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한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, v.42 no.5, 2018년, pp.839 - 854
이민선 (인천대학교 인지행동연구센터) , 이현화 (인하대학교 의류디자인학과)
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This study (1) explores female consumers' attitudes toward fat people and perceptions about plus-size models, (2) addresses female consumers' responses to models with different body sizes, and (3) examines the effect of plus-size model presence on female consumers' body image. We collected an online...
| 핵심어 | 질문 | 논문에서 추출한 답변 |
|---|---|---|
| 플러스사이즈는 무엇을 지칭하는가? | , 2015; The NPD Group, 2016). 플러스사이즈는 미국의 여성복 사이즈 체계에서 14 이상을 지칭한다(Bi-shop et al., 2018). | |
| 미국에서 플러스사이즈 시장에 대한 관심이 지속적으로 늘어나고 있는 이유는 무엇인가? | 미국에서는 플러스사이즈 시장에 대한 관심이 지속적으로 늘어나고 있다(Christel & Dunn, 2017). 이는 과반수 비율 이상(약 67%)의 미국 성인여성이 과체중 또는 비만으로 분류됨에 따라(Fryar et al., 2016), 전체 의류시장에서 플러스사이즈 시장의 점유율도 꾸준히 증가하고 있기 때문이다. 미국의 플러스사이즈 여성복 시장은 2015년에 약 204억 달러의 매출을 기록했으며, 이는 미국 내 전체 여성복 시장의 2015년 매출액인 1,203억달러의 약 17%를 차지하는 것이다(Statista, 2018). | |
| 2015년 미국의 플러스사이즈 여성복 시장의 매출은 얼마며, 전체 여성복 시작의 몇 퍼센트인가? | , 2016), 전체 의류시장에서 플러스사이즈 시장의 점유율도 꾸준히 증가하고 있기 때문이다. 미국의 플러스사이즈 여성복 시장은 2015년에 약 204억 달러의 매출을 기록했으며, 이는 미국 내 전체 여성복 시장의 2015년 매출액인 1,203억달러의 약 17%를 차지하는 것이다(Statista, 2018). 특히, 미국의 시장조사기관인 NPD의『2015 Women's Special Sizes Study』에서는 10대 소비자의 플러스사이즈 시장의 규모는 2012년의 19%에서 2015년에 34%로 두 배 가까이 증가하였음을 보고하였다(The NPD Group, 2016). |
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