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NTIS 바로가기디지털콘텐츠학회 논문지 = Journal of Digital Contents Society, v.19 no.7, 2018년, pp.1303 - 1312
지원배 (한신대학교 미디어영상광고홍보학부) , 김운한 (선문대학교 미디어커뮤니케이션학과)
The study analyzed the evaluation of the advertisement effect by the score and the method of the advertisement comments in ad evaluation in online site, 'TVCF'. The results are as follows. First, Internet viral advertisement showed higher number of ad comments and higher evaluation of advertisement ...
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