최소 단어 이상 선택하여야 합니다.
최대 10 단어까지만 선택 가능합니다.
다음과 같은 기능을 한번의 로그인으로 사용 할 수 있습니다.
NTIS 바로가기패션비즈니스 = Fashion business, v.23 no.2, 2019년, pp.89 - 109
이미숙 (전남대학교 의류학과, 전남대학교 생활과학연구소) , 정경희 (전남대학교 의류학과, 전남대학교 생활과학연구소)
The purpose of this study was to develop licensed fashion products based on the analysis of Korean professional baseball licensing. This study reviewed the introduction of sports marketing, licensing programs, and analyzed the current status of licensing brands and products in Korean baseball clubs....
* AI 자동 식별 결과로 적합하지 않은 문장이 있을 수 있으니, 이용에 유의하시기 바랍니다.
Bae, U. (2015, January 9). Professional baseball 10-team era: Integrated marketing, finding the answer. Sports Seoul. Retrieved December 10, 2018, from http://www.sportsseoul.com
Cho, S., Han, J., Choo, N., & Kim, A. (2014). An exploratory study for developing the Korean professional baseball fan cost index. Korean Journal of Sport Management. 19(5), 139-148.
Cho, Y., & Kim, C. (2006). A study on the improvement of business model to increase the profit of professional sport clubs. Korean Journal of Sport Management, 11(1), 25-40.
Cho. S., & Kim, H. (2010). Effect on purchase intention by attitude toward product of consumer to licensing product in professional baseball. Journal of Korean Society for the Study of Physical Education, 15(1), 73-83.
Choi, M. (2017, May 17). Sales of professional baseball 'industry' increased, but dependence of parent company was still. Daily Sports. Retrieved from http://isplus.joins.com
Choo, N., Cho, A., & Han, J. (2013). Differences in spectating pattern and culture amongst professional baseball home game spectators. Journal of Sport and Leisure Studies, 54(1), 255-268.
Doosan Bears Shopping Mall Website. Retrieved October 12, 2018 from http://www.doosanbearswefan.shop
Embrain. (2013). 2013 professional baseball tour(TRK). Retrieved January 5, 2019, from https://trendmonitor.co.kr
Global License. (2015). Top 150 global licensors. Retrieved January 7, 2019, from https://www.licensing.org.
Han, N. (2007). Evaluation using marketing techniques about licensing royalty index of the Korean professional baseball teams (Unpublished doctoral dissertation). Korea University, Seoul, Korea.
Hwang, S. (2018, October 15). KT Wiz's management and marketing performance is highly competitive. Kyeonggi Il-bo. Retrieved December 10, 2018, from http://www.kyeonggi.com
Jung, H. (2014). Stadium business of professional sports industry. SEI Laboratory. Retrieved December 5, 2018, from http://contents.kocw.or.kr
Kang, J. (2014, January 27). 21st century golden egg sports Iindustry. KDI. Retrieved December 10, 2018, from https://eiec.kdi.re.kr
Kia Tigers Shopping Mall Website. Retrieved October 12, 2018 from http://www.tigersshop.kr
Kim, G. (2016, March 30). The female crowd is the key to the show... what is the marketing that attracts women's hearts in each baseball club?. Hankook-Ilbo. Retrieved January 7, 2019 from http://www.hankookilbo.com
Kim, H. (2002). The tendency of professional baseball spectators and the type of purchase of licensing products according to reference group (Unpublished master's thesis). Korea National Sport University, Seoul, Korea.
Kim, J. (2005). A study on consumers' recognition of participation in sports event: targeting on the consumers of Japanese professional baseball and professional soccer. ASEC Journal, 1(1), 1-19.
Kim, S. (2012). Understanding of team uniform licensing products in professional baseball league: using an importance-performance analysis. Korean Journal of Sports Science, 21(1), 553-562.
Kim, W. (2018, July 23). Professional baseball with over 50 billion won in sales ... in front of 10 million spectators. JoongAng Daily News. Retrieved January 7, 2019, from https://joongang.joins.com
Kim, W., & Lee, J. (2009). Effect on intent to recommend others by purchase tendency of buyer to professional baseball's licensing product, participation by professional baseball fan and behavior toward licensing product. Journal of Sport and Leisure Studies, 35(1), 227-236.
Kim, Y. (2006). The influences of credibility, familiarity, and attractiveness of professional baseball team on loyalty of licensing product: focused on team identification. Korean Journal of Physical Education, 45(1), 527-537.
Kim, Y., Kim, K., & Hur. J. (2010). The effects of the attribute of professional baseball licensing clothing product on purchase satisfaction, team brand identification, consumer-team brand relationship quality and team brand loyalty. Korean Journal of Sport Science, 21(3), 1402-1416.
Ko, D. (2012, October 2). 7 million professional baseball fans, will be able to 'surplus era'. Yonhapnews. Retrieved December 12, 2018 from https://www.yna.co.kr
Ko, J. (2018, January 18). 'Professional baseball industrialization' is the most promised team in the KBO league?. Sports Chosun. Retrieved December 12, 2018 from http://news.chosun.com
Kong, B. (2012). A study on market segmentation of professional baseball licensing merchandize consumers (Unpublished master's thesis). Korea University, Seoul, Korea.
Lee, J. (2012). Sports marketing. Seoul: Korean Studies Information.
Lee, M., & Lim, S. (2014). A comparative study on the color features and images of professional football uniforms in Korea and foreign leagues. Journal of the Korean Society of Costume, 64(3), 108-125.
LG Twins Shopping Mall Website. Retrieved October 12, 2018 from http://twins.lockerdium.co.kr
LG Twins Shopping Mall Website. Retrieved October 12, 2018 from http://www.hellotwins.co.kr
Lotte Giants Shopping Mall Website. Retrieved October 12, 2018 from http://www.lottegiantsshop.com
Ministry of Culture, Sports and Tourism. (2017). 2017 Survey report on condition of sports industry. Seoul: Ministry of Culture, Sports and Tourism.
Park, B., & Park, S. (2016). A study of service quality and identity on professional sports for promoting licensing product intentions. Asia-Pacific Journal of Business Venturing and Entrepreneurship, 11(3), 189-197.
Park, P. (2009). The effects of attribute of product and price on purchase behavior of professional baseball spectator (Unpublished master's thesis). Dankook University, Seoul, Korea.
Sam, F. (2009). Sports marketing. New York, NY: McGrawHill.
Schaaf, P. (1995). Sports marketing: It's not just a game anymore. New York, NY: Prometheus.
Shim, W., & Shin, S. (2017). Successful strategies for merchandising of sport event licensing. Korean Journal of Sports Studies, 56(3), 255-269.
Shin, C., & Lee, S., (2006). The casual relationship among fan involvement, team identification, licensed products purchase intention and return viewing intention in professional baseball. Korean Journal of Sport Management, 11(1), 167-183.
SK Wyverns Shopping Mall Website. Retrieved October 12, 2018 from http://www.wyvernsshop.co.kr
Trail, G. T., & James J. D. (2001). The motivation scale for sport consumption: assessment of the scale's psychometric properties. Journal of Sport Behavior, 24(1), 108-127.
Yoon, H., & Choi, K. (2013). Segmentation studies according to the behaviors and characteristics of female spectators in professional baseball. The Korea Journal of Sport, 11(1), 1-13.
*원문 PDF 파일 및 링크정보가 존재하지 않을 경우 KISTI DDS 시스템에서 제공하는 원문복사서비스를 사용할 수 있습니다.
Free Access. 출판사/학술단체 등이 허락한 무료 공개 사이트를 통해 자유로운 이용이 가능한 논문
※ AI-Helper는 부적절한 답변을 할 수 있습니다.