[논문]온라인 인포그래픽 뉴스의 커뮤니케이션에 관한 연구

원종윤

doi:10.5392/jkca.2019.19.12.057

온라인 인포그래픽 뉴스의 커뮤니케이션에 관한 연구
A Study on News Graphic Design in Social Media 원문보기

한국콘텐츠학회논문지 = The Journal of the Korea Contents Association, v.19 no.12, 2019년, pp.57 - 67

원종윤 (인천대학교 디자인학부)

초록
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뉴스 이용자들이 뉴스를 읽는 방식이 신문에서 스크린으로 바뀌고 있다. 옥스퍼드 대학 로이터 연구소의 2017년 연구에 따르면 뉴스 소비 중 온라인을 이용하는 비율이 꾸준히 증가하고 있으며 미국인의 51%이상이 소셜미디어를 통해 뉴스를 받아보고 있다. 반면에 신문 구독률은 빠르게 줄어들고 있다. 선행연구에 의하면 문자정보의 이해도는 스크린에서보다 인쇄매체에서 더 높게 나타난다. 온라인 뉴스 매체들은 양질의 뉴스를 전달하기 위해 인포그래픽 뉴스 서비스를 제공하고 있다. 따라서 본 연구에서는 뉴스에서 인포그래픽을 사용하는 것이 독자에게 미치는 영향을 이해하고자 했다. 이를 위해 세 가지 실험이 수행되었다. 인포그래픽의 이해도는 매체에 따라 어떻게 다른지 실증 분석한 결과 스크린보다 인쇄매체에서 이해도가 더 높은 것으로 밝혀졌다. 연구 결과에 따르면 뉴스에서 인포그래픽을 사용하면 인지 효과와 수용의도 측면에서 사용자에게 긍정적인 영향을 미친다. 인쇄 뉴스와 비교할 때 온라인뉴스는 이해력 면에서 효과적이지 않다. 온라인 인포그래픽의 디자인 유형에 따라 퀴즈 정답률에는 차이가 없었지만 지각된 이해도에서는 유의미한 차이가 발견되었다.

Abstract ▼ AI-Helper

The way people read news is changing, from print to screen. In this study, we aimed to understand the impact of the use of infographics in news on readers. According to a study conducted by Reuters Research Institute at the University of Oxford in 2017, the proportion of online consumers of news is steadily increasing, with over 51 per cent of Americans receiving news via social media. Additionally, newspaper subscription rates are rapidly declining. According to previous studies, the understanding of text information is higher in print media than on screen. Therefore, to compensate for the weaknesses in the understanding of online news, online news media are providing infographic news services to deliver good news. Therefore, this study attempted to understand the impact of using infographics in the news. To this end, three experiments were conducted. The findings from the study indicate that the use of infographics in news has a positive effect on users in terms of the variables measured, including cognitive effect and acceptance of news. As compared with print news, on-screen news was not as effective in terms of comprehension. However, we propose interactive infographics to enhance communication effect along with improved design.

주제어

표/그림 (10)

그림 Figure 1. Evaluation items
표 Table 1. Operational Definition of Evaluation Items
그림 Figure 2. Experimental stimuli
표 Table 2. The difference between the media that provided theinfographic
표 Table 3. Fitness of Research Model
표 Table 4. Parameter Estimates of Models
표 Table 5. Direct, indirect and gross effects of key variables
그림 Figure 4 Derived Structural Equation Model ; upper-left(L1), upper-right(L2), Bottom left (L3), Bottom right(L4)
표 Table 6. Relationship Between Design Types and Quiz Cognitive Effects
표 Table 7. Relationship Between Design Types and Perceived Cognitive Effects

AI 본문요약
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가설 설정

1) The communication effect of infographics should be supplemented in the screen environment. Experiment 1shows that even in the case of infographics, reading in print is more effective than reading on screen.
3) Infographic design plays a positive role in determining the perceived cognitive effect of the user. In Experiment 2, the judgment of entertainment, informativeness, and reliability of the infographic are changed according to the design, which positively affects the perceived cognitive effect of the user.
Q1. Do infographics differ in their effect on information transfer while reading on screen and reading on paper?
In this study, we conducted three experiments about infographics. First, we compared how the effect of infographics on reading in print and reading on screen differs.
H1: The results of the evaluation of infographics will affect the over all acceptor reaction.
H2: The attitude and cognitive effect of the audience response will influence the acceptance intention.
H3: There will be a statistically significant difference between perceived cognitive effect and quiz-cognitive effect.
Therefore, it was found that the design type has no effect on the quiz-cognitive effect and that it affects the perceived cognitive effect, which supports the H3 that there will be a difference between the two cognitive effects.

제안 방법

As the suitability of the research model was verified, the hypothesis of this study were verified through the path coefficient estimated through the research model.
In the second experiment, we examined how information processing of infographics is accomplished through AMOS analysis.
In this study, we conducted three small experiments to find meaningful insights to improve the quality of on-screen news and make it available to more users. By identifying how the perceived cognitive effects differ from the cognitive effects evaluated by the quiz, the paper could be completed in relation to changes in the news media.
The statistical package AMOS was used for the verification through structural equation modeling. The fitness of the model was evaluated through RMSEA, TLI, and CFI. According to Hu and Bentler (1999), the RMSEA value is a fair fit 0.
These hypothesis were tested through structural equation modeling, which has the following advantages: the measurement error can be controlled, the parameters are easy to use, and the statistical evaluation of the theoretical model is possible. The statistical package AMOS was used for the verification through structural equation modeling.

대상 데이터

The survey was conducted on a pool of college students in Seoul and Chungcheong area, from March 24 to April 7, 2015. A total of 954 participants participated in the paper survey, and 252 respondents participated in the screen survey.
For experiment1, participants were 50 respondents of the print survey and 84 respondents of the screen, and they were provided with the same infographic.
For experiment3, the design representation of the infographics, resembling reality, was divided into four stages, and 238 respondents participated in each group. All respondents used paper questionnaires.
The survey was conducted on a pool of college students in Seoul and Chungcheong area, from March 24 to April 7, 2015. A total of 954 participants participated in the paper survey, and 252 respondents participated in the screen survey.

이론/모형

These hypothesis were tested through structural equation modeling, which has the following advantages: the measurement error can be controlled, the parameters are easy to use, and the statistical evaluation of the theoretical model is possible. The statistical package AMOS was used for the verification through structural equation modeling. The fitness of the model was evaluated through RMSEA, TLI, and CFI.

성능/효과

2) In a screen environment, the design needs to be more fun, reliable, and interactive.
In this study, we distinguished the degree to which it is easy to understand infographics as “perceived cognitive effect” and “assessed cognitive effect”.
The perceived cognitive effect was verified by the univariate analysis using SPSS18, and the hypothesis that there will be a difference of cognitive effect according to the design type of infographic was verified, thus confirming the third research hypothesis that there will be a difference between the cognitive effects in the reincarnation test and the perceived cognitive effects of the users themselves.
The quiz-cognitive effect was verified by the cross-comparison analysis using SPSS18, and the results were not significantly different to prove the detailed hypothesis that there will be a difference in quiz correct rate depending on the type of infographic design.

참고문헌 (21)

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상세보기
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상세보기
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동의어: Packet Collision Rate

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