[논문]BMO모형을 이용한 스타트업 기술사업화 성공요인 연구

민광동; 허무열; 한정희

doi:10.13106/ijidb.2018.vol9.no11.39.

BMO모형을 이용한 스타트업 기술사업화 성공요인 연구
A Success factor for Technology Commercialization for Start-ups by the Weighted-BMO Model 원문보기

International journal of industrial distribution & business = 산경연구논집, v.9 no.11, 2018년, pp.39 - 54

민광동 (Department of Global Plicy, Gongju National University) , 허무열 (Department of Global Plicy, Gongju National University) , 한정희 (Department of Global Plicy, Gongju National University)

Abstract ▼ AI-Helper

Purpose - To success, in spite of deficient resources, a start-up company has to check various circumstances. Many researchers proposed different appraisal methods for technology commercialization. But everybody agrees Merrifield is the first one, who is a pioneer of an appraisal model of technology commercialization. After he proposed it, many researchers and field workers developed a more complicated model, which called a BMO model. In this research, considering the circumstances of start-ups that lack available resources, it proposes a new appraisal method for technology commercialization, which is named a weighted-BMO model. Research design, data, and methology - For the new BMO-model, it studied the preceding studies. And it found that the success factors for start-ups were correlated with technology commercialization. After comparing the success factors for technology commercialization of start-ups with BMO appraisal factor, it withdraws the net BMO appraisal model: which we are calling the weighted-BMO model. Results - This study found a few things. First, actually, the BMO appraisal factors related with the success factors of technology commercialization. Second, the weighted-BMO model, which included the entrepreneur ability factor, was more accurately estimated the success of technology-based start-ups than the BMO model. Third, it overcame the weakness of the BMO-model, which did not include quantitative factors. In addition to evaluating the feasibility of the BMO model, we also presented a strategy for the future direction. But, still, it included a few shortcomings, which we are calling the arbitrage of weighted value. Sometimes, the intentional weighted value can deliberate the different valuation. Conclusitons - Due to this study, the weighted-BMO model included appraisal factors related with the success factors of technology commercialization and the entrepreneur ability factor, and quantitative factors. When evaluating the combined score of the existing Merrified BMO components, 35 points of the first pass criterion accounted for 29.17% of the total score, and 80 points of the merit score of the second rank criterion were 66.67% Considering that the weighted sum is taken into account, the baseline score of the weighted summing method for each component of the modified BMO model is 2.92 points, which is 29.17% of the weighted sum total of 10 points. The evaluation score was 6.67 points, 66.67% of the weighted total score of 10 points.

주제어

표/그림 (24)

표
그림
그림
표
표
표
표
표
표
표
표
표
표
표
표
표
표
표
그림
표
표
표
표
그림

질의응답

핵심어	질문	논문에서 추출한 답변
	기술사업화가 성공한 것으로 간주되는 상황은 어떤 것이 있는가?	우리나가 국가연구개발사업의 경우, 과제 수행 시 성공판정을 받거나, 기술 실시계약을 체결하는 경우 기술사업화가 성공한 것으로 간주하기도 한다. 하지만 기술사업화의 정의에 따라 성공 기준이 달라질 수 있다.
	법률에서 규정된 사업화란?	기술의 이전 및 사업화 촉진에 관한 법률(이하 ‘기술이전촉진법’)에서는 ‘사업화라 함은 개발된 기술을 이용하여 제품의 개발, 생산 및 판매를 수행하거나 그 과정의 관련기술의 향상에 적용하는 것을 말한다’고 규정한다. 하지만 이렇게 개별 법령 조항에 적시된 내용만으로는 기술사업화에 대한 유형을 포괄하지 못하고 있어, 학자별로 기술사업화에 대한 정의를 다르게 내리고 있다.
	기술사업화 유형은 어떻게 나뉘는가?	기술사업화 개념이 다양한 만큼 유형 역시 다양하다. 공공/민간 영역에 따라 달라지며, 사업형태 즉, 창업/기술이전/분사/연구개발용역 등에 따라서도 달라지고, 사업주체 즉 연구원/교수/기업 등에 따라서도 달라진다. 기술사업화 유형을 영역별로 구분하고 이를 사업주체에 다라 세분화하면 공공기술 이전 사업화, 공공기술 개발자 창업, 자체기술 사업화, 이전기술 사업화 등으로 정리해볼 수 있다.

참고문헌 (28)

10.1016/0048-7333(91)90075-2 Berry, L. G., & Goel, R. K. (1991). Guidelines for Successfully Transferring Government-Sponsered Innovation. Research Policy, 20(2), 121-143.

상세보기
10.1016/j.jbusres.2008.01.003 Chen, C. -J. (2008). Technology commercialization, incubator and venture capital, and new venture performance. Journal of business research, 62(1), 93-103.

상세보기
10.2307/1250151 Cooper, R. G. (1979). The Dimensions of Industrial New Product Success and Failure. Journal of Marketing, 43(3), 93-103.
Eun, J. S. (2007). A series of rearch for the theory of self-estimating internet shoping-mall, business model which uses BMO estimating model. (Master Thesis, Hanbat Nationnal University). Retrieved October 10, 2018
10.1016/0048-7333(82)90018-X Ettlie, J. E. (1982). The Commercialization of Federally Sponsored Technological Innovations. Research Policy, 11(3), 173-192.

상세보기
Fleischauer, P., Goeller, B., Hederman, W., Johnson, L., Morrow, E., Rettig, R., & Wirt, J. (1979). Analysis of Federally Funded Demonstration Project: Supporting Case Studies. Santa Monica, CA: RAND Corporation.
10.13106/eajbm.2016.vol6.no4.5 Gokhan, C., Ferruh, I., & Adnan, H. (2016). How Managers React to Crisis?: A Planned Behavior Theory. East Asian Journal of Business Management, 6(4), 5-12.

원문보기 상세보기
10.15722/jds.14.2.201602.93 Han, S. S. (2016). Industry Structure, Technology Characteristics, Technology Marketing and Performance of Technology - Based Start-ups: With Focus on Technology Marketing Strategy. Journal of Distribution Science, 14(2), 93-101.

원문보기 상세보기
Jung, H. Y., Yang, Y. S. (2007). Literature Studies for Testing validity of Business Model of High-tech Starts-up;Utilizing BMO Model. Asia-Pacific Journal of Business Venturing and Entrepreneurship, 2(2), 1-22.
10.13106/jds.2014.vol12.no1.35. Kim, W. K. (2014). A Study on the Factors that Affect the Negotiation of Technology Trading for Promotion of Technology Transfer Commercialization. Journal of Distribution Science, 12(1), 35-46.

원문보기 상세보기
10.15722/jds.13.7.201507.73 Kim, Y. -K. (2015). Relationships between the Effect Factors of Private Brand Images and Customer Trust and Loyalty, Journal of Distribution Science, 13(7), 73-83.

원문보기 상세보기
Lee, J. S. (2007). A study on overcoming the growing pains of start-up entrepreneur-A case study on K company based on BMO model. (Master Thesis, Hanbat Nationnal University). Retrieved October 10, 2018
Lee, J. W., Jang, S. D. (2001). Success Factor of High-Tech Ventures Across Stages of Growth. Journal of Management, 9(2), 59-92.
10.13106/jds.2014.vol12.no2.81. Lee, S. C., Lim, W. H., & Suh, E. K. (2014). Youth Startup Firms: A Case Study on the Survival Strategy for Creating Business Performance. Journal of Distribution Science, 12(6), 81-88.

원문보기 상세보기
10.1080/08956308.1998.11671182 Lester, D. H. (1998). Critical Success Factors for New Product Development. Research Technology Management, 41(1), 36-43.
10.1016/j.jbusres.2006.01.002 Lin, B. -W., Lee, W., & Hung, S. -C. (2006). R&D intensity and commercialization orientation effects on financial performance. Journal of business research, 59(6), 679-685.

상세보기
Merrifield, D. B. (1978, December). How to select successful R&D projects. Management Review, 25-39.
10.13106/jafeb.2015.vol2.no4.21. Mukhatarova, K. S., & Zhidebekkyzy, A. (2015). Development of Green Economy via Commercialization of Green Technologies: Experience of Kazakhstan. Journal of Asian Finance, Economy and Business, 2(4), 21-29.

원문보기 상세보기
10.1111/j.1467-9310.1992.tb00812.x Rothwell, R. (1992). Successful Industrial Innovation: Critical Factors for the 1990s. R&D Management, 22(3), 221-240.

상세보기
10.13106/jafeb.2017.vol4.no2.45 Saifullah, K., Kari, F. B., & Ali, A. (2017). Linkage between Public Policy, Green Technology and Green Products on Environmental Awareness in the Urban Kuala Lumpur, Malaysia. Journal of Asian Finance Economics and Business, 4(2), 45-53.

원문보기 상세보기
10.13106/eajbm.2016.vol6.no2.23. Sara, M., & Yi, Y. (2016). From an Entrepreneur to a Sustainopreneur: Extracting Facts about Sustainopreneurship. East Asian Journal of Business Management, 6(2), 23-25.
10.13106/eajbm.2014.vol4.no1.37. Shan, Y., & Shuai, S. (2014). A Study of the Factors that Impact Chinese Consumers’ Purchasing Intent for High-Tech Products. East Asian Journal of Business Management 4(1), 37-40.

원문보기 상세보기
Song, D. H. (2006). A study on Promoting Diffusion of Government funded Research & Development Outcome. KISTEP.
Song, J. B. (2002). A study on commercialization and diffusion of the research results from company-attached research institutions, Journal of Hankyung University, 34th.
10.1016/j.jbusres.2004.01.002 Wind, Y. (2005). Marketing as an engine of business growth: A cross-functional perspective. Journal of business research 58(7), 863-973.

상세보기
10.1016/j.respol.2004.05.004 Yam, R. C. M., Guam, J. C., Pum, K. F., & Tang, E. P. Y. (2004). An audit of technological innovation capabilities in chinese firms: some empirical findings in Beijing, China. Research Policy, 33, 1123-1140.

상세보기
10.13106/jafeb.2018.vol5.no1.43 Yuan, N. A., Thanh, N. M., & Loe, T. T. (2018). Technology Management and Challenges of Vitnamese Enterprises in the International Market. Journal of Asian Finance Economics and Business, 5(1), 43-52.

원문보기 상세보기
10.1002/smj.229 Zahra, S. A., & Nielsen, A. P. (2002). Sources of capabilities, integration and technology commercialization. Strategic Management Journal, 23(5), 377-398.

상세보기

표제어: PCR

동의어: Packet Collision Rate

용어 설명 출처 목록 (6)

용어 설명: PCR은 세균 특이성이 있는 primer를 이용하여 적은 수의 세균이 있을지라도 쉽게 검출할 수 있는 유용한 방법이며, 이를 이용하여 구강 내 치면세균막이나 타액에서 직접 세균을 검출할 수 있게 되었다[8].

내보내기 구분	파일저장 인쇄 메일전송
구성항목	기본정보 상세정보 관리번호, 논문명, 저널/프로시딩명, 저자 , 발행년, 권, 호, 시작페이지, 끝페이지, 발행기관 관리번호, 논문명, 대등논문명, 저자 , 저널/프로시딩명, 발행기관, 발행년, 발행언어, 권, 호, 시작페이지, 끝페이지, ISBN, ISSN, 주제분야, 키워드, 초록(한글), 초록(영문), 저자(소속기관)
저장형식	Text(ASCII format) Excel format RefWorks Direct Export RIS format (for Reference Manager, ProCite, EndNote), Scholar's Aids, Mendeley
메일정보	받는사람 (필수) @ 보내는사람 (선택) @ 제목 내용 KISTI 검색결과 이메일 서비스
안내	총 건의 자료가 검색되었습니다. 다운받으실 자료의 인덱스를 입력하세요. (1-10,000) 검색결과의 순서대로 최대 10,000건 까지 다운로드가 가능합니다. 데이타가 많을 경우 속도가 느려질 수 있습니다.(최대 2~3분 소요) 다운로드 파일은 UTF-8 형태로 저장됩니다. 파일의 내용이 제대로 보이지 않을실 때는 웹브라우저 상단의 보기 -> 인코딩 -> 자동선택 여부를 확인하십시오. ~ Text(ASCII format) Excel format

연합인증