[논문]패션 소셜미디어 품질, 정보 이용행동, 구매의도 간 관계 연구

김내은; 김미숙

doi:10.13106/ijidb.2018.vol9.no11.25.

패션 소셜미디어 품질, 정보 이용행동, 구매의도 간 관계 연구
The Relationship among Fashion Social Media, Information Usage Behavior, and Purchase Intention 원문보기

International journal of industrial distribution & business = 산경연구논집, v.9 no.11, 2018년, pp.25 - 38

김내은 (Department of Clothing & Textiles, Kyung Hee University) , 김미숙 (Department of Clothing & Textiles, Kyung Hee University)

Abstract ▼ AI-Helper

Purpose - This study aimed to identify the sub-dimensions of fashion social media quality (information quality, social quality, service quality, system quality) and investigate how they affect purchase intention through fashion information use behavior (information acceptance, information diffusion). Research design, data, and methodology - Data collection was carried out twice for systematic verification of the research model. In the first data collection, the reliability and validity of research variables were verified through 238 respondents and questionnaires were revised and supplemented based on their responses. In March 2018, the final survey was conducted from 755 respondents the age of 20 to 49. Using SPSS 23.0, descriptive statistics, exploratory factor analysis, correlation analysis were performed. In order to test hypotheses, structural equational modeling technique was employed using AMOS 23.0. Results - First of all, fashion Social media quality consists of four factors including information quality, social quality, service quality and system quality. Second, fashion Social media information quality, social quality, and system quality were shown to have a positive(+) effect on information acceptance behavior, and social quality, service quality and system quality were shown to have a positive(+) effect on information diffusion behavior. It was also determined that the acceptance and diffusion behaviors of fashion information through fashion Social media had positive(+) influence on purchase intention. Conclusions - This study holds academic significance in its identification of the components of fashion Social media quality and for conducting an empirical analysis on the causal relationship between fashion information acceptance and diffusion behaviors, and purchase intention. The results of this study indicate that fashion involvement is the key factors in determining the quality of Social media, the acceptance of information through Social media, and, by extension, the purchase of fashion products. Practitioners in the fashion industry may use the findings of this study in order to build more effective Social media strategy.

주제어

표/그림 (8)

그림
표
표
표
표
표
그림
표

질의응답

핵심어	질문	논문에서 추출한 답변
	정보 이용행동의 3단계는 무엇인가?	Shin(2016)은 정보 이용행동을 3단계로 나누었다. 정보 탐색하고, 검색하는 가장 소극적 정보소비 단계의 활동인 정보 획득활동, 타인에게 지식이나 정보를 공유하는 단계의 활동으로 정보 확산활동, 사용자가 새로운 자료와 정보를 생성하여 업로드하는 적극적인 단계의 활동인 정보 생산활동, 이렇게 3단계의 행동으로 구분하였다. Seo(2015)는 적극적으로 의견을 게재하거나 정보 공유 행동인 확산활동과 정보나 의견을 수용하는 소극적인 행동인 수용활동으로 미디어 이용행위를 구분지었다.
	소셜미디어란 무엇인가?	개인 간 개인이 정보를 소통하는 플랫폼으로 등장한 소셜미디어는 ICT 기술의 발전과 모바일 기기의 확산 등으로 현대인의 삶 속에서 주요한 표현, 공유의 수단으로 활용되고 있다.이처럼 소셜미디어를 활용하는 방법과 사람이 많아지면서 미디어로서의 영향력이 개인과 기업에게 미치고 있다(Choi,2017; Seo, 2016).
	소셜미디어의 품질은 어떻게 나뉘는가?	소셜미디어의 품질은 매체적 품질과 기능적 품질로 나눌 수있다(Shin & Ji, 2014). 매체적 품질은 사회심리학적 측면으로 소셜미디어가 이용이 자유롭고, 이용자들 간 정보 및 경험을공유하며, 양방향 인터렉션이 가능한 커뮤니케이션 도구이기 때문에(Kozinets, Valck, Wojnicki, & Wilner, 2010), 사회성 품질, 감성 품질, 서비스 품질이 정보시스템의 연구에서 확장 모델로 다루어지고 있다(Shin & Ji, 2014).

참고문헌 (81)

Aaker, D. A., & Equity, M. B. (1991). Capitalizing on the value of a brand name. New York, NY: The Free Press.
Ahn, D. H., & Han, G. J. (2011). The Effects of SNS(Social Networking Service)Quality on Brand Reputation, Quality Satisfaction and Purchase Intention in the Foodservice Industry. Journal of Foodservice Management, 14(4), 169-188.
Ahn, E. M. (2013). Consumer Psychology. Seoul, South Korea: Parkhaksa.
Ahn, K. H., & Lee, Y. J. (2002). The Study of the Influence of Consumer's Shopping Orientation on the Relationship between Store image variables and On-line Consumer's Purchase Intention. Journal of Consumer Studies, 13(4), 101-122.
10.15719/geba.14.2.201306.199 Bae, J. K. (2013). A Study of Influencing Factors for Repurchase Intention in Social Commerce Services. The e-Business Studies, 14(2), 199-224.
10.2307/3172510 Boulding, W., Kalra, A., Staelin, R., & Zeithaml V. A. (1993). A dynamic process model of service quality: From expectations to behavioral intentions. Journal of Marketing Research, 30(1), 7-27.
Burnett, G. (2000). Information exchange in virtual communities: A typology. Information research, 5(4).
Chae, B. S. (2018. 01. 04). What are the top six marketing trends of Instagram? Blotter. Retrieved May 17, 2018 from http://www.bloter.net/archives/299447
Chatterjee, P. (2001). Online reviews: Do consumers use them? Advances in Consumer Research, 28, 129-134.
10.1080/00913367.2005.10639195 Cho, C. H., & Cheon, H. J. (2005). Cross-cultural comparisons of interactivity on corporate web sites: The United States, the United Kingdom, Japan, and South Korea. Journal of Advertising, 34(2), 99-115.

상세보기
Cho, C. H., & Leckenby, J. D. (1999). Interactivity as a measure of advertising effectiveness: Antecedents and consequences of interactivity in web advertising. Proceedings of the Conference of American Academy of Advertising, 162-179.
Cho, D. S., & Lee, H. Y. (2015). Social Presence, Flow, and E-loyalty: The Moderating Role of Perceived Value in Restaurant Mobile Environments. Journal of Hospitality and Tourism Studies, 37(2), 187-211.
Cho, P. S., & Kim, Y. T. (2014). Effects of SNS Quality on Customer Attitude and Brand Image in the Hotel Industry. Journal of Tourism and Leisure Research, 26(7), 217-237.
Choi, E. H. (2016). Start with women's social marketing. Seoul, South Korea: Sungandong.
Choi, J. Y. (2017). The Fourth Industrial Revolution And social media. Seoul, South Korea: Media book.
Choi, W. (2017). A Study on the Influence of Brand Position on Brand Loyalty and Purchase Intention. (Master dissertation, Khung Hee University). Retrieved December 10, 2017 from http://khu.dcollection.net/public_resource/ pdf /200000068357
10.1287/isre.3.1.60 DeLone, W. H., & McLean, E. R. (1992). Information systems success: The quest for the dependent variable. Information Systems Research, 3(1), 60-95.

상세보기
10.1080/07421222.2003.11045748 DeLone, W. H., & McLean, E. R. (2003). The DeLone and McLean model of information systems success: A ten-year update. Journal of Management Information Systems, 19(4), 9-30.

상세보기
Engel, J. F., Blackwell, R. D., & Paul W. M. (1994). Consumer behavior (8th ed). Fort Worth, TX: The Dryden Press.
Fishbein, M., & Ajzen, I. (1975). Belief, attitude, intention, and behavior: An introduction to theory and research reading. Boston, MA: Addison-Wesley.
10.1177/1096348014563397 Gao, L., Bai, X., & Park, A. (2014). Understanding sustained participation in virtual travel communities from the perspectives of is success model and flow theory. Journal of Hospitality & Tourism Research, 41(4), 475-509.

상세보기
10.1016/j.jsis.2010.05.001 Gorla, N., Somers, T., & Wong, B. (2010). Organizational impact of system quality, information quality, and service quality. Journal of Strategic Information Systems, 19(3), 207-228.

상세보기
10.35736/JCS.30.2.2 Han, H. J., & Lee, K. M. (2014). Consumer Information Sharing in Social Media. Journal of Consumer Studies, 25(2), 21-44.

상세보기
10.35736/JCS.30.2.2 Han, H. J., & Lee, K. M. (2014). Consumer Information Sharing in Social Media. Journal of Consumer Studies, 25(2), 21-44.

상세보기
10.1016/j.jbusres.2008.01.018 Hausman, A., & Siekpe, J. (2009). The effect of web interface features on consumer online purchase intentions. Journal of Business Research, 62(1), 5-13.

상세보기
10.2307/1251841 Hoffman, D., & Novak, T. (1996). Marketing in hypermedia computer-mediated environments: Conceptual foundations. Journal of Marketing, 60(3), 50-68.
Hur, K. S. (2016). Influence of Network characteristics and Information quality of Social media on the travel information sharing of social media users - Focucing on Source Credibility -. ournal of Tourism and Leisure Research, 18(3), 22-39.
Hyun, Y. H., Kim, Y. I., Nam, J. H., & Kim, Y. S. (2014). A Study on the Acceptance Attitude of Social Commerce by Food Product Consumers: Applying Extended TAM. Journal of Tourism Sciences, 38(10), 57-79.
Jang, H. J. (2018. 04. 27). Those who are tasted at the table. The Kyunghyang Biz. Retrieved May 17, 2018 from http://biz.khan.co.kr/khan_art_view.html?artid=201804271654005&code=900370
10.1287/mksc.1.3.243 Kalwani, M. U., & Silk, A. J. (1982). On the reliability and predictive validity of purchase intention measures. Marketing Science, 1(3), 243-286.

상세보기
10.2307/249421 Kettinger, W. J., & Lee, C. C. (1997). Pragmatic perspectives on the measurement of information systems service quality. MIS Quarterly, 21(2), 223-240.

상세보기
Kim, B. S., Shin, M. H., Im, D. K., & Lee, I. H. (2013). Motivation and Types of Social Media Users in Their Social Network Activities. Social Science Research, 29(2), 105-134.
Kim, D. J., & Hwang, D. H. (2012). The Effect of SNS(Social Networking Service) Quality on Satisfaction and Repurchase Intention in the Hotel Industry. International Journal of Tourism Management and Sciences, 24(5), 261-281.
Kim, J. Y. (2018. 01. 15). 2018 Fashion Technology Trends. M Economy News. Retrieved May 17, 2018 from http://www.m-economynews.com/news/article.html?no=21273
10.16914/kjapr.2022.24.2.306 Kim, M. I., & Lee, S. B. (2011). The Effect of Public Lifestyle on Motivation and Behavior Using Social Media. The Korean Journal of Advertising and Public Relations, 13(2), 306-341.

상세보기
10.7741/rjcc.2014.22.2.240 Kim, M. J., & Shin, S. Y. (2014). Effects of mobile fashion shopping characteristics on perceived usefulness, perceived ease of use, purchase attitude, and purchase intention of mobile fashion shopping mall - Focusing on smartphone users -. The Research Journal of the Costume Culture, 22(2), 240-257.

원문보기 상세보기
Kim, S. K., Sung, H. N., & Jeong, D. Y. (2007). What Quality Factors Affect to the e-Learning Performance. The Journal of Information Systems, 16(1), 201-230.
Kim, S. Y., & Joo, Y. H. (2001). Perceived Interactivity and Web site Loyalty / On the Role of Flow as a Mediating Variable. Journal of Consumer Studies, 12(4), 185-208.
Ko, H. S., Kim C. S., Jung, M. Y., Oh. Y. J., & Lee, S. H. (2011). The Effect of Social Network Service’s Quality Factors on User Satisfaction and the Intention to Continued Use. Journal of Korean Society for Quality Management, 39(4), 543-555.
Kong, J. H., & Sung, H. N. (2014). Study on Knowledge Sharing Motivation and Information Diffusion of the Web-Maven in the Foreign Direct Purchases Social Media Channels. The Journal of Internet Electronic Commerce Research, 16(3), 223-241.
Korea Internet & Security Agency (2017. 03. 18). 2016 Internet Usage Survey. Korea Internet & Security Agency. Retrieved April 29, 2018 from https://isis.kisa.or.kr/board/index.jsp?pageId=060100&bbsId=7&itemId=817&pageIndex=1
10.1509/jmkg.74.2.71 Kozinets, R. V., de Valck, K., Wojnicki, A. C., & Wilner, S. S. (2010). Networked narratives: Understanding word-of- mouth marketing in online communities. Journal of Marketing, 74(2), 71-89.
Lee, A. G., & Rhee, Y. J. (2018). The differences of online word-of-mouth acceptanceand re-delivery intention: Focusing on the interaction effects offashion involvement and market maven. The Research Journal of the Costume Culture, 26(2), 172-187.
Lee, E. Y. (2004). Two factor model of online word of mouth andoption and diffusion : the effects of information characteristics and community factors. (Doctorial dissertation, Seoul National University). Retrieved December 10, 2017 from http://dcollection.snu.ac.kr/ezpdfdrm/dCollection.jsp?sItemId=000000056309
Lee, H. S., & Im, J. H. (2017). Structural Equation Model Analysis and AMOS 24. Seoul, South Korea: JypHyunJae Publishing Co.
10.17086/JTS.2015.39.8.151.168 Lee, H. S., & Nam, G. Y. (2015). Social Networking Services(SNS): Motivation, SNS Participation, and Behavioral Intention to Visit Restaurants. Journal of Tourism Sciences, 39(8), 151-168.

상세보기
10.5850/JKSCT.2011.35.8.877 Lee, J. H., & Lee, S. H., (2011). The Effects of Advertising with Social Media Participation Attitude as Fashion Brand Communities and UCC. Journal of the Korean Society of Clothing and Textiles, 35(8), 877-889.

원문보기 상세보기
Lee, J. S., & Park, M. J. (2005). The Relationship Among Servicescape, Emotional Response and Behavior Intention in Hotel Restaurant. Journal of Korea Service Management Society, 6(2), 105-128.
Lee, M. K. (2017). Effect of the Mobile Tourism Information Quality of Tourists on Experience Value, Acceptance Intention and Diffusion Intention. Journal of Hotel & Resort, 16(3), 223-241.
Lee, S. B. (2014). The Effects of National Police Agency’s social media quality on the intention of continuous use. The Korean Association of Police Science Review, 45. 71-97.
Lee, S. H., & Kim, M. S. (2012). The Effects of SNS Website Quality on User Satisfaction, Purchase Intentions and Brand Loyalty in a Hotel Industry. Journal of Tourism and Leisure Research, 24(5), 261-281.
10.1177/0146167292181001 Madden, T. J., Ellen, P. S., & Ajzen, I. (1992). A comparison of the theory of planned behavior and the theory of reasoned action. Personality and Social Psychology Bulletin, 18(1), 3-9.

상세보기
Mun, B. H. (2016). Social media changes consumers' future. Fashion Seoul. Retrieved December 10, 2017 from http://www.fashionseoul.com/120130
10.2307/1251430 Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1985). A conceptual model of service quality and its implications for future research. Journal of Marketing, 49, 41-50.
Park, H. J. (2007). A study on the improvement of information services based upon the analysis of information behaviors. (Doctorial dissertation, Chung-Ang University). Retrieved December 28, 2017 from https://library.cau.ac.kr/#/search/detail/569007
Park, J. Y. (2014). Effects of SNS Interaction Word of Mouth and Purchase Intention: Focusing on Motivatins for Use of Facebook. (Doctorial dissertation, Dongduk Womens University). Retrieved December 28, 2017 from http://dcollection.dongduk.ac.kr/jsp/common/DcLoOrg Per.jsp?sItemId=000000105802
Park, M. J. (2018. 02. 26). Social Media Custom Collections. Asia Economy. Retrieved May 17, 2018 from http://view.asiae.co.kr/news/view.htm?idxno=2018022608523816880
Park, R. M. (2018. 03. 22). Instagram, a rapid evolution into a shopping platform. Herald Economy. Retrieved May 17, 2018 from http://news.heraldcorp.com/view.php?ud=201803 22000080
Park, T. W., & Lee, K. Y. (2014). An Integrated Model of Information Processing of eWOM in Social Network Service. Advertising Research, 26(2), 172-187.
Petty, R. E., & Cacioppo, J. T. (1996). Attitudes and persuasion: Classic and contemporary approaches. Boulder CO: Westview Press.
10.2307/249687 Pitt, L. F., Watson, R. T., & Kavan, C. B. (1995). Service quality: A measure of information system effectiveness. MIS Quarterly, 19(2), 173-187.

상세보기
10.1016/j.jbusres.2008.01.036 Poddar, A., Donthu, N., & Wei, Y. J. (2009). Website customer orientations, Web site quality, and purchase intentions: The role of Website personality. Journal Of Business Research, 62(4), 441-450.

상세보기
10.4018/irmj.1997010101 Prybutok, V. R., Kappelnam, L. A., & Myers, B. L. (1997). A comprehensive model for assessing the quality and productivity of the information systems function: Toward a theory for information systems assessment. Information Resources Management Journal, 10(1), 6-26.

상세보기
Rha, J. Y. (2010). Consumers’ Usage of Online Social Networks: Application of Use-Diffusion Model. Journal of Consumer Studies, 21(2), 443-472.
10.1287/isre.8.3.240 Seddon, P. (1997). A respecification and extension of the DeLone and McLean model of IS success. Information Systems Research, 8(3), 240-253.

상세보기
Seddon, P., & Kiew, M. Y. (1994). A partial test and development of the DeLone and McLean model of IS success. Proceeding of the Fifteenth International Conference on Information on Systems, 99-110
Seo, C. S. (2016). One person one business. Seoul, South Korea: Max Media.
Seo, D. U. (2015). The role of 'engagement in TV contents' as a mediating variable in the context of social viewing: Focused on uses and gratification theory. (Master dissertation, Yonsei University). Retrieved December 10, 2017 from http://library.yonsei.ac.kr/ search/detail/CAT000001748530
Shin, C. H., & Ji, Y. H. (2014). The Study on the Influence of Social Media’s Qualities and Purchasing Behavior Intention by Involvement of Hotel Accommodation Product. Korean Journal of Hospitality and Tourism, 23(4), 23-39.
Shin, D. Y. (2016). The Effects of SNS Users' Motivation and Behavior on SNS user satisfaction. (Master dissertation, Yonsei University). Retrieved December 10, 2017 from http://library.yonsei.ac.kr/search/detail/CAT 000001777379
Shin, H. J. (2017). Fashion information search and willingness to share information: Influence of SNS commitment and motives. (Doctorial dissertation, Hanyang University). Retrieved December 10, 2017 from https://lib.hanyang.ac.kr/#/search/detail/1712891
Siekpe, J. (2005). An examination of the multidimensionality of flow construct in a computer-mediated environment. Journal of Electronic Commerce Research, 6(1), 31-43.
10.19030/iber.v10i1.930 Sommer, L. (2011). The theory of planned behaviour and the impact of past behaviour. The International Business & Economics Research Journal, 10(1), 91-110.

상세보기
10.7233/jksc.2014.64.7.128 Suh, S. E., & Kim, M. J. (2014). Imaginary Ego-image and Fashion Styles represented in the Social Media - Focusing on women’s personal fashion blogs -. Journal of the Korean Society of Costume, 64(7), 128-142.

원문보기 상세보기
Suh, W. J., Won, W. Y., & Hong, J. W. (2010). An Empirical Study on the Effects of SNS Website Quality Factors on the User Satisfaction, Intention of Continuous Use, and Intention of Words-of-Mouth. Journal of Industrial Innovation, 26(1), 99-132
Sung, H. J., & Ko, J. Y. (2013). The Study of the Effects of On-line Social Network Service Differenceson Customer Satisfaction and Intention of Use:Focused on the Extended Technology Acceptance Model. Journal of Tourism Sciences, 37(2), 187-211.
10.2307/249419 Van Dyke, T. P., Kappelman, L. A., & Prybutok, V. R. (1997). Measuring information systems service quality: concerns on the use of the SERVQUAL questionnaire. MIS Quarterly, 21(2), 195-208.

상세보기
Woo, J. P. (2012). Concept and understanding of structural equation model. Seoul, South Korea: Hannarae Publishing Co.
YanShu, Yin. (2016). The influence of satisfaction for social media quality services on usage persistence. (Master dissertation, Cheongju University). Retrieved December 10, 2017 from http://library.cju.ac.kr/search/detail/CATTOT0000 00571120
Yu. S. H. (2016). Social media changes the future of the fashion industry. Fashion Seoul. Retrieved December 10, 2017 from http://www.fashionseoul.com/121362
10.2307/1251929 Zeithaml, V. A., Berry, L. L., & Parasuraman, A. (1996). The behavioral consequences of service quality. Journal of Marketing, 60(2), 31-46.

저자의 다른 논문 :

표제어: PCR

동의어: Packet Collision Rate

용어 설명 출처 목록 (6)

용어 설명: PCR은 세균 특이성이 있는 primer를 이용하여 적은 수의 세균이 있을지라도 쉽게 검출할 수 있는 유용한 방법이며, 이를 이용하여 구강 내 치면세균막이나 타액에서 직접 세균을 검출할 수 있게 되었다[8].

내보내기 구분	파일저장 인쇄 메일전송
구성항목	기본정보 상세정보 관리번호, 논문명, 저널/프로시딩명, 저자 , 발행년, 권, 호, 시작페이지, 끝페이지, 발행기관 관리번호, 논문명, 대등논문명, 저자 , 저널/프로시딩명, 발행기관, 발행년, 발행언어, 권, 호, 시작페이지, 끝페이지, ISBN, ISSN, 주제분야, 키워드, 초록(한글), 초록(영문), 저자(소속기관)
저장형식	Text(ASCII format) Excel format RefWorks Direct Export RIS format (for Reference Manager, ProCite, EndNote), Scholar's Aids, Mendeley
메일정보	받는사람 (필수) @ 보내는사람 (선택) @ 제목 내용 KISTI 검색결과 이메일 서비스
안내	총 건의 자료가 검색되었습니다. 다운받으실 자료의 인덱스를 입력하세요. (1-10,000) 검색결과의 순서대로 최대 10,000건 까지 다운로드가 가능합니다. 데이타가 많을 경우 속도가 느려질 수 있습니다.(최대 2~3분 소요) 다운로드 파일은 UTF-8 형태로 저장됩니다. 파일의 내용이 제대로 보이지 않을실 때는 웹브라우저 상단의 보기 -> 인코딩 -> 자동선택 여부를 확인하십시오. ~ Text(ASCII format) Excel format

연합인증