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NTIS 바로가기유통과학연구 = Journal of distribution science, v.17 no.10, 2019년, pp.125 - 134
임미자 (Marketing, Dept. of Business, Cyber University of Korea) , 송미령 (Business Administration Seoul National University) , 주우진 (Marketing, College of Business Administration, Seoul National University)
Purpose - Environment-friendly behaviors are diverse and can be motivated by different factors. For example, magnitude of factors affecting recycling behavior could be different from those affecting purchasing of environmentally-friendly products. In this study, the focus is on usage satisfaction of...
핵심어 | 질문 | 논문에서 추출한 답변 |
---|---|---|
개인적인 친환경행동에는 어떠한 것이 있는가? | 개인적인 친환경행동에는 물/연료/전기 줄이기, 쓰레기 줄이기, 분리수거, 대중교통 이용, 친환경제품 구매 행동 등이 포함된다(Fujji, 2006; Gifford, 2014; Steg & Vlek, 2001). 초기선행 연구들은 이들 개인적인 친환경행동 유형들을 구분하지 않고 그에 대한 영향 요인을 분석한 경우가 대부분이었다. | |
개인의 혁신성향은 무엇인가? | 한편, 개인의 혁신성향은 새로운 생각, 대상, 생활방식 등을 다른 구성원들보다 일찍 수용하는 정도이다(Midgley & Dowling, 1978). 최근 혁신적인 기술을 기반으로 한 친환경 제품들이 증가하고 있다. | |
최근 혁신적인 기술을 기반으로 한 친환경 제품들은 어떠한 것이 있는가? | 최근 혁신적인 기술을 기반으로 한 친환경 제품들이 증가하고 있다. 진공 쓰레기 수거 시스템(automated vacuum system for waste collection), 호텔 객실의 온도와 조명을 원하는 수준으로 조절하는 시스템(green hotel project), 샤워 헤드(showerheads), 화장실 물 내리는 장치를 이용한 물 절약 기술(toilet flushes), 비-수확시스템(rain-harvesting system), 친환경자동차, 수소차, 태양광 등이 그 예이다(Carrillo-Hermosilla, del Rio, & Konnola, 2010; Schwarz & Ernst, 2009). 앞으로도혁신 기술에 기반한 친환경 제품은 증가할 것이다 (Carrillo-Hermosilla et al. |
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