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NTIS 바로가기한국콘텐츠학회논문지 = The Journal of the Korea Contents Association, v.19 no.5, 2019년, pp.15 - 23
Mobile devices have become the most influential media platform. Mobile advertising has thus grown much faster than any other type of advertising. This study is designed to examine antecedents of attitude toward mobile ads, antecedents such as irritation, personalization, and online information priva...
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