능정보연구 = Journal of intelligence and information systems, v.24 no.4, 2018년, pp.171 - 196
With the development of the web, two-way communication and evaluation became possible and marketing paradigms shifted. In order to meet the needs of consumers, web design trends are continuously responding to consumer feedback. As the web becomes more and more important, both academics and businesse...
핵심어 | 질문 | 논문에서 추출한 답변 |
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월드 와이드 웹이란? | 월드 와이드 웹(World Wide Web)은 인터넷상에서 동작하는 서비스로 줄여서 웹(Web)이라고 불린다. 인터넷 상의 정보를 하이퍼텍스트 방식으로 검색하는 시스템으로 1993년 이래로 인터넷 구조에서 절대적인 입지를 굳히고 있다. 초기 등장은 유럽 입자 물리 연구소(CERN)의 팀 버너스리의 제안으로 개발되었으며, 전 세계 산학기관 등과의 정보교환 및 공동연구를 위해 설계되었다. | |
웹 디자인에 소비자의 감성을 고려하게 된 배경엔 무엇이 있는가? | 웹 디자인에 소비자의 감성을 고려하게 된 배경엔 웹 접근성 향상이 있다. PC와 스마트폰의 보급률이 상승함에 따라 소비자의 웹에 대한 접근성도 향상되었다. | |
웹 스타일에 대해서 소비자의 특성과 관점 중 하나인 조절 초점에 따라 소비자 감성 반응의 차이를 확인할 필요성이 있는 이유는? | 소비자는 동일 감성이라도 다르게 반응할 것으로 생각하여 각각 감성 지표에 대해 조절 초점에 따라 세부 하위 가설을 수립했다. 이미 언급된 향상 초점의 기회에 대한 수렴과 예방 초점의 위험에 대한 발산 사고(Carver & Scheier, 1998)에 대해 재해석하면, 기회와 위험이 외부에 있을경우 향상 초점의 사람들은 기회 포착을 위한 발산 사고를 하며, 예방 초점의 경우 외부 위험위험부터 보호하기 위한 수렴적 사고를 한다. |
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